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Dark Mode: Implementing Dark UI in Your Web Design Strategy

Inkbot Design

Dark Mode: Implementing Dark UI in Your Web Design Strategy Dark Mode in UI/UX refers to a design aesthetic where the interface features predominantly dark colours, as the name suggests. This web design trend offers a viable alternative to light-themed user interfaces.

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Why Market Positioning Matters in Graphic Design

Purple Rose Graphics

One of graphic design’s best friends is marketing. Market Positioning, sometimes shortened down simply to “positioning or position” is a tenet of marketing theory. This is why today I wanted to go over some basics on market positioning and how it ties into graphic design. What is Market Positioning?

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What Is the Difference Between Branding and Positioning?

Inkbot Design

Branding refers to creating, positioning, and promoting that identity in the minds of target customers. It evolves based on market positioning and customer perceptions over time. Developing a Brand Strategy Branding does not happen by accident. What Is the Difference Between Branding and Positioning?

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20 Must-Read Books for Product Designers at Any Stage

Creative Market

Product design is a complex discipline, requiring careful study and understanding of your user. We asked Creative Market’s own product minds to open up their libraries and share some of the books that have shaped their careers. You can learn the psychology behind what users like and improve your design strategies.

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Leveraging neurodivergent traits for design strategy

UX Collective

Before we get into the details, for those unfamiliar with what neurodiversity describes, Psychology Today defines neurodiversity as: Neurodiversity refers to the idea that neurological differences, such as those seen in autism or ADHD , reflect normal variations in brain development. What is Neurodivergence?

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The top 2 questions I get asked the most as a graphic design and visual marketing specialist

Purple Rose Graphics

What purpose does graphic design have in a business? I’ve seen it so much as a designer and visual marketing specialist. Here’s a little truth bomb for you: You don’t need a logo to start a business, but you’ll want to invest in one eventually along with a good brand strategy. Well, Design is an investment.

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10 Tips to Bag Your First Graphic Design Gig

Inkbot Design

Level Up Your Design Knowledge Thoroughly study graphic design principles like contrast, whitespace, visual hierarchy , etc. Refer to case studies and industry best practices. Research the most sought-after designs today—UI/UX, logo, advertisement, packaging, brochure, etc.—along along with current styles and trends.