Expert insights. Personalized for you.
Based on this illustration, a typeface was created to reinforce the look-and-feel of the visuals and unify communications of the brand. This work was done by Johnson Banks , a branding agency based in the UK. Blog Inspiration Branding Graphic design Logo designMany of Designer Daily’s readers probably already know of Duolingo, an app that most of us install to try to learn a new language and give up after two weeks (in the best cases). MORE
The work with Ribena began two years ago when Seymourpowell was tasked with helping the brand cement its position in the competitive drinks market in the future. Finally, the No Added Sugar range bears a sky blue brand mark set on a watercolour background to denote the drinks' lighter nature. MORE
Why Invest in Branding? 8 Reasons to Build a Brand Identity. Branding is a term that’s still shrouded in a veil of confusion. Even some marketers believe that a brand is synonymous with a logo design and a trade name, but this concept is much more complicated than that. MORE
While brands are striving to make excellent products and have product quality at their core, branding is something that not everyone pays heed to. Who ensures that they are aware of your brand? This is where Tailor Brands come into play. MORE
This article has been contributed by Rob Meyerson, who we interviewed on the JUST Branding Podcast. Those with little experience naming new brands may imagine it takes little more than a late-night brainstorm over pizza and beer. The name is just one part of the brand. MORE
Sometimes known as cursive fonts, a script font can add something unique to logo design or branding project. These types of fonts can be very popular choices for branding, logotypes, stationery, and poster design. Best Script Fonts for Graphic Design, Branding & Logo Design. MORE
London-based creative agency Greenspace is behind the branding for Evari Bikes, a new British e-mobility brand. Greenspace was brought in to work on the project back in 2018 to develop the brand's strategy, identity and communications. MORE
Not only that, but you also need to invest in marketing and personal branding to encourage positive engagement from potential clients. As such, professional photographers face heavy competition from amateurs who are more creative with branding and marketing. But with the help of effective marketing and branding strategies , you can compete against the competition to consistently attract clients. What is Branding for Photography Businesses? MORE
New York-based design and branding studio Gretel has created the brand identity for burger restaurant POPL. Gretel worked with the noma team to turn their concept into a brand, advising on strategy, naming and visual identity. MORE
Many of the brand design trends of 2021 will be a consequence of the events of this year. We explore the various trends taking over the branding sphere in the coming years and how marketing designers can make the most of them. What Are the Top Brand Design Trends for 2021? MORE
If you were to explain what the term ‘brand image’ means to a ten-year-old, what would you say? Our take would be something like this: A brand image is a collective combination of the brand’s name, aesthetics, beliefs, culture, character, tone, language style and overall personality – in short, all the things you would use to describe a ‘person.’ It has been seen that the most powerful brands in the world are masterful story-tellers. MORE
Brand authenticity is an essential factor for 86% of consumers , often determining the brand they end up working with and supporting. However, figuring out how to position your brand isn’t always easy. Branding plays a vital role in the success of your online business. MORE
Based in Boston, Massachusetts, independent design studio RegretsOnly works on brand identities and graphics for clients ranging from the New York Times to 21st Century Fox to Daniel Lopatin (also known as Oneohtrix Point Never ), one of Warp Records' many esoteric and rather brilliant acts. MORE
Sometimes, having the right tools can help make the process of designing a logo or even a brand much easier and with this list of the top Logo & Branding Kits for designers, you can have the tools you need to produce high-quality work every time. Here are the best logo design creation kits, brand identity packages and bundles for both Photoshop and Illustrator. Essential Branding & Identity Kit For Photoshop and Illustrator – $25. MORE
Luke Powell and Jody Hudson-Powell's team at Pentagram London has created Frieze's new brand identity, marking its 30th anniversary. The new visual identity spans all the Frieze sub-brands and saw the team create a new custom typeface. MORE
DesignStudio Sydney has created a new global brand for digital security and privacy company ExpressVPN. The studio was brought in to work on the project at a time, it says, when the need for a "trusted, modern digital privacy and security brand" has never been greater. MORE
This is central premise of Collin’s work for American stationery brand Crane, and more specifically, the bookmarking of the past and the present, and further, a meditation on the “concrete” as a time machine to the future. Text by Richard Baird Time. MORE
FutureBrand has been working with computer and electronics retailer Currys PC World on a total refresh of its brand and identity for the past 18 months, creating a "bright and optimistic" new visual identity. Aside from this, though, the new designs look to align the brand in terms of its visual assets, too. FutureBrand created an online 'Brand Hub' to host all brand principles, assets and guidance in one place. MORE
For a brand "born on the back streets of Shanghai" and deemed China's first gin, the chance to create its identity and dig down into its roots will certainly excite most graphic designers. To say it's an identity that considers the brand's legacy from start to finish is an understatement. MORE
What’s it like to build brands in the food and beverage industries? In this episode we sit down with consultant Folkert van der Heide from the Netherlands who shares his story brand-building for many years in this space. Learn Brand Strategy. MORE
To be invincible in the digital world, a brand needs to be visible. With digitalization taking over, brand development has become significantly more important. Public opinion can make or break a brand, and there is plenty of it on the internet. Digital Branding Tools. MORE
Hanji is a new brand of traditional Korean papers from KCDF created to, not just inspire interest in both professionals and the general public nationally and internationally, but to also serve as a symbol of the craft inherent to the paper making workshops. Text by Richard Baird. MORE
Just Creative was interviewed on the Logo Inspirations Instagram channel, discussing the logo design & branding process for Island Smiles, a dentist in Maui, Hawaii. After purchasing the dental practice from Mr Hyland, they needed a new strategy, name, tagline & brand identity to reflect the new management. The client found my website and portfolio through Google, which is highly optimized for logo design & brand identity design search phrases. MORE
Tune in to episode 8 of the JUST Branding Podcast with Melinda Livsey, a brand strategist & online educator, shares her journey of going from a designer to brand strategist, sharing her definitions of brand & brand strategy, how she “sells” strategy, her onboarding process, life without design, how to conduct a brand strategy workshop, step-by-step, including deliverables. Resources: Brand Master Secrets Course. Brand Strategy Resources. MORE
As likes, shares, comments and overall interactions become more valuable every day, social media has become a must for any brand seeking a robust online presence. But video content seems to challenge everything we understand about social brand promotion. Apply Video Branding Techniques. MORE
From McDonald’s Golden Arches to Nike’s swoosh, the world’s largest brands take good care of their logos. For many of us, the iconic logos instantly connect our minds to a product or service without the need to check its name.… MORE
If you own a business, two of the most important things you can do to help your business grow is to invest in a quality logo and go through a complete branding process. With that in mind, we thought that it was beyond time for us to pull our favorite slab serif fonts from our toolbox and share them with you with our list of the best slab serif fonts for logos and branding. More Top Fonts for Branding & Logos. Best Serif Fonts for Branding & Logo Design. MORE
Every web design firm will have different opinions on what they want their logo to look and feel like so there simply is no one-size-fits-all option when it comes to brand identity design. At the heart of any brand identity or logo design is the typography. MORE
BrandLab360 is selling the brand exclusively via a virtual showroom. The debut collection from Hula "features a combination of modern forms in floating fabrics and nostalgic bespoke prints drawing on art and culture," according to the brand. MORE
Creating an effective content marketing strategy is crucial for your personal brand. Successful content improves brand visibility, increases trust and delivers your company values to both existing and potential customers. But what exactly is a personal brand? MORE
Well, check out these branding projects, and you'll soon have a good idea. They're all winners in the third Indigo Design Award, which rewards projects that are unique in the fields of graphic design, digital, mobile, and branding. Hillside Re-branding by EME Design Studio. MORE
Pentagram was briefed to create a brand that didn't "feel or look like a bank", and an identity that moved away from "expected corporate, rigid bank identities." The secondary brand palette is similarly vibrant and energetic, and was designed to "respond and adapt to every brand message". MORE
A key element of successful content marketing is the brand voice. A content marketing voice is a key distinguishing factor that makes branded content stand out from the competition. But let’s first understand the meaning and importance of brand voice. What is a Brand Voice? MORE
Oji is a sushi brand of firsts. This is a significant move forward and marks the brand out from well-established competitors. The post Oji by Seachange appeared first on BP&O - Branding, Packaging and Opinion. Text by Richard Baird. MORE
Branding, Brand, & Brand Identity all play a part in you recognizing the logo. Because of the confusion, we wanted to take a deeper dive and define what exactly is the difference between Brand, Branding & Brand Identity. What Brand, Branding & Brand Identity are not. What does branding mean and how do I do it? Like many major companies, it’s all related to how the business & brand is managed. MORE
Not exactly the best choice when you’re working on the branding or a logo for a new client. To help, we thought that giving your wrist a break from trying to perfect your skills by offering our choices for the Best Handwritten Fonts for graphic design, logos & branding. MORE
Are you looking for the absolute best podcasts in the branding and brand strategy space? You may have already found a few ‘top branding podcasts’ lists through Google search and been disappointed that only a handful of them are truly about branding. MORE
There is a sweeping ambivalence about what branding truly is and its role, especially among small businesses and startups. In other words, your brand is the collective perception of your customers and workforce toward your business. The 12 Most Popular Branding Courses Online. MORE
In this episode we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. MORE
When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. MORE
If you’re not providing brand style guidelines after designing a logo, you’re leaving money on the table, leaving the client without guidance and giving your hard work the opportunity to be mucked up. Definition and Purpose of a Brand Style Guide. Components of a Brand Style Guide. MORE
If you’re reading this, you’re most likely wanting to learn more about brand strategy. Related: See our 101+ best brand strategy resources. Now’s your chance, learn brand strategy! Enjoy your trip down the brand strategy rabbit hole. Brand Master Secrets. MORE
Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! Related: Best Brand Strategy Courses and Resources. You want to start by listing the goals you are aiming for, like what you want your brand to look and feel like to your customer base. MORE
Brand Related Topics Just Creative
FEBRUARY 16, 2021
When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy.
Inspiration Feed
JULY 21, 2020
From McDonald’s Golden Arches to Nike’s swoosh, the world’s largest brands take good care of their logos. For many of us, the iconic logos instantly connect our minds to a product or service without the need to check its name.…
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Just Creative
DECEMBER 22, 2020
Brand authenticity is an essential factor for 86% of consumers , often determining the brand they end up working with and supporting. However, figuring out how to position your brand isn’t always easy. Branding plays a vital role in the success of your online business.
Just Creative
FEBRUARY 9, 2021
Not exactly the best choice when you’re working on the branding or a logo for a new client. To help, we thought that giving your wrist a break from trying to perfect your skills by offering our choices for the Best Handwritten Fonts for graphic design, logos & branding.
Speaker: Danielle Hughes, Chief Personality Officer, More Than Words Marketing
In this presentation, you'll hear from Danielle Hughes, a copywriting and branding expert, on how you can use your personality to connect with your clients and stand out from the clutter. On how being vulnerable and real will create stronger connections and affinity, and how knowing your brand and your audience makes messaging easier for you and more relatable for them.
Just Creative
SEPTEMBER 14, 2020
Are you looking for the absolute best podcasts in the branding and brand strategy space? You may have already found a few ‘top branding podcasts’ lists through Google search and been disappointed that only a handful of them are truly about branding.
Just Creative
AUGUST 31, 2020
A key element of successful content marketing is the brand voice. A content marketing voice is a key distinguishing factor that makes branded content stand out from the competition. But let’s first understand the meaning and importance of brand voice. What is a Brand Voice?
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Just Creative
JULY 15, 2020
Branding, Brand, & Brand Identity all play a part in you recognizing the logo. Because of the confusion, we wanted to take a deeper dive and define what exactly is the difference between Brand, Branding & Brand Identity. What Brand, Branding & Brand Identity are not. What does branding mean and how do I do it? Like many major companies, it’s all related to how the business & brand is managed.
Designer Daily
NOVEMBER 16, 2020
While brands are striving to make excellent products and have product quality at their core, branding is something that not everyone pays heed to. Who ensures that they are aware of your brand? This is where Tailor Brands come into play.
Just Creative
MAY 18, 2020
Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! Related: Best Brand Strategy Courses and Resources. You want to start by listing the goals you are aiming for, like what you want your brand to look and feel like to your customer base.
Creative Boom
NOVEMBER 16, 2020
Well, check out these branding projects, and you'll soon have a good idea. They're all winners in the third Indigo Design Award, which rewards projects that are unique in the fields of graphic design, digital, mobile, and branding. Hillside Re-branding by EME Design Studio.
Just Creative
DECEMBER 23, 2020
What’s it like to build brands in the food and beverage industries? In this episode we sit down with consultant Folkert van der Heide from the Netherlands who shares his story brand-building for many years in this space. Learn Brand Strategy.
BP&O
SEPTEMBER 8, 2020
Hanji is a new brand of traditional Korean papers from KCDF created to, not just inspire interest in both professionals and the general public nationally and internationally, but to also serve as a symbol of the craft inherent to the paper making workshops. Text by Richard Baird.
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Just Creative
SEPTEMBER 8, 2020
Every web design firm will have different opinions on what they want their logo to look and feel like so there simply is no one-size-fits-all option when it comes to brand identity design. At the heart of any brand identity or logo design is the typography.
Just Creative
SEPTEMBER 14, 2020
In this episode we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand.
BP&O
FEBRUARY 24, 2021
This is central premise of Collin’s work for American stationery brand Crane, and more specifically, the bookmarking of the past and the present, and further, a meditation on the “concrete” as a time machine to the future. Text by Richard Baird Time.
Just Creative
AUGUST 31, 2020
If you’re not providing brand style guidelines after designing a logo, you’re leaving money on the table, leaving the client without guidance and giving your hard work the opportunity to be mucked up. Definition and Purpose of a Brand Style Guide. Components of a Brand Style Guide.
Just Creative
APRIL 5, 2020
Sometimes, having the right tools can help make the process of designing a logo or even a brand much easier and with this list of the top Logo & Branding Kits for designers, you can have the tools you need to produce high-quality work every time. Here are the best logo design creation kits, brand identity packages and bundles for both Photoshop and Illustrator. Essential Branding & Identity Kit For Photoshop and Illustrator – $25.
Creative Boom
FEBRUARY 9, 2021
Luke Powell and Jody Hudson-Powell's team at Pentagram London has created Frieze's new brand identity, marking its 30th anniversary. The new visual identity spans all the Frieze sub-brands and saw the team create a new custom typeface.
Just Creative
JULY 7, 2020
Not only that, but you also need to invest in marketing and personal branding to encourage positive engagement from potential clients. As such, professional photographers face heavy competition from amateurs who are more creative with branding and marketing. But with the help of effective marketing and branding strategies , you can compete against the competition to consistently attract clients. What is Branding for Photography Businesses?
Just Creative
JULY 7, 2020
If you own a business, two of the most important things you can do to help your business grow is to invest in a quality logo and go through a complete branding process. With that in mind, we thought that it was beyond time for us to pull our favorite slab serif fonts from our toolbox and share them with you with our list of the best slab serif fonts for logos and branding. More Top Fonts for Branding & Logos. Best Serif Fonts for Branding & Logo Design.
Just Creative
NOVEMBER 15, 2020
Many of the brand design trends of 2021 will be a consequence of the events of this year. We explore the various trends taking over the branding sphere in the coming years and how marketing designers can make the most of them. What Are the Top Brand Design Trends for 2021?
Just Creative
JULY 7, 2020
If you were to explain what the term ‘brand image’ means to a ten-year-old, what would you say? Our take would be something like this: A brand image is a collective combination of the brand’s name, aesthetics, beliefs, culture, character, tone, language style and overall personality – in short, all the things you would use to describe a ‘person.’ It has been seen that the most powerful brands in the world are masterful story-tellers.
Creative Boom
NOVEMBER 16, 2020
Pentagram was briefed to create a brand that didn't "feel or look like a bank", and an identity that moved away from "expected corporate, rigid bank identities." The secondary brand palette is similarly vibrant and energetic, and was designed to "respond and adapt to every brand message".
Just Creative
JANUARY 28, 2020
Just Creative was interviewed on the Logo Inspirations Instagram channel, discussing the logo design & branding process for Island Smiles, a dentist in Maui, Hawaii. After purchasing the dental practice from Mr Hyland, they needed a new strategy, name, tagline & brand identity to reflect the new management. The client found my website and portfolio through Google, which is highly optimized for logo design & brand identity design search phrases.
Just Creative
AUGUST 3, 2020
Sometimes known as cursive fonts, a script font can add something unique to logo design or branding project. These types of fonts can be very popular choices for branding, logotypes, stationery, and poster design. Best Script Fonts for Graphic Design, Branding & Logo Design.
Creative Boom
FEBRUARY 11, 2021
BrandLab360 is selling the brand exclusively via a virtual showroom. The debut collection from Hula "features a combination of modern forms in floating fabrics and nostalgic bespoke prints drawing on art and culture," according to the brand.
Creative Boom
DECEMBER 8, 2020
The work with Ribena began two years ago when Seymourpowell was tasked with helping the brand cement its position in the competitive drinks market in the future. Finally, the No Added Sugar range bears a sky blue brand mark set on a watercolour background to denote the drinks' lighter nature.
Just Creative
JUNE 22, 2020
Tune in to episode 8 of the JUST Branding Podcast with Melinda Livsey, a brand strategist & online educator, shares her journey of going from a designer to brand strategist, sharing her definitions of brand & brand strategy, how she “sells” strategy, her onboarding process, life without design, how to conduct a brand strategy workshop, step-by-step, including deliverables. Resources: Brand Master Secrets Course. Brand Strategy Resources.
Designer Daily
OCTOBER 2, 2019
Based on this illustration, a typeface was created to reinforce the look-and-feel of the visuals and unify communications of the brand. This work was done by Johnson Banks , a branding agency based in the UK. Blog Inspiration Branding Graphic design Logo designMany of Designer Daily’s readers probably already know of Duolingo, an app that most of us install to try to learn a new language and give up after two weeks (in the best cases).
Inkbot Design
DECEMBER 11, 2020
Why Invest in Branding? 8 Reasons to Build a Brand Identity. Branding is a term that’s still shrouded in a veil of confusion. Even some marketers believe that a brand is synonymous with a logo design and a trade name, but this concept is much more complicated than that.
Creative Boom
DECEMBER 14, 2020
Based in Boston, Massachusetts, independent design studio RegretsOnly works on brand identities and graphics for clients ranging from the New York Times to 21st Century Fox to Daniel Lopatin (also known as Oneohtrix Point Never ), one of Warp Records' many esoteric and rather brilliant acts.
BP&O
AUGUST 6, 2020
Oji is a sushi brand of firsts. This is a significant move forward and marks the brand out from well-established competitors. The post Oji by Seachange appeared first on BP&O - Branding, Packaging and Opinion. Text by Richard Baird.
Just Creative
JULY 30, 2020
This article has been contributed by Rob Meyerson, who we interviewed on the JUST Branding Podcast. Those with little experience naming new brands may imagine it takes little more than a late-night brainstorm over pizza and beer. The name is just one part of the brand.
Just Creative
DECEMBER 2, 2020
Creating an effective content marketing strategy is crucial for your personal brand. Successful content improves brand visibility, increases trust and delivers your company values to both existing and potential customers. But what exactly is a personal brand?
Creative Boom
NOVEMBER 25, 2020
London-based creative agency Greenspace is behind the branding for Evari Bikes, a new British e-mobility brand. Greenspace was brought in to work on the project back in 2018 to develop the brand's strategy, identity and communications.
Creative Boom
JULY 14, 2020
FutureBrand has been working with computer and electronics retailer Currys PC World on a total refresh of its brand and identity for the past 18 months, creating a "bright and optimistic" new visual identity. Aside from this, though, the new designs look to align the brand in terms of its visual assets, too. FutureBrand created an online 'Brand Hub' to host all brand principles, assets and guidance in one place.
Just Creative
DECEMBER 29, 2020
To be invincible in the digital world, a brand needs to be visible. With digitalization taking over, brand development has become significantly more important. Public opinion can make or break a brand, and there is plenty of it on the internet. Digital Branding Tools.
Creative Boom
JANUARY 5, 2021
New York-based design and branding studio Gretel has created the brand identity for burger restaurant POPL. Gretel worked with the noma team to turn their concept into a brand, advising on strategy, naming and visual identity.
Creative Boom
JANUARY 26, 2021
For a brand "born on the back streets of Shanghai" and deemed China's first gin, the chance to create its identity and dig down into its roots will certainly excite most graphic designers. To say it's an identity that considers the brand's legacy from start to finish is an understatement.
Creative Boom
JANUARY 28, 2021
DesignStudio Sydney has created a new global brand for digital security and privacy company ExpressVPN. The studio was brought in to work on the project at a time, it says, when the need for a "trusted, modern digital privacy and security brand" has never been greater.
Just Creative
FEBRUARY 8, 2021
If you’re reading this, you’re most likely wanting to learn more about brand strategy. Related: See our 101+ best brand strategy resources. Now’s your chance, learn brand strategy! Enjoy your trip down the brand strategy rabbit hole. Brand Master Secrets.
Just Creative
SEPTEMBER 8, 2020
As likes, shares, comments and overall interactions become more valuable every day, social media has become a must for any brand seeking a robust online presence. But video content seems to challenge everything we understand about social brand promotion. Apply Video Branding Techniques.
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