Remove umbrella-branding
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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

And they turned to local creative website agency People People to define and create a memorable brand and visual identity. In researching for the project, the team did a deep dive into the archives of retro athletic club branding, from tennis to golf to polo, and found it a treasure trove of inspiration. It's pickleball, after all."

Brand 448
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Wildish & Co. rebrands Spacemade, a flexible workspace company

Creative Boom

Spacemade is a co-working brand with a difference. The idea had been that while the B2B-intended branding for Spacemade was minimal and somewhat corporate, personality would come through in the designs for the individual locations. Crafted by Wildish & Co., They initially contacted Wildish & Co. Wildish & Co.,

Brand 485
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Fishers Island Lemonade leans into its casual-coastal island aesthetic

Creative Boom

Nostalgic illustrations, editorial-inspired photography and striped graphic assets make up the craft cocktail brand's new identity designed by Tavern. Back in 2014, while she was bartending at the storied Pequot Inn, Bronya Shillo founded the craft cocktail brand Fishers Island Lemonade. Crew, Polo, and LL Bean.

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Sofia Pusa's brand refresh for a Finland photography agency is inspired by the crucial F-stop

Creative Boom

In her brand refresh for a photography agency based in Helsinki, Sofia Pusa went back to the basics of photography and the concept of the F-stop, crafting a visual language that considers why light is always needed to capture the perfect picture. How does a lens refract light? What colours are there in the electromagnetic spectrum? "By

Agency 539
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The Power of the Umbrella Brand

Inkbot Design

The Power of the Umbrella Brand An “umbrella brand” refers to a broad brand name a company uses to cover several related products. The umbrella branding strategy allows a company to introduce new products associated with its existing brand. What is an Umbrella Brand?

Brand 98
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Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

Appearing across every aspect of the festival's branding, including digital assets and OOH material, the new identity bursts with vibrant, striking colours and revolves, almost literally, around a cleverly designed logo. As the studio puts it, "turning fifty never looked this good."

Animation 497
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Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

Appearing across every aspect of the festival's branding, including digital assets and OOH material, the new identity bursts with vibrant, striking colours and revolves, almost literally, around a cleverly designed logo. As the studio puts it, "turning fifty never looked this good."

Animation 415