'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus
Creative Boom
APRIL 20, 2023
Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio PiĆ¹ in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? At Milan Design Week, we chat with Brian Bolain, Lexus 's global head of marketing, to find out.
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