Creative Boom
MARCH 3, 2022
Within its first month of production in 2002, it amassed 13,000 subscribers and 20,000 buyers, who were all happily paying to access the publication that broke existing norms of style, form and journalism. "I We were inspired by old newspapers, which were set with wood types," says Jonas, reminiscing the process.
Canny
OCTOBER 31, 2019
Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?
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Design Week
JULY 22, 2020
NB Studio has rebranded media agency Wavemaker in a move that aims to create greater consistency across the company and embody its brand position of “positive provocation” The design work includes a new logo, animations and brand strategy, as well as a range of collateral with the updated branding. Designing disruption.
Techxide
AUGUST 27, 2021
sportswear market, nearly 6% , and the sports footwear market almost 10%. The Dynamic Neo’s Flicker [2002]. In 2002, Adidas introduced the new brand “NEO” to elevate daily fashion routines and youth styling vibes with sporty looks. Adidas’ smartly covers the U.S.
Creative Review
JANUARY 27, 2021
In the 2002 book The Brand Gap, author Marty Neumeier explains that the idea of a brand is little more than a collective amalgam of people’s gut feelings about a product, service, or company. What I mean is that marketing knits the whole organisation together. “The whole thing hit the market and was like a rocket ship.
UX Collective
MARCH 28, 2023
I have been around many rebranding efforts in various capacities as a creative in the marketing and branding industry for over two decades. In 2002, Mr. Tadashi Yanai, the founder and CEO of Uniqlo, decided it was time to expand his business overseas outside of Japan. Having said that, this analysis is subjective and incomplete.
Design Milk
MAY 5, 2023
Jeff Staple , born Jeffrey Ng, is a creative visionary who has created work that encompasses graphics, fashion, and footwear design, as well as brand marketing. Eames x RAD Chair My agency, Reed Art Dept, collaborated with Parc to create this incredible rendition of the classic 1970s Eames Lounge Chair and Ottoman.
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