article thumbnail

Playtype resurrects Publish Gothic, a custom typeface for a Danish newspaper that survived just 41 days

Creative Boom

Dagen was the first newspaper to launch in Denmark for almost 50 years and was aimed specifically at a new well-educated generation who would gladly pay for the best quality journalism in an age disrupted by the digital revolution. Dagen ceased to exist after a mere 41 days in print, declaring bankruptcy the same year it was introduced.

article thumbnail

13 Scarily Good Brand Marketing Campaigns To Remember

Canny

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

article thumbnail

To rebrand or not to rebrand?

UX Collective

I have been around many rebranding efforts in various capacities as a creative in the marketing and branding industry for over two decades. It was a three-dimensional, tactile icon that provided the right amount of nostalgia for a digital app on a digital screen. Having said that, this analysis is subjective and incomplete.

Brand 124
article thumbnail

Adidas Logo Evolution and History: The Epic Stripe Game

Techxide

sportswear market, nearly 6% , and the sports footwear market almost 10%. The Dynamic Neo’s Flicker [2002]. In 2002, Adidas introduced the new brand “NEO” to elevate daily fashion routines and youth styling vibes with sporty looks. Adidas’ smartly covers the U.S.

Sports 95
article thumbnail

Once Upon a Time: Old Nokia Phones That Ruled the Roost

Noupe

There was a time when Nokia was the biggest company in the market and Nokia phones had a glorious reputation. The Nokia 1011 was highly influential in the digital handheld phone history, not just because it was Nokia’s first mass-produced GSM phone, but also it had a quite elegant design for its time. Nokia 7210 (2002).

Marketing 140
article thumbnail

The Vibrant World of Japanese Graphic Design

Inkbot Design

Well-known examples include: Peko-chan for Fujiya sweets Colonel Sanders for KFC Hello Kitty by Sanrio In 2020, the market size for character merchandising in Japan was approximately 1.7 Letterpress Printing Revival Despite digital design dominance, letterpress printing is witnessing a revival in Japan. trillion yen.