article thumbnail

Design tradeoffs, Figma tokens, WCAG 3.0, visual design strategy

UX Collective

By Marc Andrew We believe designers are thinkers as much as they are makers. So we created the design newsletter we have always wanted to receive. Design tradeoffs, Figma tokens, WCAG 3.0, Feel free to forward this to your friends.

article thumbnail

Coley Porter Bell brews up fresh identity for Tesco Finest Coffee, celebrating its 'affordable luxury'

Creative Boom

Inspired by the brand's promise Every Little Helps, we created a new design strategy and packaging to 'celebrate every detail' that makes each product delicious and special. "Tesco's Finest range had lost its place in people's lives. A 'sea of silver' whose premium codes were constrictive and outdated," says Coley Porter Bell.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Improving Your Content Design Strategy using UX Ideas

Interaction Design Foundation

Content design strategies are usually, though not always, based around enabling websites to convert visitors into customers. However, there are some UX principles that may help when you develop your content strategy:1.

article thumbnail

The commoditization of UX and the rise of Design Strategy

UX Collective

The real value comes from the design strategy Continue reading on UX Collective ».

article thumbnail

Let's Talk Trends: Designing for Maximum Impact

Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People

Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble.

article thumbnail


Mindsparkle Mag

For this extensive project, they closely collaborated with the team from Drop to create their entire new brand strategy and all the accompanying elements that come with it. The post DROP appeared first on Mindsparkle Mag.

Graphic 52
article thumbnail

The Design Process at New York City’s Central Park Conservancy

Creative Market

Who is your primary audience, and how does that impact your design strategy? So we adapt our design strategy to captivate the different audiences. Walk us through your approach for your recent Playground Partners design project. We always need to remind the public that we rely on their support.