40 crucial lessons from the most famous graphic designers in history
SEPTEMBER 26, 2019
Bass was also an accomplished logo designer, having designed a plethora of timeless brand marks that have an average lifespan of about 35 years. Much of his work is still in effect to this day – just check out the Kleenex, Girl Scout or AT&T logos. Creator of the iconic I NY branding, logos for Target and JetBlue, the opening title sequence to Mad Men , and poster designs for musician Bob Dylan, Milton Glaser has transformed what it means to create a powerful, timeless design.