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Strong Branding: 4 Key Elements of a Good Brand Identity

Designer Daily

What makes a good brand? The secret to branding really might lie in the fact that it is all of these together. All of these rolled into one strategy for brand excellence. So, how do you go about designing a brand identity? So, how do you go about designing a brand identity? Spend Time Molding Your Brand.

Brand 336
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Fonts for Luxury Brands: part two

I Love Typography

Read the book, Typographic Firsts In part one , we took a look at three typefaces recommend for fashion or luxury brands. Of course, your final decision about font choice will depend on a variey factors, such as the brand's personality, its target audience, and the kind of message it wants to convey.

Fonts 304

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Without crafts radical identity for coffee brand that puts people above profit

Creative Boom

Branding a community interest company involves a mind-shift when it comes to values, as Without's work with Social Impact Coffee shows. Design studio Without helped the enterprise to stand out in a saturated market of feel-good claims with a brand that champions accountability by seeing people as profit, not cost.

Brand 478
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Robot Food creates nostalgia-fuelled branding for Californian cannabis candy

Creative Boom

The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding. It strongly taps into nostalgia to enhance the brand's appeal.

Brand 472
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The Democratization of Design: Giving Creators & Marketers the Tools to Succeed

Brands must create and share impactful content to thrive, but they have less people, tighter budgets, and fewer resources to do so. Learn how to publish and market digital content with the same professionalism as organizations with million-dollar budgets.

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Rebellious, progressive and playful: Pentagram crafts a brand new look for Channel 4

Creative Boom

So it may not surprise you that the broadcaster has today unveiled a new masterbrand, bringing all its content, channel brands and streaming service together under one roof. The new branding is the work of Hudson-Powell , partners at Pentagram London , working in collaboration with Channel 4's in-house agency 4creative.

Brand 304
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The Click creates bold, geometric new branding for Norwich Castle

Creative Boom

The Click has created new branding for Norwich Castle, a medieval historical landmark originally established on the order of William the Conqueror in 1067. The Click, also based in Norwich, was brought in to create new branding that will be rolled out to coincide with next year's reopening of the refurbished Keep and new visitor spaces.

Brand 499
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Now More Than Ever: Why Communication is Essential For Your Business

Speaker: Danielle Hughes, Chief Personality Officer, More Than Words Marketing

In this presentation, you'll hear from Danielle Hughes, a copywriting and branding expert, on how you can use your personality to connect with your clients and stand out from the clutter.