The Ultimate Guide to Brand Strategy

Just Creative

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy.

Brand 216

Follow These 14 Rules to Design a Great Logo

Inspiration Feed

From McDonald’s Golden Arches to Nike’s swoosh, the world’s largest brands take good care of their logos. For many of us, the iconic logos instantly connect our minds to a product or service without the need to check its name.…

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Bespoke typography provides the branding backbone for microbrewery Diagonale

Creative Boom

At the end of last year, they asked Brand Brothers to craft a visual identity for the project. And the Paris-based design studio decided to harness the power of typography to express this young company's brand story visually.

5 Key Branding Aspects of Web Design

Just Creative

Brand authenticity is an essential factor for 86% of consumers , often determining the brand they end up working with and supporting. However, figuring out how to position your brand isn’t always easy. Branding plays a vital role in the success of your online business.

Now More Than Ever: Why Communication is Essential For Your Business

Speaker: Danielle Hughes, Chief Personality Officer, More Than Words Marketing

In this presentation, you'll hear from Danielle Hughes, a copywriting and branding expert, on how you can use your personality to connect with your clients and stand out from the clutter. On how being vulnerable and real will create stronger connections and affinity, and how knowing your brand and your audience makes messaging easier for you and more relatable for them.

What’s the difference between Brand, Branding and Brand Identity?

Just Creative

Branding, Brand, & Brand Identity all play a part in you recognizing the logo. Because of the confusion, we wanted to take a deeper dive and define what exactly is the difference between Brand, Branding & Brand Identity. So, what is a brand?

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The Best Branding Podcasts Today

Just Creative

Are you looking for the absolute best podcasts in the branding and brand strategy space? You may have already found a few ‘top branding podcasts’ lists through Google search and been disappointed that only a handful of them are truly about branding.

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Brand Voice – Everything You Need to Know

Just Creative

A key element of successful content marketing is the brand voice. A content marketing voice is a key distinguishing factor that makes branded content stand out from the competition. But let’s first understand the meaning and importance of brand voice. What is a Brand Voice?

Brand 228

10 Best Branding, Identity & Logo Design Courses on Domestika

Just Creative

If you are looking to View Course about branding and logo design, there are so many different courses, classes, videos, and tutorials available online that can make it difficult to choose the right one for you. To help, we’ve compiled the best branding and logotype courses on Domestika.

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12 Best Branding Courses to Learn Online

Just Creative

There is a sweeping ambivalence about what branding truly is and its role, especially among small businesses and startups. In other words, your brand is the collective perception of your customers and workforce toward your business. The 12 Most Popular Branding Courses Online.

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How To Run A Brand Strategy Workshop

Just Creative

Any successful business starts with an effective branding strategy. A brand strategy is a long-term plan that affects all facets of your business. But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done!

Brand 247

Pentagram's identity for gaming brand Nuverse reflects 'excitement and escapism'

Creative Boom

One of the most important aspects of the design was to make Nuverse stand out among existing games labels and for gamers to instantly understand the brand's values—"to create a sense of joy and companionship for individuals coming together through gaming," according to Pentagram.

Brand 412

Top 30 Logo & Branding Design Kits for Designers

Just Creative

Sometimes, having the right tools can help make the process of designing a logo or even a brand much easier and with this list of the top Logo & Branding Kits for designers, you can have the tools you need to produce high-quality work every time. Branding Logo Design Logo Mockup

Brand 215

Mask Appeal: Anton Burmistrov's designs give a Mexican twist to tequila brand

Creative Boom

All this globe-trotting experience was the perfect background to his latest project, creating packaging designs for a tequila brand called Rudo and Tecnico. The brand is inspired by Lucha Libre, a popular Mexican style of professional wrestling.

Brand 392

By gum, it's not plastic! Mother Design's branding for disruptive startup Nuud

Creative Boom

And Mother Design has crafted a playful brand identity for this disruptive startup. The new biodegradable gum brand aims to rid the world of the millions of tons of polymer contained in conventional, synthetic chewing gums.

Brand 360

How To Improve Your Photography Brand to Get More Clients

Just Creative

Not only that, but you also need to invest in marketing and personal branding to encourage positive engagement from potential clients. As such, professional photographers face heavy competition from amateurs who are more creative with branding and marketing.

Client 219

Best Slab Serif Fonts for Logos & Branding

Just Creative

If you own a business, two of the most important things you can do to help your business grow is to invest in a quality logo and go through a complete branding process. More Top Fonts for Branding & Logos. Best Serif Fonts for Branding & Logo Design.

Fonts 200

Island Smiles Dental Care Branding Process & Interview

Just Creative

Just Creative was interviewed on the Logo Inspirations Instagram channel, discussing the logo design & branding process for Island Smiles, a dentist in Maui, Hawaii. The tagline ‘Making Maui Smile’ complimented the brand’s mission and tied the whole brand’s ethos together.

Brand 211

5 Branding Strategies to Skyrocket Conversions

Just Creative

If you were to explain what the term ‘brand image’ means to a ten-year-old, what would you say? ’ Case in point: If we were to draw parallels, then creating a brand’s image is much like chalking out an individual’s personality.

Brand 206

Tailor Brands – A Comprehensive Review

Designer Daily

While brands are striving to make excellent products and have product quality at their core, branding is something that not everyone pays heed to. Who ensures that they are aware of your brand? This is where Tailor Brands come into play.

Brand 240

Morris: Eliminating Racial Bias in Branding

Graphic Design USA

Elle Morris, CEO of Snapdragon, a women-owned, minority-owned brand design consultancy, says design and designers must lead in the fight against systemic racism. Enlightened branding can help.

Brand 137

Hanji by Studio fnt


Hanji is a new brand of traditional Korean papers from KCDF created to, not just inspire interest in both professionals and the general public nationally and internationally, but to also serve as a symbol of the craft inherent to the paper making workshops. Text by Richard Baird.

Be inspired by these award-winning branding projects by leading designers

Creative Boom

Well, check out these branding projects, and you'll soon have a good idea. They're all winners in the third Indigo Design Award, which rewards projects that are unique in the fields of graphic design, digital, mobile, and branding. Hillside Re-branding by EME Design Studio.

[Podcast] Brand Strategy Workshops with Melinda Livsey

Just Creative

Listen in with Jacob Cass, Matt Davies & Melinda Livsey, if you want to go from being an “order taker” to brand expert. Melinda Livsey is a brand strategist and online educator based in sunny Southern California. Resources: Brand Master Secrets Course. Learn Brand Strategy.

Brand 175

Skep gets playful to help pension brand cut through

Creative Boom

To create a brand identity that could effectively resonate with this audience, the brand turned to Skep , a London based design studio founded by creative directors Chris Smyth and Josh Hailes.

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[Podcast] How to Create a FMCG Brand with Folkert van Der Heide

Just Creative

What’s it like to build brands in the food and beverage industries? In this episode we sit down with consultant Folkert van der Heide from the Netherlands who shares his story brand-building for many years in this space. Learn Brand Strategy.

Brand 189

Integrating A ‘PHD’ Strategy Across Brand Channels

Graphic Design USA

Ryan Schmidt of Landor & Fitch contends that now is the time for brand leaders to reconsider how brand experiences truly integrate the physical, human, and digital to deliver authenticity and truth.

Brand 112

How To Use Mood Boards For Brand Identity Design

Just Creative

Every web design firm will have different opinions on what they want their logo to look and feel like so there simply is no one-size-fits-all option when it comes to brand identity design. At the heart of any brand identity or logo design is the typography.

Brand 193

[Podcast] Psychology-Driven Brand Strategy with Kaye Putnam

Just Creative

In this episode we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand.

Brand 168

PC World launches new branding, created by FutureBrand

Creative Boom

FutureBrand has been working with computer and electronics retailer Currys PC World on a total refresh of its brand and identity for the past 18 months, creating a "bright and optimistic" new visual identity.

Brand 423

Brand Style Guidelines – Are you leaving money on the tablet with your brand identity work?

Just Creative

If you’re not providing brand style guidelines after designing a logo, you’re leaving money on the table, leaving the client without guidance and giving your hard work the opportunity to be mucked up. Definition and Purpose of a Brand Style Guide. Components of a Brand Style Guide.

Brand 163

[Brand Mapping Strategy Tool] How to Position Your Company in a Competitive Market

Just Creative

The most successful businesses all have strong brands. Companies like Google and Coca-Cola have such strong brand recognition that their names have become synonymous with their industries. This high profile brand recognition didn’t happen by chance. What Is Brand Positioning?

Brand 206

Top 20 Best Graffiti Fonts for Graphic Design, Branding & Logos

Just Creative

All you need to do now is sit back, grab a drink, and take a gander at our list of the Best Graffiti Fonts for Graphic design, branding and logo design. The Best Free & Premium Graffiti Fonts for Graphic Design, Branding & Logo Design.

Fonts 224

Build a Brand Like a Pro – 7 Steps to Follow

Just Creative

Building a brand, like building anything else, requires more than just stacking one brick on top of another. Similarly, to build a brand that withstands fluctuations in the market, you need a solid foundation and carefully crafted branding strategies. Outline Brand Personality.

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The Value Ladder for Designers & Brands

Just Creative

Do you simply have a logo or do you have a strategic brand that your customers can really connect with? I’ve taken the liberty to show you what a “typical” brand value ladder may look like. A simple identification device for your brand. Up a step… BRANDING. Branding

Brand 199

CLVB Studio's branding for anti-food waste initiative is bursting with rebellious energy

Creative Boom

CLVB Studio 's visual identity for the campaign was inspired by the brand's integrity, with a defiant tone that represents human restlessness. Thick and heavy typographies, bursting with character, are given a clear sense of fluidity, generating a visual and emotional contrast in the brand.

Brand 290

Center Design looks to 'completely reinvent' soft drinks with minimalist United Soda branding

Creative Boom

Center Design has created a bold, dynamic look for drinks brand United Sodas which aims to "completely reinvent soda into a high-quality, fun, better-for-you beverage with modern flavours delivered right to your door".

Brand 361

Best Script Fonts for Branding and Logo Design

Just Creative

Sometimes known as cursive fonts, a script font can add something unique to logo design or branding project. These types of fonts can be very popular choices for branding, logotypes, stationery, and poster design. Best Script Fonts for Graphic Design, Branding & Logo Design.

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15 Brand Design Trends for 2021 That Graphic Designers Need To Know

Just Creative

Many of the brand design trends of 2021 will be a consequence of the events of this year. We explore the various trends taking over the branding sphere in the coming years and how marketing designers can make the most of them. What Are the Top Brand Design Trends for 2021?

Pentagram redesigns Virgin Money as a 'playful, joyful' brand

Creative Boom

Pentagram was briefed to create a brand that didn't "feel or look like a bank", and an identity that moved away from "expected corporate, rigid bank identities." The secondary brand palette is similarly vibrant and energetic, and was designed to "respond and adapt to every brand message".

Brand 361

Seymourpowell creates new designs for iconic squash brand Ribena

Creative Boom

The work with Ribena began two years ago when Seymourpowell was tasked with helping the brand cement its position in the competitive drinks market in the future. Finally, the No Added Sugar range bears a sky blue brand mark set on a watercolour background to denote the drinks' lighter nature.

Brand 366

Duolingo Gets a New Branding that Includes a Cute Typeface

Designer Daily

Based on this illustration, a typeface was created to reinforce the look-and-feel of the visuals and unify communications of the brand. This work was done by Johnson Banks , a branding agency based in the UK. Blog Inspiration Branding Graphic design Logo designMany of Designer Daily’s readers probably already know of Duolingo, an app that most of us install to try to learn a new language and give up after two weeks (in the best cases).

Brand 204

Oji by Seachange


Oji is a sushi brand of firsts. This is a significant move forward and marks the brand out from well-established competitors. The post Oji by Seachange appeared first on BP&O - Branding, Packaging and Opinion. Text by Richard Baird.

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