Mucho rebrand breathes new life into 92-year-old free festival in San Francisco
Creative Boom
OCTOBER 17, 2023
If you're going to San Francisco, be sure to wear some flowers in your hair," went the classic 1967 song by Scott McKenzie. Founded in 1938, Stern Grove is the oldest music festival in San Francisco. How do you keep a festival's old-time associations while making it relevant to a modern audience?
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