Creative Boom

JUNE 25, 2024

Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language.

Brand 350

Brand Branding Agency Digital 350

Creative Boom

JULY 14, 2024

The biscuit brand's equitable assets have evolved, with a suite of sticker graphics added to the mix. This new project continues the collaboration between the brand and the studio. Sharp says that despite being so well recognised, "the brand's cohesiveness had started to suffer across multiple variant and flavour launches".

Brand 267

Brand Branding Portfolio Production 267

Creative Boom

JUNE 3, 2024

London-based design agency BrandOpus has revived Molson's heritage brand assets and brought the Masterbrand out of the shadows, reasserting its position in the Molson Coors portfolio. BrandOpus has refreshed iconic Canadian beer brand Molson's identity, taking its heritage hexagon asset and giving it a new purpose as a mosaic motif.

Brand 364

Brand Branding Portfolio Photography 364

Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. When is a rebrand, not a rebrand?

Brand 451

Brand Branding Architecture Agency 451

I Love Typography

APRIL 5, 2023

And there’s a big overlap between the kinds of fonts used in fashion (especially the high-end stuff) and those used for other luxury brands.

Fonts 364

Fonts Brand Branding Fashion 364

I Love Typography

MAY 15, 2023

Read the book, Typographic Firsts In part one , we took a look at three typefaces recommend for fashion or luxury brands. Of course, your final decision about font choice will depend on a variey factors, such as the brand's personality, its target audience, and the kind of message it wants to convey.

Fonts 363

Fonts Brand Branding Fashion 363

Inkbot Design

MAY 20, 2024

Branding Basics: 11 Keys to Building Brand Identity Indeed, you must have heard the word “branding” being mentioned quite often recently- by marketers, entrepreneurs and even social media influencers. And why should one focus on creating a powerful brand for their business, product or personal venture?

Brand 105

Brand Branding Production Marketing 105

Inkbot Design

MAY 8, 2024

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

JUNE 5, 2024

Mastering the Art of Branding Consultation So, let’s start with the basics. Branding consultation is about helping businesses develop a solid and unforgettable corporate identity. Nope, branding does way more than that. The Power of a Strong Brand Still not convinced that brand consultation is worth the investment?

Consulting 98

Consulting Brand Branding Art 98

Inkbot Design

JUNE 24, 2024

Brand Assets: The Cornerstone of Your Identity In 2024, distinguishing yourself from others is more important than ever. The solution lies within brand assets. What Are Brand Assets? Brand assets are concrete and abstract things that form your brand's identity. Colour Palette: What Sets The Mood?

Brand 98

Brand Branding Fonts Client 98

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

Marketing 96

Marketing Marketing Brand Branding 96

Inkbot Design

FEBRUARY 5, 2024

Brand Essence: The Heart and Soul of a Brand Brand essence is a foundational concept in marketing that refers to the heart, soul, and intrinsic nature or value of a brand. It encapsulates what a brand fundamentally stands for and what makes it unique. What Exactly is Brand Essence? What problem do we solve?

Brand 105

Brand Branding Arts and Crafts Marketing 105

Graphic Design Junction

MARCH 23, 2024

Logos play a central role in communicating a company’s essence, values, and ambitions within the ever-evolving realm of branding. This article delves into the world of modern and stylish brands logo , exploring their development, key characteristics, and the impact they exert on consumer perception and brand recognition.

Brand 117

Brand Branding Fonts Interior Design 117

Inkbot Design

MAY 13, 2024

Branding for Financial Services: Mastering Money's Image Banks and financial firms are mostly not known for their branding. The finance world is rapidly changing, and branding is increasingly becoming significant. The finance world is rapidly changing, and branding is increasingly becoming significant. Digital disruptors?

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

MARCH 23, 2024

Startup Branding: Crafting an Unforgettable Identity Let's start things off on a real note – your startup's brand is its calling card. ” In this ruthlessly competitive landscape, a knockout brand can spell the difference between punching above your weight class and being just another face in the crowd.

Brand 98

Brand Branding Arts and Crafts Marketing 98

Inkbot Design

MAY 24, 2024

Creative Branding Ideas: Crafting an Unforgettable Identity Have you at any time landed on a product, business, or ad campaign that instantaneously fascinated you? More often than not, this would be an encounter with intelligent branding. Building a powerful brand is not just about putting logos on things. What’s their secret?

Brand 98

Brand Branding Arts and Crafts Inspiration 98

Inkbot Design

MAY 27, 2024

The Magic of a Brand Video Marketing Strategy Have you ever seen a mind-blowingly fantastic video? What if I told you your brand can do the same thing, too? This is what a successful brand video marketing strategy is made of. Such videos shape your perception of the brand in a way that sticks with you emotionally and memorably.

Marketing 105

Marketing Marketing Brand Branding 105

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. But without proper branding, your startup risks fading into obscurity. Developing an effective brand is essential for distinguishing yourself, attracting loyal customers, and competing against established companies.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

Brand 98

Brand Branding Arts and Crafts Architecture 98

Inkbot Design

JANUARY 20, 2024

Why Internal Branding Matters Internal branding refers to promoting a brand inside an organisation to align employees with desired brand values. It is crucial to business strategy, enabling companies to provide superior and consistent brand experiences. Shared brand values facilitate better teamwork.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

MARCH 6, 2024

Business Branding Integration: Crafting a Cohesive Brand Imagine this – you're a consumer swimming through a sea of choices. You're bombarded by countless brands vying for your attention and loyalty. How do you decide which brand to trust and embrace in this competitive landscape?

Brand 102

Brand Branding Arts and Crafts Marketing 102

Canny

MAY 15, 2024

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. From the perspective of a customer, this makes it difficult to choose a brand to buy from as the different offerings can blend into one. This can lead to repeat purchases and brand advocacy.

Marketing 148

Marketing Marketing Brand Branding 148

Inkbot Design

MAY 6, 2024

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? There are plenty of ways for even cash-strapped businesses to create a fantastic brand identity connecting with their audience; all it takes is imagination and know-how.

Brand 97

Brand Branding Marketing Marketing 97

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 145

Brand Branding Marketing Marketing 145

Graphic Design Junction

MAY 26, 2024

In the competitive world of business, a brand logo designs on other words “visual identity” can significantly influence its success. Central to this visual identity is the brand logo, a powerful symbol that encapsulates a company’s essence, values, and vision. Oliviare Brand Logo Design 2. Wonka Brand Redesign 6.

Brand 94

Brand Branding Inspiration Sports 94

Inkbot Design

OCTOBER 8, 2023

Brand Positioning Strategies: Setting Your Brand Apart With consumers overwhelmed by a sea of product choices and marketing messages, a unique and meaningful brand position allows companies to stand out from the competition and capture the attention and loyalty of target customers.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

MARCH 2, 2024

Brand Pillars: Build a Strong Foundation Brand pillars are the core elements that define a brand's identity, personality, and reason for existing. They serve as the foundation for all branding efforts by encapsulating what makes a brand unique, authentic, and valuable. What makes it different from the competition?

Brand 98

Brand Branding Production Inspiration 98

Inkbot Design

APRIL 25, 2023

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

Brand 133

Brand Branding Marketing Marketing 133

Inkbot Design

MARCH 4, 2024

Corporate Brand Identity: More Than Just a Logo Think of your favourite brands – the ones you're die-hard loyal to and just keep returning for. It's their unique brand identity , that special something that makes them instantly recognisable and irresistible to customers like you. What Even Is Brand Identity?

Corporate Branding 98

Corporate Branding Brand Branding Marketing 98

Graphic Design Junction

JUNE 4, 2024

The Power of Presentation: How creative stationery mockups elevate your corporate branding! For graphic designers working on corporate branding, a logo and color palette are just the beginning. A truly cohesive brand identity extends to all touchpoints, including the seemingly small detail of business stationery.

Brand 106

Brand Branding Corporate Branding Templates 106

Inkbot Design

FEBRUARY 25, 2024

Restaurant Brand Strategy: Building a Strong Brand Building a strong brand is crucial for any restaurant's success. A restaurant's brand encompasses its name, logo, décor, menu, and overall image in customers' minds. Tailor your brand to appeal to their preferences. What will your restaurant be known for?

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

Marketing 98

Marketing Marketing Brand Branding 98

Inkbot Design

SEPTEMBER 23, 2022

How to Create an Emotional Branding Strategy & Brand Examples. Even better, you can use these tactics to effectively shape how your brand is perceived by consumers near and far. Through emotional branding, you are making your products relatable and connecting your clients with your service. What is Emotional Branding?

Brand 131

Brand Branding Arts and Crafts Production 131

Inkbot Design

MARCH 26, 2024

Healthcare Branding: Caring for Your Practice's Reputation Have you ever wondered why some medical practices attract patients like bees to honey? Nine times out of ten, it boils down to branding. A potent healthcare brand is like a magnet, drawing in those seeking top-notch care and leaving competitors in the dust.

Brand 98

Brand Branding Arts and Crafts Theme 98

Graphic Design Junction

OCTOBER 31, 2023

In the world of branding and marketing, consistency is key. A brand’s image, both visual and verbal, must remain constant across all platforms and materials to create a strong and memorable brand identity. This is where professionally designed brand guidelines templates come into play. Brand Strategy Template 2.

Templates 103

Templates Brand Branding Fonts 103

Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. This comprehensive guide explores the must-have tools for branding to help convey what your company represents and attract your ideal audience. Set visual hierarchy.

Marketing 98

Marketing Marketing Brand Branding 98