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With a bespoke typographic system inspired by overtones and Alpine landscapes, the new identity for Klangwelt Toggenburg balances precision and poetry, transforming a niche cultural site into an international destination. What does sound look like? Its a question that guided Studio Marcus Kraft through three years of work for Klangwelt Toggenburg, an institution nestled in the Swiss Alps that weaves together music, nature, and tradition.
Image licensed via Adobe Stock From embracing uncertainty to building genuine connections, industry veterans share essential wisdom for graduates entering the workplace. For many creatives, there are few times in life that are more thrilling and filled with possibilities than the summer you graduate. At the same time, there's usually a fair bit of anxiety, and in 2025, there are good reasons for that.
Richard O'Donoghue - stock.adobe.com The recent cyber attack on M&S has prompted some profound soul-searching about brands' vulnerability in a dangerous digital space. We canvassed industry leaders about what lessons can be learned. In 2025, no brand, regardless of its heritage or customer loyalty, is immune to cyber threats. This April, we saw a very public example of that when Marks & Spencerone of Britain's most beloved high street retailersfell victim to a series of cyberattacks.
With humour, honesty and a few disaster stories, Baxter & Bailey's OFFF talk celebrated the messy side of creativity and why embracing mistakes might be the best design tool of all. Baxter & Bailey could've taken the safe route for their Friday evening talk at OFFF. They could've showcased slick work for the Royal Parks, the Royal Mail, or the London Soundtrack Festival.
It's official: Jaguar has dropped its advertising agency, Accenture Song, following huge criticism of its 2024 rebrand. So what went wrong, and what lessons can be learned? In November last year, Jaguar Land Rover (JLR) unveiled a radical rebranding exercise. The iconic British car brand, known for its sleek designs, racing heritage and unmistakable growler emblem featuring its big cat mascot, made a dramatic pivot that both alienated its existing customer base and failed to resonate with new au
Image licensed via Adobe Stock Whether you're a pro designer or an entrepreneur without design skills, Adobe Express can revolutionise your content creation. Designer/founder Aseil Amgheib and 'small biz babe' Angel White explain why it's an essential tool in their workflow. It doesn't matter where you go, or who you talk to, in the creative industries right now.
As part of our Leadership theme, we sat down with Linda Morey-Burrows, founder of MoreySmith and StudioMorey, to talk about staying the course, leading through complexity, and navigating decades of bias with clarity and conviction. With over three decades at the helm of MoreySmith and now StudioMorey, Linda Morey-Burrows has built a reputation as one of the UK's most respected design leaders, known for her clarity of vision, exacting standards, and deep creative insight.
Photo by: Diane Picchiottino At a time when so many experiences feel interchangeable, Gareth Collins, UK CEO of creative and experience agency Luckybeard, explains why the brands that will stand out are the ones bold enough to add something back in. Danish social-eating restaurants have discovered that by embracing a little bit of awkwardness, they walk away with positive experiences.
Need a fresh burst of typographic inspiration? Our latest monthly roundup of new and revived fonts is a must-read. Ever feel like you're drowning in a visual sea of AI slop? Fortunately, the world of type design seems to be sticking fast to the twin values of innovation and craftsmanship. And if you ever needed proof of that, just check out this month's selection of new typeface releases.
To mark the launch of a new direct route from Nashville to Dublin, Uncommon Creative Studio has teamed up with Aer Lingus to roll out a playful, culture-led campaign that transforms a familiar Irish phrase into a real-world airport journey. We've all done it, or at least thought about doing it: slipping out of a party quietly, dodging the long-winded goodbyes, maybe leaving a coat behind in the process.
Photo credit: Fiona Finchett. We meet the Manchester muralist, who is on a mission to bring people together, start conversations, and make a difference in the community through graffiti. "What's great about murals is they're large-scale and often outdoors," says Oskar Walin AKA Oskar With a K. "People stumble upon them, which creates a unique opportunity to communicate with the public that most artists don't get.
Taking place this May in Lancaster, the second edition of Northern Design Festival brings together studios, strategists and storytellers to tackle the creative industry's hidden barriers, one honest conversation at a time. Northern Design Festival (NDF) has revealed the full line-up for its 2025 edition, returning to Lancaster from 1517 May with a programme that puts transparency in process, practice, and personal experience, firmly in the spotlight.
Focusing on the theme of Visibility & Representation theme, we spoke with Emily Jeffrey-Barrett, founder and creative director at Among Equals, about the subtle dynamics that silence women, the power of community, and why real disruption starts with who gets to lead. Emily Jeffrey-Barrett is no stranger to being talked over, underestimated, or labelled "too much" for asking a fair question.
In partnership with The Hygiene Bank, Saatchi & Saatchi has launched a campaign that's as surreal as it is serious. 'The Edible Soap' is a provocative new symbol of hygiene poverty in the UK, highlighting the absurd daily choices millions are forced to make between eating and staying clean. When was the last time you had to choose between buying a bar of soap or your next meal?
From potatoes in crisis to fragmented memory installations, Nastia's work blends humour, honesty and high-octane visuals to invite audiences into her weird and wonderful world. Dutch illustrator Nastia Cistakova isn't interested in playing it safe, and that much is obvious from her work. It's loud and chaotic, full of chunky characters, handwritten text, and neon pinks that practically scream off the page.
We share some key insights from Frontify's recent webinar, A Different Type of Branding, and details of how you can register for the next one. In the design world of 2025, typography is becoming increasingly important. In a world of endless screens and limited attention, type needs to work harder than ever as a sophisticated storytellera strategic tool that breathes life into brand identities and evokes more than words.
An iconic Gothic church in Bath has been sensitively transformed into a coworking space for creatives, blending historic character with contemporary design. A striking new chapter has begun for Bath's Trinity Church, which has been brought to life as a creative coworking space. Once the beating heart of the city's Afro-Caribbean community, the church had been left derelict since its closure in 2011.
Image licensed via Adobe Stock As creatives, we all know boundaries matter. But enforcing them is a different story. Here's how to go about it. As creatives, our time and mental energy are our most precious resources. So why do we so often let others plunder them mercilessly? In truth, it's because we're people-pleasers. And that in itself, of course, is a good thing.
All photographs by Emile Mbunzama While the hipster crowd obsesses over pickleball, Pim-Pam's latest exhibition celebrates the cultural significance and community roots of table tennis. Lately, it seems everyone's talking about pickleball , the fast-growing paddle sport that blends elements of tennis, badminton and ping-pong. But we still have a soft spot for table tennis, and so it appears do Glasgow creative studio Pim-Pam.
Molly McCammon They're a good earner and can enhance your creativity. We talked to five illustrators and designers who take on private commissions about the pros, the cons, and what it does for their careers. When it seems as though the economy needs a psychiatrist, and AI is making life even more precarious for creatives, one way of bolstering your income is by taking private commissions.
Blodeuwedd of the Mabinogion. All the drama, ferocity, beauty, and nuance of UK folklore come to life in Myths and Legends, a new set of commemorative stamps issued by the Royal Mail, featuring artwork by London-based illustrator Adam Simpson. Next time you send a letter in Britain, why not have it spirited to the recipient by one of the fascinating heroes, monsters or spirits of British and Irish folklore?
To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. Starbucks is reintroducing its much-loved Refreshers drink to Chinese consumers with a major glow-up, including an innovative bottle design and bold graphic identity crafted by global design agency Marks.
Inspired by comic books, horror and Victorian etching, Ben Duchene's intensively hand-rendered imagery reveals his passion for myth, magic and macabre visual storytelling. Just a few short years ago, the creative world was abuzz with talk of craft and authenticity. Today, all the positivity we had about honing creative expression and human connection seems to live in the shadow of artificial intelligence.
Feeling overwhelmed by the challenges of creating content? You're not alone. But the latest tools and platforms can make everything a lot easier. It's never been easier or more affordable to make standout content. In practice, though, bringing your fabulous idea to life can feel like walking across a minefield. "How do I record this?" you wonder. "How do I edit it?
Work by Max Bloom Looking to level up your creativity without putting your career on hold? Falmouth's online MAs offer a world-class creative education that can fit around your existing career and commitments. We chat with staff and alumni to find out how it all works in practice. Let's face it, the creative industry is a bit of a whirlwind at the moment.
With an animated cheese-rolling extravaganza, Mini Cheddars leans deeper into British humour, national cheese obsession, and digital playfulness in the latest iteration of its Cheddar Town platform. Mini Cheddars is back with another delightfully daft campaign, and this time, it's careening down a hill. Building on the success of its Cheddar Town platform, the baked snack brand has teamed up with TBWALondon for a new campaign that continues to celebrate Britain's long-standing obsession with che
Image licensed via Adobe Stock In Her Own Words is an ongoing Q&A series spotlighting honest conversations with women working across the creative industries. In this edition, part of our Work-Life Balance & Boundaries theme, we speak with Helen Holden, founder of creative practice MakeCreate. When Helen Holden launched her creative practice MakeCreate nearly a decade ago, she hit the ground running working seven days a week, raising two young children, and saying yes to every opportunit
With dry corporate clichs left at the door, the banking giant's latest work champions cinematic storytelling, relatable humour and a very familiar voiceover to attract talent beyond finance. If you've ever woken up on a Monday morning questioning your life choices, you're not alone. In fact, Lloyds Bank is betting on that shared dread in its new recruitment campaign, developed by creative agency EveryFriday, putting a humorous twist on the traditional 95 narrative.
A farm-first approach, real-world textures, and playful illustrations bring an authentic, handcrafted charm to the Bath-based brewery's new look. Somer Valley Brewing isn't your typical craft brewery. Nestled in the Somerset countryside, it's part of Somer Valley Farms, an ambitious, sustainability-led venture that brings traditional farming methods to the forefront.
A Woman In A Dark Swimsuit Is Standing In The Water With Arms Raised, Splashing Water Around by Steven Schultz Discover how Stills' exclusive 2025 trend report is empowering designers to create authentic, impactful work in an era of visual saturation. In an era where visual content is increasingly paramount, staying ahead of photography trends has never been more crucial for designers.
Image licensed via Adobe Stock As creatives abandon X, Facebook and Instagram, LinkedIn seems to be standing strong. But is it really the right platform for creative networking? We take the temperature of the community. At a time when platforms are rising and falling with alarming regularity, LinkedIn stands as something of an anomaly: a professional networking site that's maintained its relevance for nearly two decades.
Studio Up North brings inclusive yet impactful branding to a global initiative empowering everyday athletes to "go the distance" for a meaningful cause. A global collective of marketers, creatives, and volunteers has unveiled the launch identity for Challenge for Change, a new fundraising initiative that's turning everyday movement into powerful impact.
Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. A few years ago, the question was: should your brand identity include motion? In 2025, though, that's losing its relevance; the idea that static identities aren't enough is widely accepted. So nowadays, the question is more like: how is motion interwoven into the heart of your brand?
In an era of overwhelming visual content, a new report from the artist-owned cooperative Stocksy offers a roadmap to authentic curation and meaningful differentiation. Recently, are you getting the feeling that everything is starting to look quite samey? Us too and it seems we're not alone. The creative landscape has never been more saturatedor more homogenous.
Merjin Hos Get a burst of visual inspiration from our selection of top illustration talent drawn from global representation agency Agent Pekka. One of the great things about illustration is that there's always a ton of raw talent coming up, with new and imaginative styles by which to be inspired. At the same time, of course, there are also many experienced illustrators who somehow manage to stay off your radar.
Credit: Estudio Gagarin Whether she's working with The New York Times, teaching workshops on creative voice, or crafting guides for cinnamon farmers, Roco Ego's career is a celebration of curiosity, culture, and the endless power of images to connect us all. Roco Ego's work is instantly recognisable vibrant colours, charming compositions and a warmth that radiates from every project she touches.
With a new coach, a fresh campaign, and a new creative direction led by Someoddpilot, Chicago Fire FC is ready to reignite the city's passion for soccer. Chicago Fire FC is kicking off the 2025 MLS season with a major reset, both on and off the pitch. Alongside hiring former USMNT manager Gregg Berhalter and unveiling a state-of-the-art training facility, the club has launched a dynamic new brand campaign, Fire Up, in partnership with the newly appointed agency of record Someoddpilot.
I Like Pints Tee by Proper Good As the weather warms up, it's the perfect time to refresh your wardrobe with creative and unique T-shirts that showcase your personality and style. Here's a curated selection of standout T-shirts we've spotted recently, all bursting with colour and beautifully illustrated. T-shirts shouldn't just keep you warm. At best, they can be a canvas for creativity, self-expression and individuality.
By combining strategic brand-building with ambitious creative execution, SIDE ST and A LINE are showcasing how agencies with distinct expertise can work together to create compelling and strategically sound identities. In the world of branding and design, collaboration is often the key to unlocking transformative creative work. But what happens when two agencies, each with its own unique expertise, collaborate on a single project?
Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand's evolution in Vietnam's contemporary creative scene. In the bustling streets of Hanoi, where tradition intertwines with rapid modernisation, TiredCity has emerged as a beacon for contemporary Vietnamese art since its establishment in 2016.
The airlines first rebrand in 40 years signals its evolution into a top-tier global carrier. Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airlines transformation from a national carrier to a premium global airline.
A new exhibition at GRAGRA Gallery & Letterpress Studio spotlights the legendary printer's work alongside pieces from emerging designers he has mentored. Alan Kitching, one of the most celebrated letterpress printers of our time, is bringing his work to Madrid for a new exhibition that explores heritage, craftsmanship, and the evolving role of print in a digital world.
Managing director Nadia Romanis and executive creative director Muriel Schildknecht reflect on the studios evolution, its commitment to collaboration, and why creative diversity keeps them at the forefront of brand storytelling in Asia and beyond. Lonsdale Asia wasnt always the creative powerhouse it is today. Originally founded in 2010 as Why? Brand Design, the studio was established by an ex-marketeer who spotted a gap in the industry - a need for a design agency that blended creativity with r
Drawing from her experience as Vice President of the Cambridge University Jazz Orchestra, DLMDD's Laura AlYousif explores how jazz's improvisation, emotional connection, and teamwork mirror the art of sonic branding. Working as part of the creative team at sound boutique DLMDD, I've seen so many parallels between leading a jazz ensemble and crafting a brand's sonic identity.
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