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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

The sheer scale of their ambition, determination and vision inspired us every day," she adds. "We Alongside this, the team created a custom typeface with the US-based type foundry Sharp Type. From the moment we met How&How, we knew they were the perfect partners for us.

Education 518
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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

They recently partnered with global creative agency Stink Studios to create an evolved and expanded design system that unifies Riot's growing portfolio of games and media. But everything can be summed up in a simple rule for designers: "If it doesn't make you want to give us a fist bump, it's probably not right."

Media 471
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OFFF Barcelona: 25 Years of creative evolution and community

Creative Boom

They kinda fell in love immediately, and a few years later, the first interactive music video using Google Earth technology and a unique narrative came to life and 'The Wilderness Downtown' from Arcade Fire was born. They are still partners in some multiverse platforms and creating great stuff together. This is a gift.

Digital 393
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

It was important that we discover the real culture, history and heritage of the country," explains partner and creative director Rob Duncan. "We Featured was a collection of family brands that they used for branding their livestock, dating back thousands of years. These symbols are used throughout the branding system.

Brand 465
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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

Collaboration plays out through an "inclusive" internal approach and by encouraging "open communication, including feedback" when working with clients and external partners. "At At the start of each new project, we engage the entire team in the ideation process from the outset, including junior designers and interns," says Vander Herberg.

Client 484
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Design studios reveal what's got them energised and excited about 2025

Creative Boom

The vast majority of them told us a positive story about how the industry is working to build a future that balances global impact with local relevance. We're keen as mustard to partner with packaging producers to create industry-leading solutions and collaborate with printers to ensure inks and finishes are eco-friendly," he says.

Client 473
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New Pentagram partner Samar Maakaroun on how to make good things happen

Creative Boom

Photography by Rick Pushinsky Samar Maakaroun has transitioned from running her own thriving studio to becoming a partner at the iconic design collective Pentagram. And so being invited to be a partner here is the design world's equivalent of being invited to be the new James Bond or Doctor Who. Samar Maakaroun. And no wonder.