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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

Cradle to Cradle: Remaking the Way We Make Things by architect William McDonough and chemist Michael Braungart I'm unsure what prompted me to pick up this book in 2002. Can Marketing Save the Planet? Let's explore her favourite reads and their powerful impact on her work. But I did, and it truly blew my mind.

Brand 429
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How to Use Emotional Imagery to Boost Landing Page Conversions

Just Creative

Marketers definitely know it. Research into Imagery in Marketing. The implications of all this on marketing are wide-reaching, making the use of images in marketing serve a multitude of purposes: Bypassing rational defences and evaluations (crucial in the world of increasingly cynical consumers). Journalists know it.

Marketing 318
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Playtype resurrects Publish Gothic, a custom typeface for a Danish newspaper that survived just 41 days

Creative Boom

Within its first month of production in 2002, it amassed 13,000 subscribers and 20,000 buyers, who were all happily paying to access the publication that broke existing norms of style, form and journalism. "I

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Neuromarketing: Takeaways for Marketers

Noupe

In this article I’m going to dig more into this topic: Of how we think; If we are as rational as we think; How we make decisions; How we can take all this knowledge into marketing. He received the 2002 Nobel Prize in Economic Sciences for his pioneering work with Amos Tversky on decision-making. Chapter 1: How rational are we?

Marketing 116
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Pimp out your desk with the latest gadgets and accessories for creatives in 2022

Creative Boom

Every creative knows that podcasts offer a fantastic chance for marketing. Danish design brand Hay, the company founded by Rolf and Mette Hay in 2002, has become a firm favourite in the creative community. Priced at £109.99. Podcasting, video conferencing and more. Microphone for podcasting: Limelight by 512 Audio. Priced at £24.

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F5: Jeff Staple Loves the Classics + the Contemporary Alike

Design Milk

Jeff Staple , born Jeffrey Ng, is a creative visionary who has created work that encompasses graphics, fashion, and footwear design, as well as brand marketing.

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The Creative Boom 2023 Christmas gift guide for creatives

Creative Boom

Loop Crew by Folk This classic fit knitted crew neck in a textured, loop effect yarn is brought to you by Folk, an independent clothing store in London, founded by Cathal McAteer in 2002. Andrew polo shirt and Alberto pants by Andrew Footit via LAU Clothing Buying clothes for loved ones is always fraught with peril.