JKR reinvents Stella Artois for a new generation with fresh branding and photography
Creative Boom
MARCH 30, 2023
Concept and photography To venture away from formal dining and engage with a youthful and spontaneous audience, the team at JKR created the idea of 'moments of beauty around the table', where high fashion is worn to late-night pizzerias, glamorous impromptu parties happen on rusting stairwells, and friends share seafood platters over cans of beer.
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