Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 69

Marketing Marketing Media Brand 69

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

Advertising 74

Advertising Advertising Marketing Marketing 74

UX Collective

MARCH 28, 2023

A Product Vision tells the story and paints the picture of an ideal product experience which solves for the sweet spot between user and business impact. Based on my experience leading teams to create impactful product visions, I have created a process and storytelling framework to bring a vision to life.

Production 134

Production Product Management Marketing Marketing 134

Canny

JUNE 5, 2023

The right marketing team structure is critical to the success of your business. Marketing is very vast and there’s lots of different roles and responsibilities to consider. Not every role will be right for every company as it all depends on how you market your offering and the strategies you use. Let’s get started.

Marketing 78

Marketing Marketing Media Project Management 78

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 69

Marketing Marketing Media Advertising 69

Inkbot Design

JULY 9, 2023

Top 10 Packaging Design Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? How you package your product can make or break its success in the market. Did you know that 64% of consumers try a new product simply because the packaging catches their eye?

Packaging Design 144

Packaging Design Production Brand Branding 144

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 141

Marketing Marketing Brand Branding 141

Graphic Design Junction

SEPTEMBER 18, 2023

Are you considering a career in product design or product management? Product Design is the process through which designers create attractive visuals for products both digital and physical, while Product Management looks at the entirety of any given product’s life cycle.

Product Management 102

Product Management Production Arts and Crafts Manufacturing 102

Inkbot Design

JANUARY 23, 2024

Co-Marketing: A Powerful Strategy for Business Growth Co-marketing, partnership marketing, or alliance marketing is an innovative approach for dramatically increasing the reach, exposure, and resources available to participating businesses. This ensures mutual benefit. This keeps the partnership accountable.

Marketing 84

Marketing Marketing Brand Branding 84

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

Marketing 71

Marketing Marketing Brand Branding 71

Inkbot Design

MARCH 12, 2024

What Is Personalised Marketing? Strategy, Examples & Trends Personalised marketing is a strategic approach that tailors campaigns and promotions to individual consumers based on data-driven insights and customer segmentation. Consumers expect and value personalisation in marketing efforts. That's our promise.

Marketing 98

Marketing Marketing Advertising Advertising 98

Noupe

FEBRUARY 12, 2024

Are you a seller and want to sell your products faster and smarter than others? During the process, you might face several challenges while promoting and delivering your products or services to customers. No wonder selling goods and services is challenging for everyone in today’s competitive market.

Production 117

Production Marketing Marketing Media 117

Inkbot Design

FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. That's the power of direct mail marketing, a tried and true method that has stood the test of time. What is Direct Mail Marketing?

Marketing 91

Marketing Marketing Digital Coding 91

Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

Marketing 84

Marketing Marketing Publication Media 84

Inkbot Design

NOVEMBER 4, 2023

Optimising Product Design: Creating Products People Love Product design is an art and a science. In today's crowded marketplace, optimising your product design process is no longer optional – it's imperative. Low engagement, poor retention, and products that fail to achieve product-market fit.

Production 82

Production Arts and Crafts Industrial Design Manufacturing 82

Inkbot Design

JANUARY 24, 2024

Product Thinking: The Mindset Driving Successful Products Product thinking is emerging as a crucial skill for building great digital products in the modern technology landscape. With consumers demanding exceptional digital experiences , having a product-focused mindset can give companies an edge.

Production 52

Production Marketing Marketing Publication 52

Inkbot Design

DECEMBER 20, 2023

Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. To capitalise on video marketing, brands need a strategic approach considering their business goals, target audience, content formats, optimisation best practices, and more. than all cable TV networks combined.

Marketing 81

Marketing Marketing Arts and Crafts Brand 81

Inkbot Design

OCTOBER 7, 2023

20+ Effective Affiliate Marketing Strategies for Success Affiliate marketing has become popular for bloggers, influencers, and website owners to earn revenue by promoting products or services. With the right strategies, you can build a successful affiliate marketing side business or make it your full-time income source.

Marketing 70

Marketing Marketing Networking Production 70

Inkbot Design

FEBRUARY 6, 2024

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers. Social media and digital content improve discoverability.

Digital 93

Digital Marketing Marketing Art 93

Inkbot Design

APRIL 5, 2023

Affiliate Marketing for Beginners: How to Start with Zero Investment Do you want to penetrate the affiliate marketing world and suggest products like your favourite blogger but don't know how or where to begin without investing in advance? One of the biggest concerns for new business owners is the startup costs of production.

Marketing 106

Marketing Marketing Programming Production 106

Inkbot Design

NOVEMBER 8, 2023

15 Things Creatives Need to Understand About Marketers The relationship between creatives and marketers is a delicate dance. Marketers live in a world of data, analytics, and strategy. With more mutual understanding, creatives and marketers can become dream teammates. Marketers obsess over increasing conversion rates.

Marketing 87

Marketing Marketing Arts and Crafts Production 87

Inkbot Design

DECEMBER 9, 2023

How to Work with Influencers: Guide for Marketing Influencer marketing has become an essential part of any marketing strategy. With influencer marketing , brands collaborate with influencers who have built a large and engaged social media following in their niche. This helps brands increase awareness , trust, and sales.

Marketing 82

Marketing Marketing Brand Branding 82

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines like a diamond in a coal mine.

Marketing 80

Marketing Marketing Brand Branding 80

Inkbot Design

FEBRUARY 22, 2024

How to Boost Affiliate Marketing Conversions Let's face it: affiliate marketing isn't a walk in the park. What Is Affiliate Marketing? Before we get too far ahead of ourselves, let's quickly recap what affiliate marketing is all about. You must roll up your sleeves and get scrappy to increase affiliate conversions.

Marketing 75

Marketing Marketing Programming Production 75

Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. Logo design tools on the market range from: Canva: User-friendly drag-and-drop templates to customise a logo with images, shapes, and fonts. Free basic package.

Marketing 77

Marketing Marketing Brand Branding 77

Noupe

APRIL 4, 2023

Marketing is about more than selling a product or service. If you’re a marketing professional, you already understand the importance of connecting with your target audience. If you’re a marketing professional, you already understand the importance of connecting with your target audience.

Marketing 120

Marketing Marketing Advertising Advertising 120

Noupe

JANUARY 3, 2024

Everything, and everyone, is fast-paced, making it a struggle for many marketing departments to keep up with rapidly changing market trends and audience demands. However, agile marketing is ready to make sure you are not running behind competitors. We will also explore agile marketing methodologies to look out for.

Marketing 114

Marketing Marketing Production Digital 114

Inkbot Design

OCTOBER 16, 2023

Product Packaging Design: Creating Memorable Brand Experiences In today's ultra-competitive marketplace, your product's packaging design has never been more critical. Importance of Product Packaging Design The significance of product packaging design can never be exaggerated.

Packaging Design 94

Packaging Design Production Brand Branding 94

Inkbot Design

NOVEMBER 3, 2023

8 Video Marketing Strategies that Reel in an Audience Have you ever gone fishing? Video marketing is a lot like fishing. Just like novice anglers, many businesses struggle with video marketing. Just like novice anglers, many businesses struggle with video marketing. Let's dive in!

Marketing 87

Marketing Marketing Media Production 87

Inkbot Design

MARCH 7, 2023

The Role and Importance of Communication in Marketing Communication is a crucial skill in the business world, and marketing is no exception. It is essential to the success of any marketing campaign. One of the most critical marketing communication roles is to deliver the message effectively.

Marketing 137

Marketing Marketing Client Publication 137

Moo

OCTOBER 6, 2023

When it comes to holiday marketing , it’s hard to stand out during one of the busiest times of the year. Marketing teams have to do a lot more to cut through the noise, make sales, and meet those all-important targets. How can you avoid rolling out the same old marketing clichés year after year so your brand really stands out?

Marketing 98

Marketing Marketing Color Schemes Client 98

Inkbot Design

MARCH 1, 2024

SEO in Affiliate Marketing: Strategies for Success In the vast and competitive landscape of affiliate marketing , staying ahead of the game is essential. Incorporating SEO strategies into your affiliate marketing efforts can significantly enhance your online visibility, attract targeted traffic, and boost your affiliate earnings.

Marketing 79

Marketing Marketing Production Programming 79

Inkbot Design

FEBRUARY 19, 2024

Video Content Marketing Strategy: A Comprehensive Guide Hey there, fellow marketers! And when combined with a well-crafted marketing strategy, video can be a game-changer for your brand. What is Video Content Marketing? Video content marketing uses video across various platforms to promote a brand, product, or service.

Marketing 84

Marketing Marketing Media Advertising 84

Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Advertising agencies provide various services to help businesses promote their products or services effectively.

Advertising 76

Advertising Advertising Agency Marketing 76

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

Marketing 88

Marketing Marketing Brand Branding 88

UX Collective

FEBRUARY 9, 2024

For years now, we’ve been surrounded by products leveraging Machine Learning (ML). It determines what we see on social media, the GPS systems that find the best travel routes, and the recommendation engines on e-commerce websites that suggest products adapted to our preferences. Diary studies are also very effective for AI products.

Production 106

Production Travel Product Management Presentation 106

Inkbot Design

OCTOBER 16, 2023

Custom Product Packaging Design: How to Wow Customers Custom product packaging design is creating individualised and bespoke packaging solutions that are a perfect fit for products. It combines visual elements, branding, and practicality to create packaging that protects products and makes them memorable.

Packaging Design 87

Packaging Design Production Brand Branding 87