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Food illustrator Tom Hovey talks Bake Off, Bristol and building a creative community

Creative Boom

The term illustration didn't even cross his path until sixth form college, where he studied art and design and discovered some books on British illustrator Ralph Steadman and professional cartoonist Gerald Scarfe. Even with some newfound inspiration, Hovey was still unsure where his passion for drawing could take him.

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The eight things illustration agencies are looking for in 2025

Creative Boom

Likewise, illustration agencies are always looking to sign new talent to tap into what creative and art directors currently want in design studios and agencies around the world. The variety within a portfolio shouldn't be stylistic; it needs to come from the application of a style to different topics, concepts and contexts.

Agency 483
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The eight things illustration agencies are looking for in 2025

Creative Boom

Likewise, illustration agencies are always looking to sign new talent to tap into what creative and art directors currently want in design studios and agencies around the world. The variety within a portfolio shouldn't be stylistic; it needs to come from the application of a style to different topics, concepts and contexts.

Agency 449
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Kit Studio designs Operation Ouch! exhibition for the Science Museum Group

Creative Boom

This new exhibition explores the senses with an eye-popping design that aims to bring science to life. designed to make science fun, gross, and deeply engaging for young minds. Balancing the 2D and 3D design seamlessly was a key focus. "We Grossness is a big part of Operation Ouch!so

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Thisaway rebrands London kids' sports provider to unify its offerings

Creative Boom

The Bath-based design agency's work for The Foxes Club sets the stage for the expansion of this popular franchise. The brief The challenge for Thisaway was to unite the brand, clarify the offer, and make it compelling to kids at both ends of the age spectrum. It wasn't clear that these two offerings were part of the same brand.



Sports 459
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Simply brings Danish design to the Asian milk powder market

Creative Boom

Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply. The design team also welcomed the opportunity to tell the story with Asian customers in mind without having to look much at other customer groups or a biased audience.

Marketing 222
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New campaign to promote SYNC25, the world's first accountability summit for disability inclusion

Creative Boom

In Tokyo 2025, a group of committed activists and companies will unite for the world's first accountability summit for disability inclusion, SYNC25. The launch film takes inspiration from a murmuration, the phenomenon in which very large groups of birds, fishes or insects move and change direction in harmony.

Agency 485