Creative Boom

SEPTEMBER 16, 2024

As a lover of Middle Eastern foods and cuisine, I was more than intrigued when I came across the Bezi brand, which claims to be on a mission to unseat hummus as the go-to, healthy(ish) snack dip. While labneh brands aren't common, Krishnan notes that there are a huge number of "better-for-you" brands in the dips and spreads space.

Branding 467

Branding Brand Arts and Crafts Production 467

Creative Boom

SEPTEMBER 24, 2024

Consumers like the idea of established brands, but "old" and "mattress" aren't words that go together well. However, when we think about mattresses, we tend to gravitate to new, flashy brands with access to the latest supportive technologies. Ostermoor teamed up with Parker to help square that circle.

Branding 308

Branding Brand Arts and Crafts Marketing 308

Creative Boom

OCTOBER 15, 2024

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. Enter Wild Thingz (previously Just Wholefoods), the latest star of How&How's branding efforts. This was a full brand build – from concept to launch and beyond.

Branding 340

Branding Brand Animation Client 340

Creative Boom

JUNE 3, 2024

London-based design agency BrandOpus has revived Molson's heritage brand assets and brought the Masterbrand out of the shadows, reasserting its position in the Molson Coors portfolio. BrandOpus has refreshed iconic Canadian beer brand Molson's identity, taking its heritage hexagon asset and giving it a new purpose as a mosaic motif.

Branding 417

Branding Brand Portfolio Photography 417

Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. When is a rebrand, not a rebrand?

Branding 488

Branding Brand Architecture Agency 488

I Love Typography

APRIL 5, 2023

And there’s a big overlap between the kinds of fonts used in fashion (especially the high-end stuff) and those used for other luxury brands.

Fonts 364

Fonts Branding Brand Fashion 364

I Love Typography

MAY 15, 2023

Read the book, Typographic Firsts In part one , we took a look at three typefaces recommend for fashion or luxury brands. Of course, your final decision about font choice will depend on a variey factors, such as the brand's personality, its target audience, and the kind of message it wants to convey.

Fonts 363

Fonts Branding Brand Fashion 363

Inkbot Design

MAY 20, 2024

Branding Basics: 11 Keys to Building Brand Identity Indeed, you must have heard the word “branding” being mentioned quite often recently- by marketers, entrepreneurs and even social media influencers. And why should one focus on creating a powerful brand for their business, product or personal venture?

Branding 105

Branding Brand Production Marketing 105

Graphic Design Junction

SEPTEMBER 10, 2024

Presenting your branding concepts professionally can make all the difference in winning over clients and securing contracts. A well-designed Stationery Mockup allows you to showcase your branding assets in a realistic and visually appealing way.

Branding 107

Branding Brand Client Templates 107

Inkbot Design

MAY 8, 2024

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

Branding 98

Branding Brand Marketing Marketing 98

Graphic Design Junction

OCTOBER 8, 2024

In today’s digital world, stylish fonts have evolved from being just aesthetic additions to becoming essential elements of brand identity. These stylish fonts not only capture attention but also help communicate a brand’s personality and tone effectively. It’s a perfect font for your hand drawn logos and branding.

Fonts 92

Fonts Branding Brand Arts and Crafts 92

Inkbot Design

SEPTEMBER 2, 2024

6 Keys to Successful Branding: Unlock Your True Potential Have you ever wondered why some brands attract a following while others simply fade into the background noise of the marketplace? No, the brands that capture our hearts, minds, and wallets have unlocked a powerful secret: they've mastered the art of branding.

Branding 98

Branding Brand Marketing Marketing 98

Graphic Design Junction

AUGUST 22, 2024

In today’s competitive market, establishing a unique and recognizable brand is essential for businesses of all sizes. Branding and visual identity design play a crucial role in defining how a company is perceived by its audience. Branding is the overall perception that a company creates in the minds of its customers.

Branding 114

Branding Brand Color Fonts 114

Graphic Design Junction

AUGUST 27, 2024

In the ever-evolving digital age, where the virtual and physical worlds merge seamlessly, building brands has become a multidimensional challenge. The traditional methods of establishing a brand’s presence are no longer sufficient. These elements work together to create a consistent and recognizable brand image.

Branding 112

Branding Brand Templates Arts and Crafts 112

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

Marketing 96

Marketing Marketing Branding Brand 96

Inkbot Design

FEBRUARY 5, 2024

Brand Essence: The Heart and Soul of a Brand Brand essence is a foundational concept in marketing that refers to the heart, soul, and intrinsic nature or value of a brand. It encapsulates what a brand fundamentally stands for and what makes it unique. What Exactly is Brand Essence? What problem do we solve?

Branding 105

Branding Brand Arts and Crafts Marketing 105

Inkbot Design

SEPTEMBER 3, 2024

The Psychology of Colour in Branding: A Comprehensive Guide Ever wonder why you're inexplicably drawn to certain brands? Colour is the silent conductor of the brand orchestra, the unseen puppeteer pulling at your emotional strings. It's the first thing you notice and the last thing you forget about a brand. It's colour.

Branding 98

Branding Brand Digital Production 98

Inkbot Design

JUNE 5, 2024

Mastering the Art of Branding Consultation So, let’s start with the basics. Branding consultation is about helping businesses develop a solid and unforgettable corporate identity. Nope, branding does way more than that. The Power of a Strong Brand Still not convinced that brand consultation is worth the investment?

Consulting 98

Consulting Branding Brand Art 98

Inkbot Design

AUGUST 19, 2024

How to Build a Brand on a Small Budget You do not need much money to create an outstanding brand. They think branding means flashy commercials and fancy logos. Authentic branding – the sort that turns heads and opens wallets – involves taking a stance. Do you want to create a brand which fights above its weight class?

Branding 98

Branding Brand Media Marketing 98

Creative Bloq

OCTOBER 18, 2024

Why we need sonic branding, plus get inspired by some of my favourite sonic branding examples.

Branding 104

Branding Brand Inspiration Graphic Design 104

Creative Bloq

SEPTEMBER 16, 2024

We speak to experts in the field of typography to learn how the right type can be the making of a brand — or its undoing.

Typography 126

Typography Branding Brand Fonts 126

Abduzeedo

OCTOBER 9, 2024

Albasound: Branding and Web Design for Audiovisuals abduzeedo 1009—24 Albasound's branding and web design reflect its technical expertise in audiovisual event management. Albasound, a company specializing in audiovisual event management, has recently undergone a branding and web design transformation.

Web Design 84

Web Design Web Design Branding Brand 84

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. But without proper branding, your startup risks fading into obscurity. Developing an effective brand is essential for distinguishing yourself, attracting loyal customers, and competing against established companies.

Branding 98

Branding Brand Marketing Marketing 98

Graphic Design Junction

MARCH 23, 2024

Logos play a central role in communicating a company’s essence, values, and ambitions within the ever-evolving realm of branding. This article delves into the world of modern and stylish brands logo , exploring their development, key characteristics, and the impact they exert on consumer perception and brand recognition.

Branding 117

Branding Brand Fonts Interior Design 117

Inkbot Design

MARCH 23, 2024

Startup Branding: Crafting an Unforgettable Identity Let's start things off on a real note – your startup's brand is its calling card. ” In this ruthlessly competitive landscape, a knockout brand can spell the difference between punching above your weight class and being just another face in the crowd.

Branding 98

Branding Brand Arts and Crafts Marketing 98

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Branding 145

Branding Brand Marketing Marketing 145

Inkbot Design

JUNE 24, 2024

Brand Assets: The Cornerstone of Your Identity In 2024, distinguishing yourself from others is more important than ever. The solution lies within brand assets. What Are Brand Assets? Brand assets are concrete and abstract things that form your brand's identity. Colour Palette: What Sets The Mood?

Branding 98

Branding Brand Fonts Client 98

Inkbot Design

MAY 13, 2024

Branding for Financial Services: Mastering Money's Image Banks and financial firms are mostly not known for their branding. The finance world is rapidly changing, and branding is increasingly becoming significant. The finance world is rapidly changing, and branding is increasingly becoming significant. Digital disruptors?

Branding 98

Branding Brand Marketing Marketing 98

Inkbot Design

JANUARY 20, 2024

Why Internal Branding Matters Internal branding refers to promoting a brand inside an organisation to align employees with desired brand values. It is crucial to business strategy, enabling companies to provide superior and consistent brand experiences. Shared brand values facilitate better teamwork.

Branding 98

Branding Brand Marketing Marketing 98

Inkbot Design

OCTOBER 8, 2023

Brand Positioning Strategies: Setting Your Brand Apart With consumers overwhelmed by a sea of product choices and marketing messages, a unique and meaningful brand position allows companies to stand out from the competition and capture the attention and loyalty of target customers.

Branding 98

Branding Brand Marketing Marketing 98

Inkbot Design

MARCH 6, 2024

Business Branding Integration: Crafting a Cohesive Brand Imagine this – you're a consumer swimming through a sea of choices. You're bombarded by countless brands vying for your attention and loyalty. How do you decide which brand to trust and embrace in this competitive landscape?

Branding 102

Branding Brand Arts and Crafts Marketing 102

Abduzeedo

SEPTEMBER 25, 2024

Love Wellness: Branding Design That's Fun and Functional abduzeedo 0925—24 Love Wellness, the women's health brand by Lo Bosworth, needed branding and packaging that were as playful as they were informative. Discover how custom typography and illustrations made this brand a hit. It's bubbly, vibrant, and oh-so-relatable.

Branding 82

Branding Brand Packaging Design Production 82

Inkbot Design

APRIL 25, 2023

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

Branding 133

Branding Brand Marketing Marketing 133

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

Branding 98

Branding Brand Arts and Crafts Architecture 98

Inkbot Design

MAY 24, 2024

Creative Branding Ideas: Crafting an Unforgettable Identity Have you at any time landed on a product, business, or ad campaign that instantaneously fascinated you? More often than not, this would be an encounter with intelligent branding. Building a powerful brand is not just about putting logos on things. What’s their secret?

Branding 98

Branding Brand Arts and Crafts Inspiration 98

Inkbot Design

MAY 27, 2024

The Magic of a Brand Video Marketing Strategy Have you ever seen a mind-blowingly fantastic video? What if I told you your brand can do the same thing, too? This is what a successful brand video marketing strategy is made of. Such videos shape your perception of the brand in a way that sticks with you emotionally and memorably.

Marketing 105

Marketing Marketing Branding Brand 105