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New Pentagram partner Samar Maakaroun on how to make good things happen

Creative Boom

Photography by Rick Pushinsky Samar Maakaroun has transitioned from running her own thriving studio to becoming a partner at the iconic design collective Pentagram. And so being invited to be a partner here is the design world's equivalent of being invited to be the new James Bond or Doctor Who. Samar Maakaroun. And no wonder.

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Amy Pastre and Courtney Rowson on 13 years of running a studio and where they believe design is heading next

Creative Boom

Courtney Rowson and Amy Pastre of SDCO Partners. Since launching SDCO Partners in 2009, founders Amy Pastre and Courtney Rowson have designed hundreds of brands worldwide – including names like LeCreuset and Soludos – but it's their work with industry-disrupting, women-owned businesses that drives their passion. At SDCO Partners.

Client 342
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Interview with Ash O’Brien, Brand Designer and Partner at Two of Us

Shillington

Ash O’Brien is the co-founder of Two of Us , a graphic design partnership based between two British cities, Birmingham and Brighton. Since 2015, Ash has been working with his partner Ian Caulkett creating design that is effective, original and, above all, honest—across education, technology, fashion, music, the arts and other sectors.

Brand 52
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Peach Fuzz is Pantone's Colour of The Year for 2024, reflecting a need for kindness

Creative Boom

It's supposed to be the annual colour choice that gives us a sense of collective global mood. We discover more about a shade that reflects how many of us feel. It also marks the 25th anniversary since Pantone began this annual ritual, informing us of its officially chosen colour each year.

Color 500
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Fiasco creates new identity and digital home for a company on the cusp of revolutionising aviation

Creative Boom

Vertical Aerospace, a Bristol-based pioneer in eco-friendly aviation, has partnered with Fiasco to redesign its brand and website. Fiasco digital lead Mike Frost explains: "With public flights on the horizon, Vertical needed a modern brand and website that appealed not only to commercial partners and investors, but the general public, too.

Digital 426
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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

More recently, the company partnered with London-based design studio Free The Birds to develop a global rebrand as part of a long-term strategic brand refresh. The impactful use of 'power pink' is optimistic, bold and mobilising and also reflects the brand's values, such as the brand's longstanding commitment to fighting breast cancer.

Brand 444
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Mother takes inspiration from the traditional butchers to give Fork & Good a refresh

Creative Boom

Focusing primarily on ground pork – the most consumed animal protein on Earth – Fork & Good mainly partners with food trucks and fast casual establishments, offering tacos, dumplings, gyoza, meatballs, and more universally loved cuisines. Until now, that is. Fork & Good is paving the way for a new industry to thrive.