The Importance of Visual Context in Design Strategy


Read on to hear her insights on how visual context is an essential part of communication design , along with the importance of telling a story, knowing your users and using visuals in design strategy to establish a relationship with your audience.

11 Strong Reasons Why Your Website Needs a Completely New Design

Inspiration Feed

With time, your online business is declining, and old website design can be one of the non-skippable reasons behind it. The change in technology and advancement in the Website Designing trends demand complete revamp of your website.


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Whimsical themes, everyday scenes: the art of Loe Lee

Creative Boom

Loe Lee is a Chinese-American illustrator, designer, and muralist whose whimsical images tell short stories with a bit of splash of magic. Finally, I was able to quit my full-time design job and become a freelance illustrator," she says.

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16 Design Symbols Your Business Can Use to Improve Its Brand Identity

Crowd Spring

Why use symbols in design? It’s in your best interest to make sure that every logo design choice is intentional and communicates the message you want to convey. Thoughtless design choices lead to misleading or confusing logos. Roses have experienced a resurgence in popularity ; the symbol has emerged at the forefront of many modern designs. Businesses with a focus on stamina, eternity, and prosperity are quick to incorporate the sun in their logo designs.

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Be inspired by 10 graphic designers and illustrators who scooped an A' Design Award

Creative Boom

Celebrating and recognising some of the world's best artists, designers and other creative professionals, the A' Design Awards is an opportunity to get noticed in front of millions. In the meantime, you can register for the A' Design Awards online.

Great Content Planning Results In A Great Website

Inspiration Feed

Many articles have been written explaining how you must design interfaces, graphics and how to deal with clients.

Midday's new identity for Small Giants makes insect snacking more appealing

Creative Boom

Making the weird, wonderful" was Midday's design strategy. The new identity is also designed to flex easily across future NPD – tortilla chips made with mealworms, as an example.

A' Design Awards: 20 winning projects to inspire you in 2020

Creative Boom

The A' Design Awards offers creatives the chance to get their work in front of two and a half million people worldwide and win some amazing prizes. So make sure you register for the A’ Design Awards today, here ! Silver A' Design Award Winner in the Packaging Design Category, 2019-2020.

Pentagram creates the 'most authentic' logo in iconic department store Liberty's history

Creative Boom

And while Liberty has retail outlets outside the capital; the designs also had to nod to a sense of place, and the fact that the Liberty brand is synonymous with London.

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VC Swipe Branding and Web Design


VC Swipe Branding and Web Design. User Experience Design & Strategy Lukas Kmoth . abduzeedo 10.21.20 Marvin Schwaibold shared an awesome branding and UI/UX project for VC Swipe, a platform that matches and connects outstanding investors with future startups.

London Shuffle Club?s identity is all about the Miami pinks and blues

Creative Review

London studio A New Kind of Kick designed the club’s graphic language, having been briefed to create something “more grown up” as the club moved from a seasonal pop-up to a permanent venue. “The design strategy grew from the proposition of ‘For Fun.

5 More Common Graphic Design Terms and What they Mean!

Purple Rose Graphics

The words specific to their profession that someone outside the industry would scratch their heads at and graphic design is no different. Five more common design terms, and their definitions! I hope this helps you with your future design work! Every industry has its jargon. I covered a few of the most common ones last time. This time I thought I’d cover a few more people might know about, but maybe be curious about the meaning! Kerning.

How Studio Output 'put small business owners front and centre' in new Monzo designs

Creative Boom

Digital-first design agency Studio Output recently worked with Monzo to create its visual identity for Monzo Business accounts, a strand that has built up enviable levels of customer loyalty since launching. The designs had to appeal to an audience who may not be aware of the brand.

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Tips for Designing an Effective Billboard

Design Roast

The design strategy [.]. The post Tips for Designing an Effective Billboard appeared first on Design Roast. Print DesignAmericans are spending more time than ever in traffic, and more time in traffic means that billboards remain an effective method of communicating to your target audience. Billboards are a unique form of advertising: gigantic in scale and seen for just a few seconds by commuters who are focused on the road.

Where to Learn Design for Free Right Now

Creative Market

Are you an illustrator who's interested in UX design? Would you like to combine your digital illustration skills with some essential web design knowledge? Designers constantly face the need to understand and interact with disciplines other than their own. UX/UI Design Course.

Why Market Positioning Matters in Graphic Design

Purple Rose Graphics

One of graphic design’s best friends is marketing. What I do know is that I’m hearing more and more clients start to use this phrase without really understanding what it is, why it’s important, or how it relates to graphic design. This is why today I wanted to go over some basics on market positioning and how it ties into graphic design. Much like technology this marketing strategy is something that continually changes and evolves to keep up with modern times.

10 Best FREE Graphic Design Courses Online

Just Creative

Have you ever thought about starting a career in graphic design or has it been a while since you last worked in the field and you want to refresh your skills? These graphic design classes are 100% free. How to teach yourself graphic design. Free Skillshare Design Courses.

Understanding Fonts in Graphic Design

Purple Rose Graphics

Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your message. Sometimes designers like myself do it too! The type or text in a design is important. It helps determine a few things including the tone, brand, level of professionalism, and feel or vibe of the design.

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5 Common Design Terms and What They Mean!

Purple Rose Graphics

The words specific to their profession that someone outside the industry would scratch their heads at and graphic design is no different. Here are five common design terms and what they mean! A proof is a draft of your design used to check for correctness & make changes to if needed. It is up to you as the client to double-check the designer has done everything you wanted & spelled everything correctly. Its purpose is to create balance and order in the design.

Goal Creation Tips for the Newbie Goal Setter

Purple Rose Graphics

If one of your goals for the New Year is getting your graphics looking top tier with less stress on you, then I’d love to invite you to a FREE 1:1 Branding and Design Strategy Session. Email me today and let’s chat about how design can get your business where you want it to be and see if working together makes sense! General Business advertising branding business advice custom design goals graphic design logo design marketing new year resolution

8 ideas you can borrow from famous logos


Did it happen by chance, or, was it the outcome of a strategic design choice? Below, we share some ideas you can borrow from some of the most famous logos ever designed. When designing a logo for your business or personal brand, it’s helpful to think of it as the welcome mat to your home: the first thing guests see. Designing their first logo in 1997, Google has iterated their original design a few times since launch.

3 reasons people are loyal to brands

Purple Rose Graphics

These would be things like luxury cars, designer clothing and the like. If you’re ready to see how graphic design can massively uplevel your impact and income, drop me an email & I’ll hook you up with a FREE 1:1 Branding & Design Strategy Session where we’ll chat about your business, your goals, and give you tips on how design can get you where you want to be and see if working together makes sense!

Creative Ways to Approach Human-Centered Design in Business

Just Creative

One of the most widely acknowledged principles in business is the importance of understanding your customer and designing for them. A deep understanding of your target customer often translates into perceptive design decisions that help you build strong brand awareness.

Why Good Design Grows Businesses

Purple Rose Graphics

Graphic Design is art with a purpose. There is a lot of chatter around about whether graphic design helps a business – Does it matter for a business’s bottom line or not? Good Design actually helps a business enhance sales. As I said in the opener, graphic design has a job. This is why it’s so important to thoroughly review any designer you plan to use. Design helps these customers understand, through the use of visuals, how to think and feel about the company.

Accessibility Measure or Exclusive Architecture?

Azure Magazine

The bench expresses what is implicit in the design of defensive amenities – how to create seating that looks inviting, but that discourages you from lingering longer than 15 minutes. Being too prescriptive could impact design as well. Architecture Design Public Design

5 Visions for a Socially Distanced Future

Azure Magazine

With many countries slowly starting to ease lockdown measures, beginning to grapple with what living alongside the virus could look like, a number of designers and manufactures have joined the chorus of voices shaping what socially distanced cities, restaurants and offices may become.

Why Not All Graphic Design is the Same

Purple Rose Graphics

“What do you mean you don’t create websites, you’re a designer right? What a lot of people don’t realize is that ‘graphic design’ is a vast community with a lot of different specialties. Graphic Design as a whole is the act of strategically using pictures, art, and words to communicate in a visual way with a specific audience. Brand and Logo Design. Sometimes called Visual Identity design. Marketing and Advertising Design. Website and App Design.

4 Tips that take the Confusion out of Choosing the Right Graphic Designer

Purple Rose Graphics

I wrote a blog similar to this several years ago, you might see it floating around the internet, but I felt like it was time to redo it as the industry and landscape of the business community and design community have changed a lot! How do I choose the right graphic designer for my project?” I can’t give you three easy steps and -voila- you’ve got a designer you love every time. Choosing a designer is a pretty personal thing.

Best Brand Strategy Courses & Resources

Just Creative

If you’re reading this, you’re most likely wanting to learn more about brand strategy. It’s a tough market out there as a designer. Related: See our 101+ best brand strategy resources. Now’s your chance, learn brand strategy! Brand Strategy Class.

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What Halloween and Dia De Los Muertos can teach us about advertising and marketing

Purple Rose Graphics

It’s really hard to design for “everyone” and “everything”. Then, we can talk about using colors, fonts, and images to create the emotional appeal in the designs that will make the intended audience pick up their piece (or stop scrolling). Did you know that Halloween is but one of the holidays celebrated at the end of October? There are actually many festivals held at the end of October, but the two most famous ones are Halloween and Día De Los Muertos.

The top 2 questions I get asked the most as a graphic design and visual marketing specialist

Purple Rose Graphics

What purpose does graphic design have in a business? I’ve seen it so much as a designer and visual marketing specialist. Here’s a little truth bomb for you: You don’t need a logo to start a business, but you’ll want to invest in one eventually along with a good brand strategy. Well, Design is an investment. They think Design is all about creating logos, but that’s not 100% true. Design isn’t just a logo or a great brochure. Design is the same thing.

“The Supposed To Life”: Why Strategy Matters

Purple Rose Graphics

I love writing about design and business, but sometimes I want a break from it to talk about other things. The number one thing that I hear from prospective clients when I ask them “so what is your goal for this design” is usually something along the lines of “Well…I’m supposed to have this!” They will ignore the fact that these businesses have very different goals, ideal clients, and marketing strategies than they do.

AZURE Talks: Made in Toronto at IDS Toronto

Azure Magazine

Toronto’s design scene is thriving : the city is home to over 24,000 designers and 4,300 manufacturing firms. What does it take to design and make things in Toronto? They are: Steve Verbeek, Vice President of Design + Innovation, Teknion. Designer Paolo Ferrari.

Q&A: Felipe Correa on How Cities Need to Evolve

Azure Magazine

While traveling far and wide, he also co-helms Somatic Collaborative – a research-based design practice he leads alongside Anthony Acciavatti and Devin Dobrowolski in Brooklyn and in his native Quito, Ecuador – and teaches architecture.

Ask the Designer: Common Questions about Stock Art and Stock Media

Purple Rose Graphics

I frequently take my own photos to use in designs. If you’re feeling stressed out about creating your own graphics and you’re ready to see how graphic design can massively uplevel your impact and income, email me back & I’ll hook you up with a free 1:1 Branding & Design Strategy Session where we’ll chat about your business, your goals, and give you tips on how design can get you where you want to be.

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My 2020 Year In Review

Just Creative

The wisest decision I made… Was focusing on learning & implementing brand strategy as this nearly doubled my consulting revenue with less clients. Takeaway: Experiment with your pricing strategies, funnels & customer service skills to level up. Brand Strategy.

Going at it alone: independent female designers share their tips – part one

Design Week

Charlotte Coulais, founder of En Ville design studio. Design Week: Tell us about working independently? Charlotte: I set up my design practice En Ville about 6 years ago, when I got my first big contract rebranding an artisan bakery with more than 100 stores worldwide.

School Website Best Practices: Designing for Success


As students head into the fall semester, every school needs to have a solid tech strategy in place, and this all starts with a well-designed website. The best education websites support your goals by incorporating solid design principles.

Future London Academy's ‘Design The Future’ Global Collaboration


Future London Academy's ‘Design The Future’ Global Collaboration. The project brings together a myriad of different artists and designers from across the globe to ‘design the future’, speculate what it will be like in 100 years, aiming to inspire designers everywhere to be part of it.

Study Design Abroad: Oyinkan Karunwi, Lagos to Shillington New York


Oyinkan Karunwi first developed her interest in design while studying law at the university. She dedicated her free time to designing posters for parties and events whenever friends needed some help. At what moment did you decide to take the leap and study design?

Discussing Remote Work with Grace Dawson, Director of Brand at Jones Knowles Ritchie


Back when travel was a thing, we also had moments throughout the year where our teams from each office come together to share the state of the studio and give creative updates, or to attend design festivals, which means we know what’s going on in each other’s studios and markets.

Nonprofit Web Development: 5 Tips to Boost Engagement


However, if it’s poorly designed or otherwise lacks the information that users are seeking, they may ultimately leave without taking any further action. For those new to the web design landscape, getting started can seem slightly daunting. Create well-designed CTAs.

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5 Web Design Elements That Improve User Experience


As you begin to build or revamp your organization’s website, your users’ experience should be at the forefront of your web design strategy. Successful web design means your site visitors have a positive experience and can easily navigate your pages, immediately finding the information they seek. As you begin to explore ways your website design can help reinvent your user experience , first look at the CMS you’re using. Design UI/UX