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How designers can solve the nightmare of forever-changing brand guidelines

Creative Boom

It's no secret that brand guidelines have become a major headache for graphic designers working today. Corebook is on a mission to help and wants to make PDF brand guidelines extinct by 2025. In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. That approach might have worked okay in the 1990s.

Branding 476
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The Ultimate Guide to Brand Strategy

Just Creative

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Related: 101+ Brand strategy resources.

Branding 336
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Learn, create and network with global brand leaders at the Pentawards Festival 2023

Creative Boom

Offering top-tier networking opportunities with global brands, as well as a stellar speaker lineup, the Pentawards Festival is the perfect event for anyone working in design and packaging. And it promises to be a must-attend event for senior brand leaders, designers, marketers and design agencies.

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10+ BEST Video Marketing Tools in 2022 – Everything You Need!

Just Creative

When it comes to video marketing, most of the time, a good video is determined by its content. That said, it never hurts to make use of the most relevant video marketing tools for brand promotion. . For those interested, we’ve gone ahead and compiled a list of the best video marketing tools to keep you well informed.

Marketing 191
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[Brand Mapping Strategy Tool] How to Position Your Company in a Competitive Market

Just Creative

The most successful businesses all have strong brands. Companies like Google and Coca-Cola have such strong brand recognition that their names have become synonymous with their industries. This high profile brand recognition didn’t happen by chance. There are no shortcuts to building a strong brand. More on that later.).

Marketing 232
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30 Creative Logo Design Inspiration #99

Graphic Design Junction

Visual images that describe many of these things are closely related to branding and marketing activities of a company, which are usually used as markers of business quality and a means to build consumer impressions of the company. Creating a logo or brand images is not so easy. How to Design a Brand Logo? 6,131 items.

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Pentagram brings to life the world's most-hyped technology with a nature-inspired identity

Creative Boom

This all sounds well and good, but if there's one hurdle that trips up AI's ability to connect with the masses, it's branding. Using the idea of 'NLP Now' as its starting point, Pentagram decided to veer away from the well-trodden path of overly austere branding laden with sci-fi tropes often used by other tech companies.