The Ultimate Guide to Brand Strategy

Just Creative

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy.

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Follow These 14 Rules to Design a Great Logo

Inspiration Feed

From McDonald’s Golden Arches to Nike’s swoosh, the world’s largest brands take good care of their logos. For many of us, the iconic logos instantly connect our minds to a product or service without the need to check its name.…

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5 Key Branding Aspects of Web Design

Just Creative

Brand authenticity is an essential factor for 86% of consumers , often determining the brand they end up working with and supporting. However, figuring out how to position your brand isn’t always easy. Branding plays a vital role in the success of your online business.

25 Best Handwriting Fonts for Graphic Design, Branding & Logos

Just Creative

Not exactly the best choice when you’re working on the branding or a logo for a new client. To help, we thought that giving your wrist a break from trying to perfect your skills by offering our choices for the Best Handwritten Fonts for graphic design, logos & branding.

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Now More Than Ever: Why Communication is Essential For Your Business

Speaker: Danielle Hughes, Chief Personality Officer, More Than Words Marketing

In this presentation, you'll hear from Danielle Hughes, a copywriting and branding expert, on how you can use your personality to connect with your clients and stand out from the clutter. On how being vulnerable and real will create stronger connections and affinity, and how knowing your brand and your audience makes messaging easier for you and more relatable for them.

The Best Branding Podcasts Today

Just Creative

Are you looking for the absolute best podcasts in the branding and brand strategy space? You may have already found a few ‘top branding podcasts’ lists through Google search and been disappointed that only a handful of them are truly about branding.

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Brand Voice – Everything You Need to Know

Just Creative

A key element of successful content marketing is the brand voice. A content marketing voice is a key distinguishing factor that makes branded content stand out from the competition. But let’s first understand the meaning and importance of brand voice. What is a Brand Voice?

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What’s the difference between Brand, Branding and Brand Identity?

Just Creative

Branding, Brand, & Brand Identity all play a part in you recognizing the logo. Because of the confusion, we wanted to take a deeper dive and define what exactly is the difference between Brand, Branding & Brand Identity. What Brand, Branding & Brand Identity are not. What does branding mean and how do I do it? Like many major companies, it’s all related to how the business & brand is managed.

Brand 170

Tailor Brands – A Comprehensive Review

Designer Daily

While brands are striving to make excellent products and have product quality at their core, branding is something that not everyone pays heed to. Who ensures that they are aware of your brand? This is where Tailor Brands come into play.

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How To Run A Brand Strategy Workshop

Just Creative

Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! Related: Best Brand Strategy Courses and Resources. You want to start by listing the goals you are aiming for, like what you want your brand to look and feel like to your customer base.

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Be inspired by these award-winning branding projects by leading designers

Creative Boom

Well, check out these branding projects, and you'll soon have a good idea. They're all winners in the third Indigo Design Award, which rewards projects that are unique in the fields of graphic design, digital, mobile, and branding. Hillside Re-branding by EME Design Studio.

[Podcast] How to Create a FMCG Brand with Folkert van Der Heide

Just Creative

What’s it like to build brands in the food and beverage industries? In this episode we sit down with consultant Folkert van der Heide from the Netherlands who shares his story brand-building for many years in this space. Learn Brand Strategy.

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Hanji by Studio fnt

BP&O

Hanji is a new brand of traditional Korean papers from KCDF created to, not just inspire interest in both professionals and the general public nationally and internationally, but to also serve as a symbol of the craft inherent to the paper making workshops. Text by Richard Baird.

How To Use Mood Boards For Brand Identity Design

Just Creative

Every web design firm will have different opinions on what they want their logo to look and feel like so there simply is no one-size-fits-all option when it comes to brand identity design. At the heart of any brand identity or logo design is the typography.

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[Podcast] Psychology-Driven Brand Strategy with Kaye Putnam

Just Creative

In this episode we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand.

Brand 169

Crane by Collins

BP&O

This is central premise of Collin’s work for American stationery brand Crane, and more specifically, the bookmarking of the past and the present, and further, a meditation on the “concrete” as a time machine to the future. Text by Richard Baird Time.

Brand Style Guidelines – Are you leaving money on the tablet with your brand identity work?

Just Creative

If you’re not providing brand style guidelines after designing a logo, you’re leaving money on the table, leaving the client without guidance and giving your hard work the opportunity to be mucked up. Definition and Purpose of a Brand Style Guide. Components of a Brand Style Guide.

Brand 164

Top 30 Logo & Branding Design Kits for Designers

Just Creative

Sometimes, having the right tools can help make the process of designing a logo or even a brand much easier and with this list of the top Logo & Branding Kits for designers, you can have the tools you need to produce high-quality work every time. Here are the best logo design creation kits, brand identity packages and bundles for both Photoshop and Illustrator. Essential Branding & Identity Kit For Photoshop and Illustrator – $25.

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Art world behemoth Frieze unveils new brand identity from Pentagram London

Creative Boom

Luke Powell and Jody Hudson-Powell's team at Pentagram London has created Frieze's new brand identity, marking its 30th anniversary. The new visual identity spans all the Frieze sub-brands and saw the team create a new custom typeface.

How To Improve Your Photography Brand to Get More Clients

Just Creative

Not only that, but you also need to invest in marketing and personal branding to encourage positive engagement from potential clients. As such, professional photographers face heavy competition from amateurs who are more creative with branding and marketing. But with the help of effective marketing and branding strategies , you can compete against the competition to consistently attract clients. What is Branding for Photography Businesses?

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Best Slab Serif Fonts for Logos & Branding

Just Creative

If you own a business, two of the most important things you can do to help your business grow is to invest in a quality logo and go through a complete branding process. With that in mind, we thought that it was beyond time for us to pull our favorite slab serif fonts from our toolbox and share them with you with our list of the best slab serif fonts for logos and branding. More Top Fonts for Branding & Logos. Best Serif Fonts for Branding & Logo Design.

Fonts 156

15 Brand Design Trends for 2021 That Graphic Designers Need To Know

Just Creative

Many of the brand design trends of 2021 will be a consequence of the events of this year. We explore the various trends taking over the branding sphere in the coming years and how marketing designers can make the most of them. What Are the Top Brand Design Trends for 2021?

5 Branding Strategies to Skyrocket Conversions

Just Creative

If you were to explain what the term ‘brand image’ means to a ten-year-old, what would you say? Our take would be something like this: A brand image is a collective combination of the brand’s name, aesthetics, beliefs, culture, character, tone, language style and overall personality – in short, all the things you would use to describe a ‘person.’ It has been seen that the most powerful brands in the world are masterful story-tellers.

Brand 160

Pentagram redesigns Virgin Money as a 'playful, joyful' brand

Creative Boom

Pentagram was briefed to create a brand that didn't "feel or look like a bank", and an identity that moved away from "expected corporate, rigid bank identities." The secondary brand palette is similarly vibrant and energetic, and was designed to "respond and adapt to every brand message".

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Island Smiles Dental Care Branding Process & Interview

Just Creative

Just Creative was interviewed on the Logo Inspirations Instagram channel, discussing the logo design & branding process for Island Smiles, a dentist in Maui, Hawaii. After purchasing the dental practice from Mr Hyland, they needed a new strategy, name, tagline & brand identity to reflect the new management. The client found my website and portfolio through Google, which is highly optimized for logo design & brand identity design search phrases.

Brand 163

Best Script Fonts for Branding and Logo Design

Just Creative

Sometimes known as cursive fonts, a script font can add something unique to logo design or branding project. These types of fonts can be very popular choices for branding, logotypes, stationery, and poster design. Best Script Fonts for Graphic Design, Branding & Logo Design.

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Barbara Hulanicki, iconic founder of equally iconic '60s brand Biba, launches new fashion label

Creative Boom

BrandLab360 is selling the brand exclusively via a virtual showroom. The debut collection from Hula "features a combination of modern forms in floating fabrics and nostalgic bespoke prints drawing on art and culture," according to the brand.

Seymourpowell creates new designs for iconic squash brand Ribena

Creative Boom

The work with Ribena began two years ago when Seymourpowell was tasked with helping the brand cement its position in the competitive drinks market in the future. Finally, the No Added Sugar range bears a sky blue brand mark set on a watercolour background to denote the drinks' lighter nature.

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[Podcast] Brand Strategy Workshops with Melinda Livsey

Just Creative

Tune in to episode 8 of the JUST Branding Podcast with Melinda Livsey, a brand strategist & online educator, shares her journey of going from a designer to brand strategist, sharing her definitions of brand & brand strategy, how she “sells” strategy, her onboarding process, life without design, how to conduct a brand strategy workshop, step-by-step, including deliverables. Resources: Brand Master Secrets Course. Brand Strategy Resources.

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Duolingo Gets a New Branding that Includes a Cute Typeface

Designer Daily

Based on this illustration, a typeface was created to reinforce the look-and-feel of the visuals and unify communications of the brand. This work was done by Johnson Banks , a branding agency based in the UK. Blog Inspiration Branding Graphic design Logo designMany of Designer Daily’s readers probably already know of Duolingo, an app that most of us install to try to learn a new language and give up after two weeks (in the best cases).

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Why Invest in Branding?

Inkbot Design

Why Invest in Branding? 8 Reasons to Build a Brand Identity. Branding is a term that’s still shrouded in a veil of confusion. Even some marketers believe that a brand is synonymous with a logo design and a trade name, but this concept is much more complicated than that.

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Retro but modern branding for a brand of underpants made of underpants

Creative Boom

Based in Boston, Massachusetts, independent design studio RegretsOnly works on brand identities and graphics for clients ranging from the New York Times to 21st Century Fox to Daniel Lopatin (also known as Oneohtrix Point Never ), one of Warp Records' many esoteric and rather brilliant acts.

Brand 234

Oji by Seachange

BP&O

Oji is a sushi brand of firsts. This is a significant move forward and marks the brand out from well-established competitors. The post Oji by Seachange appeared first on BP&O - Branding, Packaging and Opinion. Text by Richard Baird.

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Brand Naming – How to Win The Pitch Every Time

Just Creative

This article has been contributed by Rob Meyerson, who we interviewed on the JUST Branding Podcast. Those with little experience naming new brands may imagine it takes little more than a late-night brainstorm over pizza and beer. The name is just one part of the brand.

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7 Ways to Use Content Marketing To Grow Your Personal Brand

Just Creative

Creating an effective content marketing strategy is crucial for your personal brand. Successful content improves brand visibility, increases trust and delivers your company values to both existing and potential customers. But what exactly is a personal brand?

Greenspace creates branding for 'better British e-bike' company, Evari

Creative Boom

London-based creative agency Greenspace is behind the branding for Evari Bikes, a new British e-mobility brand. Greenspace was brought in to work on the project back in 2018 to develop the brand's strategy, identity and communications.

Brand 316

PC World launches new branding, created by FutureBrand

Creative Boom

FutureBrand has been working with computer and electronics retailer Currys PC World on a total refresh of its brand and identity for the past 18 months, creating a "bright and optimistic" new visual identity. Aside from this, though, the new designs look to align the brand in terms of its visual assets, too. FutureBrand created an online 'Brand Hub' to host all brand principles, assets and guidance in one place.

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Digital Branding: 5 Key Steps for A Successful Online Presence

Just Creative

To be invincible in the digital world, a brand needs to be visible. With digitalization taking over, brand development has become significantly more important. Public opinion can make or break a brand, and there is plenty of it on the internet. Digital Branding Tools.

Gretel brands the Noma team's new burger restaurant, POPL

Creative Boom

New York-based design and branding studio Gretel has created the brand identity for burger restaurant POPL. Gretel worked with the noma team to turn their concept into a brand, advising on strategy, naming and visual identity.

Brand 267

OMSE's identity for China's first gin brand inspired by a legacy of secret societies

Creative Boom

For a brand "born on the back streets of Shanghai" and deemed China's first gin, the chance to create its identity and dig down into its roots will certainly excite most graphic designers. To say it's an identity that considers the brand's legacy from start to finish is an understatement.

DesignStudio Sydney creates new designs for global digital security brand

Creative Boom

DesignStudio Sydney has created a new global brand for digital security and privacy company ExpressVPN. The studio was brought in to work on the project at a time, it says, when the need for a "trusted, modern digital privacy and security brand" has never been greater.

Best Brand Strategy Courses & Resources

Just Creative

If you’re reading this, you’re most likely wanting to learn more about brand strategy. Related: See our 101+ best brand strategy resources. Now’s your chance, learn brand strategy! Enjoy your trip down the brand strategy rabbit hole. Brand Master Secrets.

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5 Simple Tips for Effective Social Video Branding Campaigns

Just Creative

As likes, shares, comments and overall interactions become more valuable every day, social media has become a must for any brand seeking a robust online presence. But video content seems to challenge everything we understand about social brand promotion. Apply Video Branding Techniques.

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