Mucho rebrand breathes new life into 92-year-old free festival in San Francisco
Creative Boom
OCTOBER 17, 2023
So the organisers approached global design agency Mucho for a brand refresh that would help appeal to a younger audience, be flexible enough to work with any genre of music, and establish the festival as a world-class event. But it needed to bring its image into line with the modern day. But there was a danger of becoming dated.
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