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'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

At Milan Design Week, we chat with Brian Bolain, Lexus 's global head of marketing, to find out. So as part of this year's Milan Design Week, I sat down with their global head of marketing, Brian Bolain, to find out what all this means for the future of automotive branding. Every product is part of a cohesive family."

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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The transformation is part of its plans to become a global iconic brand, recognising the need to go beyond products and services and effectively communicate its brand values to customers. Typography and video LG's 'Life's Good' has been revamped, with custom typography inspired by various LG products to make it stand out more.

Brand 410
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Video Marketing Skyrocketing to Success

Design Beep

The post-COVID-19 digital marketing efforts of many industries, including retail, healthcare, construction, banking, telecom, financial services, and many others, are boosting figures across the board for marketing experts, with video leading the charge up. Digital content creation market heading towards value of $38.2

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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

Guide to Marketing Jobs: Journey Through the Maze Hey there, my friends! Welcome to the exhilarating, at times uproarious, and occasionally perplexing realm of marketing professions. Did you know that the marketing industry is currently experiencing a period of rapid growth and expansion? between 2020 and 2030.

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Bello! Is an Extruded Aluminum Bench Inspired by Pasta

Design Milk

With up to 80% of a product’s environmental footprint determined during the design phase, Hydro’s collaborations with designers hope to drive innovation in the design industry and encourage the creation of more sustainable products in recyclable aluminum. “At

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Impact of AI and Cloud Computing on the Future of Finance

Noupe

Illustrating how AI and cloud computing, growing at a CAGR of 16.40 % (2024-2029) and 28.46% (2024-2030) , will create innovation and the possibility of a dazzling global financial future. AI has the potential to reach a market volume of US$826.70bn by 2030 , indicating its extensive outreach in finance is inevitable.

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Print is Dead. Long Live Print.

We And The Color

The current state of the print industry The print industry is not a homogeneous entity, but rather a diverse and complex sector that encompasses various types of products and services. However, this growth is not evenly distributed across different segments of the market.

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