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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

We have a unique opportunity to use our marketing to send a powerful message and bring consumers along our sustainability journey." More broadly, the campaign supports Coca-Cola's ambitious 'World Without Waste' goals to make all packaging 100% recyclable by 2025 and to collect and recycle the equivalent of every bottle and can sold by 2030.

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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

Guide to Marketing Jobs: Journey Through the Maze Hey there, my friends! Welcome to the exhilarating, at times uproarious, and occasionally perplexing realm of marketing professions. Did you know that the marketing industry is currently experiencing a period of rapid growth and expansion? between 2020 and 2030.

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Video Marketing Skyrocketing to Success

Design Beep

The post-COVID-19 digital marketing efforts of many industries, including retail, healthcare, construction, banking, telecom, financial services, and many others, are boosting figures across the board for marketing experts, with video leading the charge up. Digital content creation market heading towards value of $38.2

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'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

At Milan Design Week, we chat with Brian Bolain, Lexus 's global head of marketing, to find out. So as part of this year's Milan Design Week, I sat down with their global head of marketing, Brian Bolain, to find out what all this means for the future of automotive branding. Once, we all knew what a car was.

Brand 456
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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

VP of LG Electronics Global Marketing Center, Hyoeun Kim, adds: "Wolff Olins has helped us to transform LG, expanding how we're seen as a business and rejuvenating our brand experience. The people at LG are amazing innovators," says Tom Carey, senior creative director at Wolff Olins. "So

Brand 411
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Bello! Is an Extruded Aluminum Bench Inspired by Pasta

Design Milk

“At Hydro, we believe that more sustainable design starts with more sustainable production,” shared Asle Forsbak, Marketing Director, Hydro Extrusions. “Aluminum is looked upon as the metal of the future, offering unparalleled strength, durability, and recyclability.

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Print is Dead. Long Live Print.

We And The Color

According to Smithers 1 , a market research firm, the global print market was valued just under $800 billion in 2016 and is expected to grow to $843 billion by 2026. However, this growth is not evenly distributed across different segments of the market.

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