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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. Each outdoor advertisement features a truly one-of-a-kind, crumpled logo extracted from the crushed cans.

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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

Guide to Marketing Jobs: Journey Through the Maze Hey there, my friends! Welcome to the exhilarating, at times uproarious, and occasionally perplexing realm of marketing professions. Did you know that the marketing industry is currently experiencing a period of rapid growth and expansion? between 2020 and 2030.

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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. And we've worked on every side of the experience, helping to stand out in-store, online, social media, advertising, and every side of daily life.

Brand 388
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7 Effective B2B Marketing Strategies to Grow your Business

Inkbot Design

7 Effective B2B Marketing Strategies to Grow your Business. Business to Business (B2B) marketing is companies' advertising and sales approach when selling products to other businesses. In comparison, Business to Consumer (B2C) marketing focuses on selling products directly to consumers. What is B2B Marketing?

Marketing 119
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How To Use QR Codes To Up Your Marketing Game In 2023

Noupe

QR code marketing is leading the charge in 2023. This speed and simplicity make QR codes a marketer’s dream tool. Whether you’re just getting started or looking to refine your approach, let’s explore how these codes can elevate your marketing strategies this year. billion by 2030. What Are QR Codes?

Coding 113
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How AI Transformed the Content Creation Industry

Inkbot Design

Right now, you can see AI for content marketing everywhere, and it makes perfect sense. Will content and marketing experts get replaced by AI? Let's look at some stats: The market for AI is worth more than ninety billion U.S. dollars, but it will increase by approximately forty times until 2030 – up to almost two trillion U.S.

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What Makes Luxury Brand Identity So Desirable?

Inkbot Design

As a marketing expert who has worked with various high-end brands over the years, I've identified some key ingredients that make up the secret sauce of luxury brand identity. Luxury brands also use their proprietary fonts in marketing. Marketing develops campaigns suited to the target luxury consumer. No request is too big.

Brand 74