Creative Bloq

MAY 12, 2025

Jaguar, take note: splashy rebrands are so 2024.

Adobe 227

Adobe Graphic Design Brand Branding 227

Creative Boom

MARCH 25, 2024

Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country. Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel.

Marketing 508

Marketing Marketing Arts and Crafts Tourism 508

Creative Boom

FEBRUARY 16, 2022

That was the challenge facing Hudson-Powell as they were tasked with rebranding Impala with a new identity: to create a look that demonstrated that the company had the same love of travel as their audience. To achieve this more approachable tone, Impala's new look centres around Hudson-Powell's clear strategic framework.

Travel 517

Travel Graphic Typography Inspiration 517

Creative Boom

JANUARY 14, 2025

Islington Squares transformational rebrand seeks to attract people to the site through bold motion graphics and a welcoming tone of voice. Campbell Hay's design team has worked on everything from the initial marketing suite, placemaking strategy and initiatives to their latest rebrand. "We

Brand 407

Brand Branding Animation Graphic 407

Creative Boom

APRIL 16, 2024

Virgin Wines has introduced its first major rebrand in two decades, including a fresh logo, colour palette, and typography. Borne introduced several interesting elements in the rebrand, including a swirling new logo that mimics the motion of wine in a glass, designed to mimic the sensory experience of wine tasting.

Marketing 487

Marketing Marketing Brand Branding 487

Designer Daily

NOVEMBER 13, 2023

Sony Music, having successfully rebranded Whitney Houston the previous year, enlisted the expertise of Studio Herrström, an Austrian creative agency. The post Elvis Rebranded: A New Look At The Star For The 21st Century appeared first on Designer Daily: graphic and web design blog.

Web Design 427

Web Design Web Design Agency Publication 427

Creative Boom

OCTOBER 9, 2023

Nationwide has today unveiled its most significant rebrand in over three decades. The modernised rebrand, its biggest since 1987, is set to be rolled out across Nationwide's network of 605 branches and reinforces its promise to keep all of its hubs open to the public in an era when other banks are closing their doors.

Brand 493

Brand Branding Advertising Advertising 493

Creative Boom

AUGUST 19, 2024

To uphold these lofty ambitions, they felt a rebrand was needed. But after many years in the industry, carving out a successful track record, it was time to make the big leap forward and rebrand. "At Specifically, it matches talent in design, product, engineering, and marketing with startups, agencies, and corporations across Europe.

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Agency Fonts Client Brand 493

Creative Boom

JUNE 12, 2024

Graphic elements The centrepiece of the rebrand is Ascential's new logo, formed from five variable arrowheads converging to create a dynamic symbol, representing the meeting point of its events. "This concept of coming together became our lens for the entire brand. 'Be

Patterns 459

Patterns Agency Brand Branding 459

Creative Boom

NOVEMBER 21, 2023

Flying in the face of slick, lifeless designs, this new rebrand is a true-to-self patchwork of elements that create a scrappy yet consistent identity. The identity does exactly this – with its muted-but-bright colour palette, gritty textures, and graphic paper scraps combined into this unexpected and dynamic rebrand.

Entertainment 460

Entertainment Agency Graphic Textures 460

Creative Boom

APRIL 15, 2024

Through this collaborative rebranding effort, Source is poised to further its mission of redefining the industry standard and making fashion and home buying better for people and the planet.

Fashion 482

Fashion Manufacturing Agency Brand 482

Creative Boom

APRIL 20, 2023

Ryan adds that the idea of a "community of pets and pet owners" was important to the rebrand and that the new identity had to make the brand world easier for consumers to navigate. "Hugging, playing or simply being by each other's side to create framing devices, distinctive layouts and bold textures."

Brand 544

Brand Branding Animation Photography 544

Creative Boom

NOVEMBER 2, 2023

To make the occasion, it teamed up with advertising and design agency Mutant™ to create a colourful, moving rebrand that pays homage to its history while looking to the future. This year's festivities saw Film Fest Gent hit a significant milestone in the shape of its half-centenary.

Animation 497

Animation Filmmaking Theme Entertainment 497

Creative Boom

AUGUST 4, 2024

Anna adds: "It was great to see our founders, who were initially cautious about the level of change, fully embrace it, taking them on a journey of what they thought would be a 'refresh' to a full-scale visual rebrand. The new brand identity is not only visually appealing but also easy to use.

Brand 485

Brand Branding Fonts Graphic 485

Creative Boom

FEBRUARY 22, 2023

Credit: MyCoach / Among Equals Among Equals has rebranded the personal training app, MyCoach with a design directly inspired by the tool that connects users to fitness coaches: a mobile phone. The result is a cheerful, friendly that shows off MyCoach's accessible service and supportive attitude.

Brand 458

Brand Branding Photography Digital 458

Creative Boom

JULY 29, 2024

More fundamentally, the rebrand underscores a commitment to storytelling, aiming to bridge the 'uncertainty gap' and attract both seasoned ballet enthusiasts and new audiences alike. The new visual identity, including a new innovative wordmark, icon, typeface, colour palette, and more, marries classical elegance with modern vibrancy.

Arts and Crafts 472

Arts and Crafts Branding Brand Design Strategy 472

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. It's a strange world we live in.

Agency 468

Agency Brand Branding Media 468

Creative Boom

APRIL 14, 2025

We share some key insights from Frontify's recent webinar, A Different Type of Branding, and details of how you can register for the next one. In the design world of 2025, typography is becoming increasingly important.

Typography 317

Typography Client Brand Branding 317

Creative Boom

FEBRUARY 25, 2024

Land of Plenty loved the Happy Endings ethos and saw huge potential in the business, so they approached Mercieca and began sowing the seeds for a rebrand. Hospitality report The rebrand comes as Land of Plenty is launching a comprehensive report on transforming the hospitality industry. To capture what you're about and make it obvious."

Client 524

Client Brand Branding Production 524

Creative Boom

JANUARY 18, 2024

Back to basics A pivotal part of the rebrand was to examine the existing identity, figure out what was and wasn't working, and refine it. Winning underlines all of these creative decisions, and it's made for a winning rebrand. We couldn't be happier with the result."

Sports 501

Sports Photography Brand Branding 501

Inkbot Design

DECEMBER 23, 2024

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? So, let's explore why rebranding can be a game-changer for your business. So, let's explore why rebranding can be a game-changer for your business. Is it the logo? The catchy slogan ?

Brand 98

Brand Branding Arts and Crafts Media 98

Creative Boom

FEBRUARY 5, 2024

Studio BND proudly has unveiled a comprehensive rebrand for Arts for Dementia. More than just a rebrand, Studio BND wanted the project to reflect the charity's celebration of resilience and community and worked directly with individuals living with dementia to inspire the approach. And to show their optimism, agency, and determination.

Art 514

Art Agency Brand Branding 514

Creative Boom

JANUARY 31, 2024

So London-based Nice and Serious was able to look back at the charity's work since its inception in 1974 to draw inspiration when Switchboard decided on a rebrand to mark the milestone.

Brand 475

Brand Branding Consulting Inspiration 475

Creative Boom

NOVEMBER 2, 2023

To make the occasion, it teamed up with advertising and design agency Mutant™ to create a colourful, moving rebrand that pays homage to its history while looking to the future. This year's festivities saw Film Fest Gent hit a significant milestone in the shape of its half-centenary.

Animation 415

Animation Filmmaking Theme Entertainment 415

Creative Boom

NOVEMBER 21, 2023

Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy. Landor is holding up a mirror to its past by opting for a water-themed rebrand. United in our drive to make a positive difference." Besides being fluid, both literally and metaphorically, water is also ever-present.

Agency 461

Agency Consulting Inspiration Theme 461

Creative Boom

MAY 15, 2024

Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C. Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy.

Brand 488

Brand Branding Illustration Illustrator 488

Creative Bloq

MAY 18, 2025

Pentagram's new rebrand has caught my attention.

Graphic Design 246

Graphic Design Branding Brand Graphic 246

Creative Boom

OCTOBER 14, 2024

Laura has a ton of experience in the field, leading global rebrands for the likes of Sonos, ASICS, and Linksys. Recent projects include a rebrand for the National Ballet of Canada , designing signage and donor recognition for the Montreal Holocaust Museum , and crafting the branding and website for Wrensilva.

Brand 433

Brand Branding Arts and Crafts Tourism 433

Creative Boom

OCTOBER 4, 2023

Bolstering the rebrand is a suitably playful tone of voice in the copy that reflects how people take their holidays at their own pace. Bold and confident, yet idiosyncratic and fun, the typeface strikes the perfect balance and effortlessly sums up the spirit of the rebrand.

Travel 490

Travel Agency Arts and Crafts Brand 490

Creative Boom

DECEMBER 14, 2023

Summing up the rebrand as a whole, Jasmine Ezz, CMO at Trivago, says, "We're building up on the concepts that made Trivago a strong global brand. Feel Super' solidifies Trivago's role as users' shortcut to finding a great hotel deal and reintroduces some of the unique and charming spirit of the brand that had been lost over time.

Travel 476

Travel Marketing Marketing Brand 476

Creative Boom

APRIL 13, 2023

Uncommon Creative Studio has created a new look for EA Sports FC, a new digital platform replacing Fifa that reveals "a first glimpse of the interactive future of football," according to Uncommon. Buck created the new motion design.

Sports 517

Sports Fonts Brand Branding 517

Creative Boom

MAY 1, 2023

The rebrand has given us the tools to rebrand mental health and change perceptions in the workplace." "Ragged Edge has helped us capture the feeling of a movement – that the status quo isn't acceptable – and wrap that in a world of credibility backed up by our scientific status.

Brand 489

Brand Branding Agency Photography 489

Creative Boom

OCTOBER 9, 2023

The Eden Project has been given its first rebrand in its 22-year history courtesy of SomeOne. Taking its lead from organic shapes and natural colours, the rebrand is all about "transforming negatives into positives" and engaging with as wide an audience as possible. The rebrand comes at a crucial time.

Brand 481

Brand Branding Agency Theme 481

Creative Boom

OCTOBER 17, 2023

Mucho's rebranding of the Stern Grove Festival is a textbook example of how to do it right. "If How do you keep a festival's old-time associations while making it relevant to a modern audience? If you're going to San Francisco, be sure to wear some flowers in your hair," went the classic 1967 song by Scott McKenzie.

Artist 476

Artist Branding Brand Graphic 476

Creative Boom

MAY 18, 2025

It's official: Jaguar has dropped its advertising agency, Accenture Song, following huge criticism of its 2024 rebrand. In November last year, Jaguar Land Rover (JLR) unveiled a radical rebranding exercise. So what went wrong, and what lessons can be learned? What went wrong? It feels like something. It is the thing that stirs emotion."

Agency 505

Agency Brand Branding Advertising 505

Creative Boom

FEBRUARY 13, 2024

Angus Prior and Rob Jenkins's rebrand of the homeless charity Barnabus instead takes an optimistic and confident approach. Angus Prior and Rob Jenkins, both creative directors for the creative agency Havas Lynx , have spent the last year and a half working on rebranding the Manchester-based homeless charity Barnabus.

Agency 482

Agency Brand Branding Inspiration 482

Creative Boom

FEBRUARY 12, 2024

So they asked DixonBaxi to craft a fresh identity to rebrand them for 2024. The rebrand also debuts The Stage: a flexible brand signature based on the logo that can expand or contract into a discreet detail across the brand experience. As well as the new visuals, the rebrand includes a new sonic identity.

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Networking Sports Brand Branding 479