Creative Boom

MARCH 24, 2025

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.

Branding 449

Branding Brand Animation Digital 449

Creative Boom

JANUARY 14, 2025

While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it.

Branding 407

Branding Brand Animation Graphic 407

Creative Boom

NOVEMBER 3, 2024

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." To launch the new brand identity, Mucho created a campaign titled 'Go. So they turned to global creative agency Mucho.

Branding 468

Branding Brand Manufacturing Travel 468

Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Branding 435

Branding Brand Client Agency 435

Creative Boom

NOVEMBER 25, 2024

SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.

Branding 515

Branding Brand Digital Photography 515

Creative Boom

JUNE 12, 2025

Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Who knows where branding will go in the future? The system's alive; that's the point.

Branding 236

Branding Brand Arts and Crafts Animation 236

Creative Boom

JUNE 15, 2025

DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.

Inspiration 448

Inspiration Arts and Crafts Agency Consulting 448

Creative Boom

OCTOBER 27, 2024

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

Arts and Crafts 545

Arts and Crafts Client Branding Brand 545

Graphic Design Junction

JULY 12, 2025

Choosing the right stylish fonts can shape how your brand communicates with your audience. For fashion, beauty, and lifestyle brands, typography is not just about readability—it’s a visual signal of identity, tone, and personality.

Fashion 243

Fashion Fonts Brand Branding 243

Designer Daily

NOVEMBER 22, 2024

The car brand went for something totally different from their usual ads, as you can see in the embedded video above. If you check the brand’s replies on social media, it was intentional and the video was more of a marketing stunt promising big changes. So, what’s the problem with the new branding?

Branding 443

Branding Brand Media Graphic Design 443

Creative Boom

JULY 6, 2025

Fed up with bloated processes and predictable design, Mischief Maker launches with a mission to revive brand storytelling through bold, thoughtful mischief. Mischief Maker, founded by Natalie Prout and Vini Vieira, is on a mission to reignite the spark in branding with one dose of carefully honed mischief at a time.

Branding 195

Branding Brand Agency Client 195

Creative Boom

OCTOBER 20, 2024

The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. Understand the brand personality Before diving into font selection, it's essential to have a clear understanding of the brand's personality and values.

Fonts 468

Fonts Graphic Design Graphic Client 468

Creative Boom

NOVEMBER 6, 2024

The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.

Client 486

Client Agency Tourism Branding 486

Creative Boom

JUNE 18, 2025

Independent London agency Without has unveiled a major branding project for Sodexo's US college dining offer, now called One&All, championing diversity through flexible design and a collegiate spirit. How do you create a brand that appeals to everyone without becoming generic? For Without, the project marks a major milestone.

Brand 345

Brand Branding Textures Sports 345

Designer Daily

JULY 9, 2025

While posters remain a powerful communication tool, their sheer abundance forces brands to get creative to stand out. Match your brand voice while staying engaging. Answering these ensures your poster is on-brand, audience-focused, and purpose-driven. Align with brand colors. The challenge? Humorous, edgy, or serious?

Advertising 310

Advertising Advertising Banners Color 310

Creative Boom

NOVEMBER 3, 2024

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.

Arts and Crafts 521

Arts and Crafts Branding Brand Agency 521

Creative Boom

JANUARY 12, 2025

Its nine weights, from Thin to Black, along with more than 70 custom ligatures, make it a standout choice for luxury branding, editorial layouts and digital campaigns. Whether used for editorial design or branding, this typeface offers a natural, authentic feel.

Arts and Crafts 468

Arts and Crafts Tourism Graphic Design Typography 468

Designer Daily

JUNE 24, 2025

On top of that, it can add an extra connexion between the customers or brand users and the brand, as the hidden meaning of the logo might be seen only by the most regular and loyal customers. 90 Percent At first, you just see the number 90, which perfectly fits with the name of the brand: Ninety Percent. Brilliant! Well played!

Branding 276

Branding Brand Animation Web Design 276

Creative Boom

OCTOBER 22, 2024

A typeface can define the character of a brand just as much as a logo or colour palette," he says. The goal is to craft something that not only fits their identity but also adds a unique typographic voice that strengthens their overall branding; we often reference local elements or heritage that resonate with the client's vision."

Arts and Crafts 448

Arts and Crafts Client Fonts Consulting 448

Creative Boom

OCTOBER 16, 2024

Art Director, Brand & Creative—Spotify We asked the creative community about the fonts they're excited to use over the next 12 months… and here they are. Rhythmic Regal by RabenRifaie Studio A contemporary serif with rhythmic and elegant curves, Rhythmic Regal is designed for luxury branding. Sans Serifs 11.

Fonts 540

Fonts Arts and Crafts Inspiration Branding 540

Creative Boom

NOVEMBER 12, 2024

At the heart of this redesign is a deep dive into player passion, creating a brand experience that resonates across every game and media platform Riot touches. What emerged was that, while Riot owns many properties across multiple media, there is a unified brand purpose at the heart of everything it does: making the player experience better.

Media 474

Media Brand Branding Animation 474

Creative Boom

JUNE 29, 2025

Behind its emotionally intelligent brand is Copenhagen creative agency Studio Morfar, which helped shape Kin from the ground up. Blown up across posters and animated in-app, it acts as a subtle but powerful anchor for the brand. "We We didn't just need a brand – we needed a partner who understood our vision," says Yngvi.

Branding 195

Branding Brand Animation Production 195

Creative Boom

OCTOBER 15, 2024

From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling.

Animation 467

Animation Portfolio Client Production 467

Creative Boom

NOVEMBER 4, 2024

At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole.

Education 518

Education Patterns Agency Branding 518

Creative Boom

JUNE 24, 2025

From band rehearsals to brand strategy, principal designer Louiza Cookson-Rabouhi reflects on her creative journey so far and on why empathy, intuition, and curiosity continue to shape her work at Magnetic. Designing from the inside out Louiza's approach to brand strategy and visual identity is firmly rooted in depth over decoration.

Education 365

Education Branding Brand Photography 365

Creative Boom

FEBRUARY 24, 2025

This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications. The hero film also actively shaped the overall brand identity.

Print 356

Print Magazine Sculpture Animation 356

Creative Boom

MARCH 27, 2025

Supple Studio and Studio Spilsbury came together to lead a refresh of the brand and packaging system that puts the farm at the heart of the brewery's visual and verbal identity. But the brand's farm-first ethos goes beyond the logo. Expect homegrown textures, characterful illustrations, and evocative beer names. "We

Textures 365

Textures Illustration Illustrator Branding 365

Creative Bloq

JULY 8, 2025

The best celebrity brands aren't just a cheap cash-in; they're world-conquering businesses that have a lot to teach anyone working in branding and design.

Brand 268

Brand Branding Graphic Design Graphic 268

Creative Boom

NOVEMBER 5, 2024

From sporting brand identities that convey motion to fluid designs for food and beverage brands, the book includes themes that appeal to designers everywhere. As Counter-Print curated the works for this book, they sought out designs with universal appeal—typography that would transcend cultural and linguistic boundaries.

Typography 534

Typography Print Theme Sports 534

Design Shack

JULY 14, 2025

Your brand is the key to a successful business. Your brand manual or style guide are the documents you need to help keep it consistent—they’re key to maintaining your brand identity. Whether you’re a small business, agency, or a corporation, you should have a proper document that covers all the details of the brand.

Templates 98

Templates Brand Branding Layout 98

Creative Boom

OCTOBER 14, 2024

Mexico City and Los Cabos-based branding studio Bala was given this all-important task by Mexican beer brand Cerveza Cru Cru, who wanted a label design for their new beer where grasshopper - or "chapulín" - is the main ingredient. Though this was an exciting project for Bala to work on, the label's readability was challenged.

Patterns 459

Patterns Production Branding Brand 459

Creative Boom

APRIL 8, 2025

"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." The rebrand brings a sense of freshness and flair that matches the product's personality.

Portfolio 341

Portfolio Marketing Marketing Patterns 341

Creative Boom

DECEMBER 2, 2024

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Brands are more and more focused on not only telling relevant stories but also on counting on the right people to tell those stories.

Agency 482

Agency Illustration Illustrator Arts and Crafts 482

Creative Boom

DECEMBER 1, 2024

So whether you're seeking a font for branding, editorial design, or personal projects, they're well worth checking out. From playful storybook-inspired fonts to multilingual sans-serifs, this month's releases demonstrate type design's incredible versatility and creativity.

Fonts 506

Fonts Inspiration Graphic Design Publication 506

Designer Daily

JULY 8, 2025

A poetic, adaptable branding system where every label is a chapter, and every bottle tells a tale. The Brief: Crafting a Brand Rooted in Storytelling The challenge was to develop a visual identity system that embodies Folk Tale’s essence—wine as a vessel for generational stories. The result? Would you raise a glass to this design?

Marketing 232

Marketing Marketing Branding Brand 232

Creative Boom

JUNE 29, 2025

When a client needs both brand strategy and social content, they can deliver both. If you can handle brand identity, motion graphics and social content strategy, you're not just saving them money; you're saving them the coordination headache of managing multiple suppliers.

Client 459

Client Web Design Web Design Marketing 459