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Dark Mode: Implementing Dark UI in Your Web Design Strategy

Inkbot Design

Dark Mode: Implementing Dark UI in Your Web Design Strategy Dark Mode in UI/UX refers to a design aesthetic where the interface features predominantly dark colours, as the name suggests. This web design trend offers a viable alternative to light-themed user interfaces.

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What Is the Difference Between Branding and Positioning?

Inkbot Design

Branding refers to creating, positioning, and promoting that identity in the minds of target customers. It evolves based on market positioning and customer perceptions over time. Developing a Brand Strategy Branding does not happen by accident. Fonts – Branded fonts or font pairings that shape perceptions of the brand.

Brand 96
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Understanding Fonts in Graphic Design

Purple Rose Graphics

Fonts are the main tools to convey your message from the sender (you) to the receiver (your clients). Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your message. First up, what is a font? Why are fonts important?

Fonts 40
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How To Define Your Brand Through Visual Design

Inkbot Design

This guide will explore leveraging visual design to express your brand’s personality. We’ll cover critical principles, psychology, best practices, and examples across mediums like logos, websites, packaging, marketing materials , and environments. Typography Fonts also express brand traits based on shapes and spacing.

Brand 98
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The top 2 questions I get asked the most as a graphic design and visual marketing specialist

Purple Rose Graphics

What purpose does graphic design have in a business? I’ve seen it so much as a designer and visual marketing specialist. Here’s a little truth bomb for you: You don’t need a logo to start a business, but you’ll want to invest in one eventually along with a good brand strategy. Well, Design is an investment.

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Guide to Legal Requirements for Website Designers

Inkbot Design

Privacy by Design The notion of “privacy by design” referenced under GDPR provides helpful guidance for developers even when not legally required. The concept emphasises baking privacy protections into website design rather than leaving it as an afterthought. What makes a website ADA-compliant?

Coding 92
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SEO Outsourcing and Web Design for Success

Inkbot Design

If you choose the latter route, check out their portfolio and references before hiring them. The Significance of Web Design Web design is a critical aspect of online marketing. ” Visual identity refers to all aspects of how an organisation presents itself visually (and verbally).