Should You Use YouTube Pre-Roll Advertising?

Just Creative

In the evolving world of digital marketing, video advertising is the trend for 2020. I’m hear to tell you whether businesses should shift budgets to YouTube pre-roll advertising. Like many types of advertising, pre-roll ads are interruptive. For most companies, creating the video poses the biggest hurdle for pre-roll advertising. You’ll want to create several videos with the purpose of pre-roll advertising in mind.

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3 Advertising

Communication Arts

Clients in Albuquerque and beyond trust this small, hardworking, design-centric ad agency that punches above its weight. Article

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Has game advertising gone soft?

Creative Review

With new Sony and Microsoft ad campaigns out, CR explores whether game advertising has lost its edge, and what the future holds for console makers operating in a more complicated market than ever before. The post Has game advertising gone soft?

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The ‘Oddly Satisfying’ Trend Arrived in Advertising

Trendland

With all the “Oddly Satisfying” and ASMR trends going around, we were sure, it wouldn’t take too long for the advertising world to embrace it. 3D / CGI ADVERTISING 3D Animated Animation asmr cgi Oddly Satisfying Serial Cut trend VIDEOAnd one of the first one to do so, is the Madrid-based creative studio Serial Cut producing a beautiful 3D video series of twelve visuals mixing textures, sounds and soft colors.

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How design and advertising is helping New York rebuild

Creative Review

The post How design and advertising is helping New York rebuild appeared first on Creative Review Charles Fulford, ECD at teledentistry brand Candid, has created a campaign to encourage New Yorkers to keep smiling.

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Vibrant paintings inspired by advertising and cartoons from The New Yorker in the 1950s

Creative Boom

In his latest series of large-scale paintings, American artist David Salle combines images sourced from vintage advertising with black and white cartoons from copies of The New Yorker from the 1950s. Called Self-ironing Pants and Other Paintings, the works are also inspired by pop art, surrealism and abstract expressionism and include objects in vibrant colours culled from marketing imagery, such as cars, cigarettes, microwave dinners and tissues.

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New Advertising Talent Features Innovation and Culture

Graphis

Advertising Latest Entries Schools Miller New Talent Annual New Talent Annual 2021 Niklas Waghmare Roya Dosani Sam Luo Seine Kongruangkit Volkswagen Yamen Emad

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Advertising About People

Communication Arts

Michael Coyne asks how purpose-led advertising can achieve better engagement and results. Article

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Trends of 2019: Advertising

Creative Review

The year in advertising kicked off with some hand-wringing around brand purpose, as Gillette got out of the traps early with an advertising storm, when it released its Best A Man Can Be ad , which addressed the idea of toxic masculine behaviour. Marketing and advertising will only get you so far,” Wieden + Kennedy London ECD Iain Tait told CR. Maybe there are more creatives around who fundamentally don’t believe in advertising. Just get on and advertise, it’s fine.”.

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The closed loop: advertising titan Trevor Robinson on shaking up a homogenous industry

Its Nice That

“A lot has changed in advertising since I started my career but one thing still holds true; to get a foot in the door, it’s still about who you know.”.

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60 Years of Advertising

Communication Arts

A sampling of work and commentary by some of the creative directors and ad agencies who have been featured in Communication Arts. Article

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2020 Design & Advertising Competitions Now Open!

Communication Arts

Advertising competitions are officially accepting entries. Help us honor the power of creativity to inform and inspire. Our 2020 Design and. Submit your best work before. Friday, May 1st, for the chance to be published in Communication Arts magazine! Message

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What Halloween and Dia De Los Muertos can teach us about advertising and marketing

Purple Rose Graphics

This is why I really want to look at them from an advertising and marketing lens. Advertising-wise, Halloween has two main audiences, people who like horror and enjoy the adrenaline rush of fear and families who want to enjoy the community aspect of trick or treating. AdvertisingDid you know that Halloween is but one of the holidays celebrated at the end of October?

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Why advertising needs to stop the shaming

Creative Review

Most advertising makes us unhappy: it’s designed to set unrealistic standards that make us feel ashamed of how we look and live, in order to sell products. The post Why advertising needs to stop the shaming appeared first on Creative Review But change is coming, says We Are Pi's Mark Lester.

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17 Advertising Design Examples & Why They Work

Shillington

We’re surrounded by advertisements literally everywhere we go. There is one key component of good advertising that every company should abide by: don’t f ing lie. Whether you are crafting a user experience that ensures that users feel fully informed as they progress through the system, or designing an ad for diapers that assures new parents that the materials are safe and sustainably harvested, inspiring trust is key to good advertising design.

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Advertising to Save Us

Communication Arts

Chris Daniels traces the evolution and enduring importance of public service announcements. Article

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How to Advertise on Facebook Marketplace: Beginner’s Guides

Fotor

In today’s post, I’m going to show you how to advertise on Facebook Marketplace. Facebook, one of the top social networking sites, is definitely the biggest platform you can get if you seek to boost engagement using the advertisement. At its most simple level, Facebook — like other social media tools — allows individuals to […]. Inspiration

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New exhibition celebrates advertising’s rich heritage

Creative Review

1930 poster for the Morris-Oxford Six Over 200 years of visual heritage is brought together in the show, which serves as a reminder of just how far advertising’s come. Some of the oldest examples date back to the mid-18th century, and come in the form of trade cards – which let stores and tradesmen advertise their wares. Aside from realising that advertisers have been relying on the same tricks for literally hundreds of years, are there lessons to be learned here?

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Swedish Artist Simon Stålenhag Creates A Series Of Art Works For The New H&M Advertising Campaign

Design You Trust

One of my favourite digital artists, Simon Stålenhag (previously) has created a visual part for the new advertising campaign of the Swedish clothing brand H&M. Inspirations advertising future h&m post-apocalypse retroIn his impressive retro-futuristic manner, Simon plays with the grim subjects of the dark post-apocalyptic world. More: Simon Stålenhag. Source.

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Advertising Annual 2020 Gold Winning Work by Disrupt Idea Co., Curious Productions, and Adidas!

Graphis

For the Graphis Advertising Annual 2020, U.S Designed by Kris Ender, the posters are promotional advertisements for the LAmicroLux, an event where watch enthusiasts gather to […]. Advertising Design Poster Winners Adidas Advertising Annual 2020 Advertising Annual 2021 Curious Productions Dan Humphreys Designer Disrupt Idea Co. agency Disrupt Idea Co. won Gold for their entry “LAmicroLUX Event Posters” (above, left).

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The Good, The Bad and The Ugly in Advertising Music

Creative Review

The influence of Ennio Morrocone, who died last week aged 91, extended beyond movies into advertising. The post The Good, The Bad and The Ugly in Advertising Music appeared first on Creative Review. Here, MassiveMusic's Paul Reynolds examines the lessons the ad industry can learn from the legendary composer. Music

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Innocean USA and TYW Submit New Ads to the Advertising 2021, Now Extended to August 4th!

Graphis

Innocean USA enters their fun comic book style ad to the Advertising 2021 competition. Advertising Design Latest Entries Advertising Annual 2021 Art Director INNOCEAN USA TYW USA Yiwen TuThis was a collaboration between Marvel and Hyundai for the Hyundai Kona Iron Man Edition.

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A New 5-Hour Advertisement Records a Single-Shot Walkthrough of Russia’s Hermitage Museum

Colossal

As travel slows due to the global coronavirus pandemic, a new advertisement released by Apple provides an expansive view of one of St. Art History advertising art history iPhone museums Russia videoPetersburg’s most-visited institutions that’s accessible without having to venture into crowded spaces. Clocking 5 hours, 19 minutes, and 28 seconds, the single-shot video spans the Hermitage Museum in the nation’s cultural center.

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Witty ‘Coronavirus Tourism’ Posters Advertise the Thrilling Adventures of Staying Home

Colossal

Illustration advertising COVID-19 posters and prints tourismAll images © Jennifer Baer. Global travel may have stopped almost entirely, but the “Coronavirus Tourism Bureau” is ramping up its latest campaign. The creator of this fictional entity, California-based graphic designer Jennifer Baer , illustrated a set of coronavirus-themed posters promoting the most luxurious of staycation activities in an effort to support social distancing practices.

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Advertising Gold-Winning Ads: Tim Ryan and The Gate Worldwide Grab Attention

Graphis

’ Pop Poster”(above) winning Gold in the Advertising Annual 2017. Advertising Design Winners Advertising Annual 2017 Advertising Annual 2019 Advertising Annual 2021 Gold Gold winners The Gate Worldwide Tim Ryan Tim Ryan/Creative Inc. Tim Ryan cleaned up with this Mercedes Benz detailing car service poster, “Mercedes ‘Wasch Mich!’ The image features a dirty car that is in desperate need of a wash.

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How to Advertise on Facebook Marketplace: The Ultimate Beginner’s Guides

Fotor

In today’s post, I’m going to show you how to advertise on Facebook Marketplace. Facebook, one of the top social networking sites, is definitely the biggest platform you can get if you seek to boost engagement using the advertisement. At its most simple level, Facebook — like other social media tools — allows individuals to […]. Inspiration

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Shine United and FBC Design Strike Gold With Advertising Posters, and New Video Entry from Brand Directors.

Graphis

Shine United and FBC Design are two agencies that came out on top, winning Gold, in the Advertising Annual 2020. Advertising Design Latest Entries Winners Advertising Annual 2019 Advertising Annual 2020 Advertising Annual 2021 Brand Directors FBC Design Gold Gold Award Gold Winner New entry Shine United South Korea USAShine United won with their ad, “Peace of Mind.” ” (above, left) This was made for O.F.

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Can advertising win back our trust?

Creative Review

As trust in the industry plummets to an all-time low, we ask if there’s a way to repair our fractious relationship with advertising. The post Can advertising win back our trust? Who are you more likely to believe, an ad agency or a used car salesman? appeared first on Creative Review. Truth and Lies

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Reviewed: New Logo, Advertising, and Packaging for Iron City Beer by Top Hat

Under Consideration / Brand

With a long rollout that started in 2018, Iron City Beer has been updating its advertising and packaging, designed by Millvale, PA-based Top Hat , over the last two years. Out of home advertising. I usually don't comment on the advertising elements of most projects because it's not my thing but these are so good. “I ’ron, You ’ron, We all ’ron for Iron City”.

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U.S Art Directors Robert Talarczyk and Silver Cuellar Impress with their Gold-Winning Advertisements!

Graphis

The Graphis Advertising Annual 2020 has awarded some of the top ads from industry professionals around the world. ” This image served as an advertisement for Darkhorse […]. Advertising Design Winners Advertising Annual 2019 Advertising Annual 2020 Advertising Annual 2021 Art Director Darkhorse Design Gold Gold winners Robert Talarczyk Silver Cuellar Silver Cuellar III USA

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Frank Anselmo, Featured in Graphis Journal #366, is an Unconventional Advertising Creative Genius

Graphis

Advertising Design Graphis Journal Graphis Masters Journal Schools Frank Anselmo Journal Issue #366 School of Visual Arts

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Patagonia and Others Join Advertising Boycott Of Facebook

The Die Line

A campaign aimed at impacting Facebook’s advertising revenue organized by civil rights groups calls for boycotts of the social media platform until it makes substantive changes as to how it handles hate speech and disinformation

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CA’s 60th Advertising Annual Now Available

Communication Arts

Communication Arts is proud to announce the release of our 60th Advertising Annual! With columns, feature profiles and the winners of our 2019 Advertising competition, the issue is available in print and on our online store. Message

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Something Unique: The Superb Humorous, Creative And Advertising Photo Works Of Frank Uyttenhove

Design You Trust

Photography advertising creative humorFrank Uyttenhove is an exceptionally talented photographer and film director. He has an extensive career, which has seen many interesting projects and many awards. The main theme in Frank’s varied work is the continuous presence of subtle emotion, and he has truly mastered this technique. His ability to give people direction, his amazing photo manipulation skills and his attention to detail. Source.

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Design Director John Fairley, Featured in Graphis Journal #367, Bridges Advertising and Creative Design

Graphis

Advertising Design Graphis Journal Curious Productions Ford Graphis Journal 367 John Fairley Jotter London London Subaru UK

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PPK, USA and FBC Design Strike Gold With Advertising Posters, and New Video Entry from Brand Directors.

Graphis

FBC Design and PPK, USA are two agencies that came out on top, winning Gold, in the Advertising Annual 2020. Advertising Design Latest Entries Winners Advertising Annual 2019 Advertising Annual 2020 Advertising Annual 2021 Brand Directors FBC Design Gold Gold Award Gold Winner New entry PPK USA South Korea USAFBC Design recreated the recognizable poster for the popular musical ‘Rent’ with the new cast of Fox’s live TV musical event.

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Channel 4’s Diversity in Advertising Award returns, offering £1m of airtime

Its Nice That

Following focuses on mental health, disability and gender representation, this year’s award will focus on the “lack of authenticity in TV advertising of people from BAME communities”.

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Advertising 2021 Submissions Close Tomorrow! Check Out These Ads From PPK, USA and Innocean!

Graphis

Advertising Latest Entries Poster Advertising Annual 2021 Animals/Wildlife Cars Hyundai INNOCEAN USA New Entries PPK USAPPK, USA is taking on animal rights with their client Big Cat Rescue.

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Advertising Annual 2021: Arsonal and Fox Entertainment Create New TV Series Posters, and Launch Agency Promotes New Volvo!

Graphis

Advertising Design Latest Entries Poster ad agency Advertising Annual 2021 ARSONAL Fox Entertainment Launch Agency New EntriesMystery sets the tone for this entry from multi-Platinum winner, Arsonal.

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What advertising is still getting wrong about women

Creative Review

The post What advertising is still getting wrong about women appeared first on Creative Review The ad industry has come a long way in its representation of women, but there’s still work to do around the stories it tells, and the people it hires to tell them.

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