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Uncommon rebrands Fifa as EA Sports FC

Creative Boom

Uncommon Creative Studio has created a new look for EA Sports FC, a new digital platform replacing Fifa that reveals "a first glimpse of the interactive future of football," according to Uncommon. Forging the EA Sports FC identity directly through it and then building a prolific design system around it."

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Can sports enrich your art? These creatives say 'yes'

Creative Boom

We speak to five creatives from various disciplines to reveal the benefits of sport and its impact on our creative careers. For many creatives, sport offers a valuable outlet that doesn't just help them unwind, stay fit or get a thrill but also deeply informs their creativity. Here's what they had to say. I've never looked back.

Sports 362
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We Know Our Place: BBC Creative's new short film celebrates women in sport

Creative Boom

The BBC's BAFTA award-winning creative agency is behind a new film celebrating women in sport. The film highlights the passion, dedication and success of female athletes, from young girls finding their calling, to famous sports stars including Lucy Bronze, Kadeena Coz, and Nat Sciver.

Sports 445
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Crafting a Winning Branding Strategy for Today’s Outdoor Trend Sports

We And The Color

The fascinating world of outdoor trend sports is thriving, with enthusiasts flocking to activities like trail running, freeskiing, snowboarding, surfing, or gravel biking in pursuit of adventure, fitness, and an escape from the daily grind. Authenticity Matters : In these sports, authenticity is highly valued.

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Sports stars, stand aside: these new sneakers celebrate creatives instead

Creative Boom

It generally tends to be sports stars who get this kind of honour, and even then, only if you're at the very top of your game. Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. Ever thought you'd have a sneaker named after you?

Sports 395
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The 20 Best Sports Logos: Exploring Branding

Inkbot Design

The 20 Best Sports Logos: Exploring Branding Sports logos have come a long way since the early days of basic shapes and minimal colours. As printing technology advanced over the decades, sports logos became more intricate and thoughtful representations of teams. Busy or literal symbols with localised meanings get lost abroad.

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Designing the Beautiful Game: Design Museum to explore the world's most popular sport

Creative Boom

So to celebrate the funny old game and get you excited for the main event, the Design Museum is opening a special exhibition that looks back at the world's most popular sport: football. It is the design story behind the world's most popular sport.". It's not long until the 2022 World Cup kicks off in Qatar.

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