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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. And just like her lifestyle, her work bridges Eastern and Western cultures. My family also played a big role.

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How Hoxton Mini Press and Here Design crafted the best-illustrated lifestyle book

Creative Boom

Hoxton Mini Press and Here Design recently scooped the best-illustrated lifestyle book at the British Book Design and Production Awards. And in this year's lifestyle section, Wild and Sweet, published by Hoxton Mini Press, went away with the prize. We caught up with the publisher to hear how it crafted a winning design.

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Meghan Markle’s lifestyle brand oozes elevated class

Creative Bloq

It 'mimics the magic' of her luxe lifestyle.

Brand 251
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Campbell Hay crafts new place brand for Islington Square

Creative Boom

It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it. While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation.

Brand 403
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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

As the line between lifestyle and beverage continues to blur, Starbucks and Marks are meeting the moment with a bottle that's as expressive as the people holding it. This project is a clear example of what Marks does best: combining brand strategy, semiotics, structural design, and storytelling into a cohesive, culturally attuned identity.

Portfolio 339
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Fishers Island Lemonade leans into its casual-coastal island aesthetic

Creative Boom

When asked how Tavern elevated the brand without losing its equity, Perry says: "Luxury brands don't beg for attention; they command admiration by selling an aspirational lifestyle first and function second." It also appears as a motif in the brand's lifestyle photography, with striped items integrated into many of the lifestyle vignettes. "We

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Robot Food's identity for beauty brand Postcard invites us to slow down

Creative Boom

The brand has quickly gained recognition across Singapore for its eco-friendly, organic haircare, skincare, and lifestyle products. This envisions the brand as an inviting space where worries wash away and indulging in less becomes an aspirational lifestyle. It achieves this through a creative platform titled 'Wish you were here'.

Brand 465