Expert insights. Personalized for you.
Based on this illustration, a typeface was created to reinforce the look-and-feel of the visuals and unify communications of the brand. This work was done by Johnson Banks , a branding agency based in the UK. Blog Inspiration Branding Graphic design Logo designMany of Designer Daily’s readers probably already know of Duolingo, an app that most of us install to try to learn a new language and give up after two weeks (in the best cases). MORE
As illustrators, it's not every day that you get the chance to create the packaging for a gorgeous new tea brand, which is why Noa Maller was excited to share her latest project for Secret Garden. MORE
Branding agency Boundless has helped Beefeater launch into the RTD (ready-to-drink) market, with new products London Dry Gin & Tonic and Pink Strawberry Gin & Tonic. MORE
This article has been contributed by Rob Meyerson, who we interviewed on the JUST Branding Podcast. Those with little experience naming new brands may imagine it takes little more than a late-night brainstorm over pizza and beer. The name is just one part of the brand. MORE
London studio Archetype—Brands has developed a new brand identity for data integrity firm, Precisely , which begins with the foundations of its business – the 1s and 0s of data. MORE
Sometimes known as cursive fonts, a script font can add something unique to logo design or branding project. These types of fonts can be very popular choices for branding, logotypes, stationery, and poster design. Best Script Fonts for Graphic Design, Branding & Logo Design. MORE
Not only that, but you also need to invest in marketing and personal branding to encourage positive engagement from potential clients. As such, professional photographers face heavy competition from amateurs who are more creative with branding and marketing. But with the help of effective marketing and branding strategies , you can compete against the competition to consistently attract clients. What is Branding for Photography Businesses? MORE
If you were to explain what the term ‘brand image’ means to a ten-year-old, what would you say? Our take would be something like this: A brand image is a collective combination of the brand’s name, aesthetics, beliefs, culture, character, tone, language style and overall personality – in short, all the things you would use to describe a ‘person.’ It has been seen that the most powerful brands in the world are masterful story-tellers. MORE
Your brand is your company’s most valuable asset. Brand identity includes visual elements such as your logo, slogan and color scheme. In other words, your brand is your business’s reputation. As a marketer, one of your most important jobs is to improve prospective customers’ awareness of your brand. According to Venngage, 89% of marketers ranked improving brand awareness as their top goal for 2020. What is Brand Recognition? Branded Keywords. MORE
Sometimes, having the right tools can help make the process of designing a logo or even a brand much easier and with this list of the top Logo & Branding Kits for designers, you can have the tools you need to produce high-quality work every time. Here are the best logo design creation kits, brand identity packages and bundles for both Photoshop and Illustrator. Essential Branding & Identity Kit For Photoshop and Illustrator – $25. MORE
Joe is a Michigan-based farmstead brewery that's doing it all, and needed branding that was similarly multifunctional. You've heard of farm-to-table, but how about grain-to-glass? River St. MORE
When we think of Rolls-Royce , the word "luxury" immediately springs to mind; a brand often reserved for the very rich (and perhaps famous), not something meant for anyone below the age of 60. It was essential for us to ensure that the brand's new identity reflected this shift. MORE
Get to know the super sleek brand educator that is Tobias Dahlberg all the way from Helsinki, Finland. Tobias discusses brand theories such as “becoming the only choice”, “radical differentiation” and how he gets people on board when making “brand choices”. Learn Brand Strategy. MORE
FutureBrand has been working with computer and electronics retailer Currys PC World on a total refresh of its brand and identity for the past 18 months, creating a "bright and optimistic" new visual identity. Aside from this, though, the new designs look to align the brand in terms of its visual assets, too. FutureBrand created an online 'Brand Hub' to host all brand principles, assets and guidance in one place. MORE
And Lancaster based design studio Two Stories have delivered some lovely looking branding and web design to help them get up and running. The brand and website are centred around those exact values. Few sectors of the economy have been affected more by the pandemic than events. MORE
Elle Morris, CEO of Snapdragon, a women-owned, minority-owned brand design consultancy, says design and designers must lead in the fight against systemic racism. Enlightened branding can help. MORE
It’s already difficult for a health and wellness brand to stand out in any way – and it’s not going to get any easier. You’ll need to do a great job branding your business , your product and your services in order to attract consumers’ attention and survive. Branding Guest Articles MORE
The most successful businesses all have strong brands. Companies like Google and Coca-Cola have such strong brand recognition that their names have become synonymous with their industries. This high profile brand recognition didn’t happen by chance. These companies have carefully cultivated their brand and used brand mapping to position the company and their products strategically. There are no shortcuts to building a strong brand. MORE
Hanji is a new brand of traditional Korean papers from KCDF created to, not just inspire interest in both professionals and the general public nationally and internationally, but to also serve as a symbol of the craft inherent to the paper making workshops. Text by Richard Baird. MORE
Just Creative was interviewed on the Logo Inspirations Instagram channel, discussing the logo design & branding process for Island Smiles, a dentist in Maui, Hawaii. After purchasing the dental practice from Mr Hyland, they needed a new strategy, name, tagline & brand identity to reflect the new management. The client found my website and portfolio through Google, which is highly optimized for logo design & brand identity design search phrases. MORE
Tune in to episode 8 of the JUST Branding Podcast with Melinda Livsey, a brand strategist & online educator, shares her journey of going from a designer to brand strategist, sharing her definitions of brand & brand strategy, how she “sells” strategy, her onboarding process, life without design, how to conduct a brand strategy workshop, step-by-step, including deliverables. Resources: Brand Master Secrets Course. Brand Strategy Resources. MORE
As likes, shares, comments and overall interactions become more valuable every day, social media has become a must for any brand seeking a robust online presence. But video content seems to challenge everything we understand about social brand promotion. Apply Video Branding Techniques. MORE
From McDonald’s Golden Arches to Nike’s swoosh, the world’s largest brands take good care of their logos. For many of us, the iconic logos instantly connect our minds to a product or service without the need to check its name.… MORE
If you own a business, two of the most important things you can do to help your business grow is to invest in a quality logo and go through a complete branding process. With that in mind, we thought that it was beyond time for us to pull our favorite slab serif fonts from our toolbox and share them with you with our list of the best slab serif fonts for logos and branding. More Top Fonts for Branding & Logos. Best Serif Fonts for Branding & Logo Design. MORE
Every web design firm will have different opinions on what they want their logo to look and feel like so there simply is no one-size-fits-all option when it comes to brand identity design. At the heart of any brand identity or logo design is the typography. MORE
Do you simply have a logo or do you have a strategic brand that your customers can really connect with? I’ve taken the liberty to show you what a “typical” brand value ladder may look like. A simple identification device for your brand. Here is the identity, the fonts, colors, etc that make up the brand in a cohesive & consistent way. Up a step… BRANDING. Up a step… STRATEGIC BRANDING. Want to learn brand strategy? Branding MORE
The new packaging for Caravelle features a vibrant and flexible design system by Hey that will allow the brand to expand its product range in future. We all know that craft beer isn't just a delicious weekend treat; the packaging is also something of an obsession for us creatives. MORE
Sunny Bonnell and Ashleigh Hansberger of Motto , a strategic branding agency in NYC, reveal what it takes to work with “rare breeds” – the leaders, rebels & entrepreneurs who do things differently. Learn Brand Strategy. We don’t mess around on JUST Branding. MORE
Because consumers make purchasing decisions based on their emotions (feelings and experiences) rather than information (brand attributes, product features). If you take time and careful consideration to craft your brand story, it can work wonders for your business. Here’s why: You will attract more customers who are the ‘right fit’ for your brand. You will keep more customers because they will feel a much deeper connection and a shared identity with your brand. MORE
A key element of successful content marketing is the brand voice. A content marketing voice is a key distinguishing factor that makes branded content stand out from the competition. But let’s first understand the meaning and importance of brand voice. What is a Brand Voice? MORE
Oji is a sushi brand of firsts. This is a significant move forward and marks the brand out from well-established competitors. The post Oji by Seachange appeared first on BP&O - Branding, Packaging and Opinion. Text by Richard Baird. MORE
Branding, Brand, & Brand Identity all play a part in you recognizing the logo. Because of the confusion, we wanted to take a deeper dive and define what exactly is the difference between Brand, Branding & Brand Identity. What Brand, Branding & Brand Identity are not. What does branding mean and how do I do it? Like many major companies, it’s all related to how the business & brand is managed. MORE
Building a brand, like building anything else, requires more than just stacking one brick on top of another. Similarly, to build a brand that withstands fluctuations in the market, you need a solid foundation and carefully crafted branding strategies. How to Build a Brand: 7 Steps to Follow. Who you are and what you offer is a big part of building a brand identity. You should also do in-depth branding research: Your competitor’s logos and color palettes. MORE
The last eight years have seen him working on award-winning campaigns across advertising, branding, packaging and editorial as a commercial Illustrator. Based in Brighton, UK, Michael Arnold started off in a small town as a self-taught illustrator. MORE
Are you looking for the absolute best podcasts in the branding and brand strategy space? You may have already found a few ‘top branding podcasts’ lists through Google search and been disappointed that only a handful of them are truly about branding. MORE
In this episode we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. MORE
If you’re not providing brand style guidelines after designing a logo, you’re leaving money on the table, leaving the client without guidance and giving your hard work the opportunity to be mucked up. Definition and Purpose of a Brand Style Guide. Components of a Brand Style Guide. MORE
Whether you’re developing a business brand, personal brand or both, it’s important to learn from those who have gone before you. He has used social media’s irreverent culture and strategic branding methods to share his transformational leadership style and personal philosophies, leading Tesla to huge success. From Paul Rand we can learn valuable lessons around trying to leverage graphic design for brand growth. Brands Do Not Make A Company. MORE
Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! Related: Best Brand Strategy Courses and Resources. You want to start by listing the goals you are aiming for, like what you want your brand to look and feel like to your customer base. MORE
Text by Richard Baird EDIYA is a well-established South Korean coffee brand, with franchised stores and array of drinks and branded products. It has the largest number of stores, exceeding that of Starbucks and any other international brands, opening its 3000th store at the end of 2019. MORE
Brand Related Topics Just Creative
SEPTEMBER 14, 2020
Are you looking for the absolute best podcasts in the branding and brand strategy space? You may have already found a few ‘top branding podcasts’ lists through Google search and been disappointed that only a handful of them are truly about branding.
Inspiration Feed
JULY 21, 2020
From McDonald’s Golden Arches to Nike’s swoosh, the world’s largest brands take good care of their logos. For many of us, the iconic logos instantly connect our minds to a product or service without the need to check its name.…
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Just Creative
AUGUST 31, 2020
A key element of successful content marketing is the brand voice. A content marketing voice is a key distinguishing factor that makes branded content stand out from the competition. But let’s first understand the meaning and importance of brand voice. What is a Brand Voice?
Just Creative
JULY 15, 2020
Branding, Brand, & Brand Identity all play a part in you recognizing the logo. Because of the confusion, we wanted to take a deeper dive and define what exactly is the difference between Brand, Branding & Brand Identity. What Brand, Branding & Brand Identity are not. What does branding mean and how do I do it? Like many major companies, it’s all related to how the business & brand is managed.
Speaker: Danielle Hughes, Chief Personality Officer, More Than Words Marketing
In this presentation, you'll hear from Danielle Hughes, a copywriting and branding expert, on how you can use your personality to connect with your clients and stand out from the clutter. On how being vulnerable and real will create stronger connections and affinity, and how knowing your brand and your audience makes messaging easier for you and more relatable for them.
Just Creative
SEPTEMBER 8, 2020
Every web design firm will have different opinions on what they want their logo to look and feel like so there simply is no one-size-fits-all option when it comes to brand identity design. At the heart of any brand identity or logo design is the typography.
|
Just Creative
MAY 18, 2020
Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! Related: Best Brand Strategy Courses and Resources. You want to start by listing the goals you are aiming for, like what you want your brand to look and feel like to your customer base.
BP&O
SEPTEMBER 8, 2020
Hanji is a new brand of traditional Korean papers from KCDF created to, not just inspire interest in both professionals and the general public nationally and internationally, but to also serve as a symbol of the craft inherent to the paper making workshops. Text by Richard Baird.
Just Creative
AUGUST 31, 2020
If you’re not providing brand style guidelines after designing a logo, you’re leaving money on the table, leaving the client without guidance and giving your hard work the opportunity to be mucked up. Definition and Purpose of a Brand Style Guide. Components of a Brand Style Guide.
Just Creative
JULY 7, 2020
Not only that, but you also need to invest in marketing and personal branding to encourage positive engagement from potential clients. As such, professional photographers face heavy competition from amateurs who are more creative with branding and marketing. But with the help of effective marketing and branding strategies , you can compete against the competition to consistently attract clients. What is Branding for Photography Businesses?
Just Creative
APRIL 5, 2020
Sometimes, having the right tools can help make the process of designing a logo or even a brand much easier and with this list of the top Logo & Branding Kits for designers, you can have the tools you need to produce high-quality work every time. Here are the best logo design creation kits, brand identity packages and bundles for both Photoshop and Illustrator. Essential Branding & Identity Kit For Photoshop and Illustrator – $25.
|
Just Creative
JULY 7, 2020
If you own a business, two of the most important things you can do to help your business grow is to invest in a quality logo and go through a complete branding process. With that in mind, we thought that it was beyond time for us to pull our favorite slab serif fonts from our toolbox and share them with you with our list of the best slab serif fonts for logos and branding. More Top Fonts for Branding & Logos. Best Serif Fonts for Branding & Logo Design.
Just Creative
AUGUST 3, 2020
Sometimes known as cursive fonts, a script font can add something unique to logo design or branding project. These types of fonts can be very popular choices for branding, logotypes, stationery, and poster design. Best Script Fonts for Graphic Design, Branding & Logo Design.
Just Creative
MARCH 5, 2020
Whether you’re developing a business brand, personal brand or both, it’s important to learn from those who have gone before you. He has used social media’s irreverent culture and strategic branding methods to share his transformational leadership style and personal philosophies, leading Tesla to huge success. From Paul Rand we can learn valuable lessons around trying to leverage graphic design for brand growth. Brands Do Not Make A Company.
Just Creative
JULY 7, 2020
If you were to explain what the term ‘brand image’ means to a ten-year-old, what would you say? Our take would be something like this: A brand image is a collective combination of the brand’s name, aesthetics, beliefs, culture, character, tone, language style and overall personality – in short, all the things you would use to describe a ‘person.’ It has been seen that the most powerful brands in the world are masterful story-tellers.
Just Creative
JANUARY 28, 2020
Just Creative was interviewed on the Logo Inspirations Instagram channel, discussing the logo design & branding process for Island Smiles, a dentist in Maui, Hawaii. After purchasing the dental practice from Mr Hyland, they needed a new strategy, name, tagline & brand identity to reflect the new management. The client found my website and portfolio through Google, which is highly optimized for logo design & brand identity design search phrases.
Just Creative
JULY 30, 2020
This article has been contributed by Rob Meyerson, who we interviewed on the JUST Branding Podcast. Those with little experience naming new brands may imagine it takes little more than a late-night brainstorm over pizza and beer. The name is just one part of the brand.
Just Creative
JUNE 22, 2020
Tune in to episode 8 of the JUST Branding Podcast with Melinda Livsey, a brand strategist & online educator, shares her journey of going from a designer to brand strategist, sharing her definitions of brand & brand strategy, how she “sells” strategy, her onboarding process, life without design, how to conduct a brand strategy workshop, step-by-step, including deliverables. Resources: Brand Master Secrets Course. Brand Strategy Resources.
Creative Boom
JULY 14, 2020
FutureBrand has been working with computer and electronics retailer Currys PC World on a total refresh of its brand and identity for the past 18 months, creating a "bright and optimistic" new visual identity. Aside from this, though, the new designs look to align the brand in terms of its visual assets, too. FutureBrand created an online 'Brand Hub' to host all brand principles, assets and guidance in one place.
BP&O
AUGUST 6, 2020
Oji is a sushi brand of firsts. This is a significant move forward and marks the brand out from well-established competitors. The post Oji by Seachange appeared first on BP&O - Branding, Packaging and Opinion. Text by Richard Baird.
Just Creative
SEPTEMBER 8, 2020
As likes, shares, comments and overall interactions become more valuable every day, social media has become a must for any brand seeking a robust online presence. But video content seems to challenge everything we understand about social brand promotion. Apply Video Branding Techniques.
Designer Daily
OCTOBER 2, 2019
Based on this illustration, a typeface was created to reinforce the look-and-feel of the visuals and unify communications of the brand. This work was done by Johnson Banks , a branding agency based in the UK. Blog Inspiration Branding Graphic design Logo designMany of Designer Daily’s readers probably already know of Duolingo, an app that most of us install to try to learn a new language and give up after two weeks (in the best cases).
Creative Boom
SEPTEMBER 18, 2020
Joe is a Michigan-based farmstead brewery that's doing it all, and needed branding that was similarly multifunctional. You've heard of farm-to-table, but how about grain-to-glass? River St.
Creative Boom
SEPTEMBER 11, 2020
And Lancaster based design studio Two Stories have delivered some lovely looking branding and web design to help them get up and running. The brand and website are centred around those exact values. Few sectors of the economy have been affected more by the pandemic than events.
Just Creative
MAY 28, 2020
The most successful businesses all have strong brands. Companies like Google and Coca-Cola have such strong brand recognition that their names have become synonymous with their industries. This high profile brand recognition didn’t happen by chance. These companies have carefully cultivated their brand and used brand mapping to position the company and their products strategically. There are no shortcuts to building a strong brand.
Just Creative
JULY 28, 2020
It’s already difficult for a health and wellness brand to stand out in any way – and it’s not going to get any easier. You’ll need to do a great job branding your business , your product and your services in order to attract consumers’ attention and survive. Branding Guest Articles
Creative Boom
SEPTEMBER 21, 2020
As illustrators, it's not every day that you get the chance to create the packaging for a gorgeous new tea brand, which is why Noa Maller was excited to share her latest project for Secret Garden.
Just Creative
AUGUST 3, 2020
Sunny Bonnell and Ashleigh Hansberger of Motto , a strategic branding agency in NYC, reveal what it takes to work with “rare breeds” – the leaders, rebels & entrepreneurs who do things differently. Learn Brand Strategy. We don’t mess around on JUST Branding.
Just Creative
JANUARY 20, 2020
Building a brand, like building anything else, requires more than just stacking one brick on top of another. Similarly, to build a brand that withstands fluctuations in the market, you need a solid foundation and carefully crafted branding strategies. How to Build a Brand: 7 Steps to Follow. Who you are and what you offer is a big part of building a brand identity. You should also do in-depth branding research: Your competitor’s logos and color palettes.
Creative Boom
SEPTEMBER 10, 2020
Branding agency Boundless has helped Beefeater launch into the RTD (ready-to-drink) market, with new products London Dry Gin & Tonic and Pink Strawberry Gin & Tonic.
Just Creative
JANUARY 23, 2020
Do you simply have a logo or do you have a strategic brand that your customers can really connect with? I’ve taken the liberty to show you what a “typical” brand value ladder may look like. A simple identification device for your brand. Here is the identity, the fonts, colors, etc that make up the brand in a cohesive & consistent way. Up a step… BRANDING. Up a step… STRATEGIC BRANDING. Want to learn brand strategy? Branding
BP&O
SEPTEMBER 21, 2020
Text by Richard Baird EDIYA is a well-established South Korean coffee brand, with franchised stores and array of drinks and branded products. It has the largest number of stores, exceeding that of Starbucks and any other international brands, opening its 3000th store at the end of 2019.
Creative Boom
OCTOBER 13, 2020
London studio Archetype—Brands has developed a new brand identity for data integrity firm, Precisely , which begins with the foundations of its business – the 1s and 0s of data.
Creative Boom
SEPTEMBER 16, 2020
The last eight years have seen him working on award-winning campaigns across advertising, branding, packaging and editorial as a commercial Illustrator. Based in Brighton, UK, Michael Arnold started off in a small town as a self-taught illustrator.
Just Creative
SEPTEMBER 28, 2020
Get to know the super sleek brand educator that is Tobias Dahlberg all the way from Helsinki, Finland. Tobias discusses brand theories such as “becoming the only choice”, “radical differentiation” and how he gets people on board when making “brand choices”. Learn Brand Strategy.
Creative Boom
JULY 28, 2020
The new packaging for Caravelle features a vibrant and flexible design system by Hey that will allow the brand to expand its product range in future. We all know that craft beer isn't just a delicious weekend treat; the packaging is also something of an obsession for us creatives.
Creative Boom
AUGUST 25, 2020
When we think of Rolls-Royce , the word "luxury" immediately springs to mind; a brand often reserved for the very rich (and perhaps famous), not something meant for anyone below the age of 60. It was essential for us to ensure that the brand's new identity reflected this shift.
Just Creative
JUNE 29, 2020
Your brand is your company’s most valuable asset. Brand identity includes visual elements such as your logo, slogan and color scheme. In other words, your brand is your business’s reputation. As a marketer, one of your most important jobs is to improve prospective customers’ awareness of your brand. According to Venngage, 89% of marketers ranked improving brand awareness as their top goal for 2020. What is Brand Recognition? Branded Keywords.
Graphic Design USA
JULY 10, 2020
Elle Morris, CEO of Snapdragon, a women-owned, minority-owned brand design consultancy, says design and designers must lead in the fight against systemic racism. Enlightened branding can help.
Just Creative
DECEMBER 18, 2019
Because consumers make purchasing decisions based on their emotions (feelings and experiences) rather than information (brand attributes, product features). If you take time and careful consideration to craft your brand story, it can work wonders for your business. Here’s why: You will attract more customers who are the ‘right fit’ for your brand. You will keep more customers because they will feel a much deeper connection and a shared identity with your brand.
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