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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK. Despite its accessible and social nature, padel has not yet taken off in the UK as it has with its European racquet-sport counterparts.

Sports 455
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Uncommon rebrands Fifa as EA Sports FC

Creative Boom

Uncommon Creative Studio has created a new look for EA Sports FC, a new digital platform replacing Fifa that reveals "a first glimpse of the interactive future of football," according to Uncommon. Forging the EA Sports FC identity directly through it and then building a prolific design system around it."

Sports 388
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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. This involved examining what separates ESN from other sports nutrition brands.

Sports 392
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We Know Our Place: BBC Creative's new short film celebrates women in sport

Creative Boom

The BBC's BAFTA award-winning creative agency is behind a new film celebrating women in sport. The film highlights the passion, dedication and success of female athletes, from young girls finding their calling, to famous sports stars including Lucy Bronze, Kadeena Coz, and Nat Sciver.

Sports 439
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Game Over at Sports Illustrated

Joe McNally

The epitome of sports photography – split-second photographs of the thrilling finishes of Olympic swimmers touching the wall for gold. Such was the sway and swagger of Sports Illustrated, an enormously successful and powerful pinnacle of sports journalism. 01 of a second. A potent mix of words and pictures.

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Sports stars, stand aside: these new sneakers celebrate creatives instead

Creative Boom

It generally tends to be sports stars who get this kind of honour, and even then, only if you're at the very top of your game. Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. Ever thought you'd have a sneaker named after you?

Sports 392
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Crafting a Winning Branding Strategy for Today’s Outdoor Trend Sports

We And The Color

The fascinating world of outdoor trend sports is thriving, with enthusiasts flocking to activities like trail running, freeskiing, snowboarding, surfing, or gravel biking in pursuit of adventure, fitness, and an escape from the daily grind. Authenticity Matters : In these sports, authenticity is highly valued.

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