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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Everyone's down in the dumps right now.

Brand 482
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DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

That's the thinking behind the world's most-connected digital dollar account, Airtm , which has been given a new prism-based identity courtesy of DesignStudio. Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015.

Digital 482
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Should creatives be thinking about Gen Beta already?

Creative Boom

Gen B will be the most tech-savvy demographic yet and will use digital platforms effortlessly for communication, learning, shopping and more. For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. Let's start with some obvious things.

Education 243
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Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

Creative Boom

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. While it might have seemed the easy option would be to manipulate the logo digitally, Ogilvy instead went the analogue route.

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How to Find Lucrative Freelance Graphic Design Jobs

Inkbot Design

According to a recent study, the global freelance graphic design market is expected to reach $78 billion by 2030, growing at a CAGR of 13.6% Are you a whiz at branding and logo design ? Once I focused on branding and identity design , my career took off. Once I focused on branding and identity design , my career took off.

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Eurostar: A journey of digital and physical brand transformation

Moo

To become a single, and powerful brand that represents the best of high-speed train travel in Europe. And with the help of design agency, Design Studio , they created a new brand and design system that translates across both online and offline channels, while simultaneously integrating the heritage of both brands.

Digital 98
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Should creatives be thinking about Gen Beta already?

Creative Boom

Gen B will be the most tech-savvy demographic yet and will use digital platforms effortlessly for communication, learning, shopping and more. For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. Let's start with some obvious things.

Education 195