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“We’ve had to stop and think ‘where are we going?’”: Mucho’s Marc Català on creating one of the world’s most exciting design agencies

Creative Bloq

Mucho’s creative director on how the agency has grown since 2002.

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Studiographica, a digital archive of work by design studios that sadly no longer exist

Creative Boom

Paul Bailey and Mike Sullivan explain how and why they're archiving the work of some of our most-missed graphic design agencies. The inspiration for Studiographica came from an afternoon in the Halo studio, talking to the designers here about an old agency called Attik," Paul explains. None of them had heard of Attik.

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Mucho rebrand breathes new life into 92-year-old free festival in San Francisco

Creative Boom

So the organisers approached global design agency Mucho for a brand refresh that would help appeal to a younger audience, be flexible enough to work with any genre of music, and establish the festival as a world-class event. But it needed to bring its image into line with the modern day. But there was a danger of becoming dated.

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Playtype resurrects Publish Gothic, a custom typeface for a Danish newspaper that survived just 41 days

Creative Boom

Within its first month of production in 2002, it amassed 13,000 subscribers and 20,000 buyers, who were all happily paying to access the publication that broke existing norms of style, form and journalism. "I We were inspired by old newspapers, which were set with wood types," says Jonas, reminiscing the process.

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Burger King Rebrand — Unused Burger King Logo Ideas

Logo Smith

A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades. In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 The new owners promptly initiated a restructuring of the company to reverse its fortunes.

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F5: Jeff Staple Loves the Classics + the Contemporary Alike

Design Milk

2023 marks the 25th anniversary of Jeff founding STAPLE, the New York-based pioneering streetwear brand, with the now infamous “Pigeon” logo, and later experiential lifestyle boutique, REED SPACE in 2002. Champion Craft Series One of my favorite projects the agency has worked on is the Champion Craft Series.

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F5: Alda Ly Revels in Reeded Glass, Icelandic Baths + More

Design Milk

Alda Ly Photo: Christine Han Living in New York City since 2002, Ly has long nurtured a curiosity in the evolution of work and cultural spaces, as well as in leading project teams guided by empathy. Their can designs, by the agency I Want Design, are just stunning. It’s beer without frat-bro vibes, and it tastes amazing.