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Why Market Positioning Matters in Graphic Design

Purple Rose Graphics

One of graphic design’s best friends is marketing. Market Positioning, sometimes shortened down simply to “positioning or position” is a tenet of marketing theory. This is why today I wanted to go over some basics on market positioning and how it ties into graphic design. What is Market Positioning?

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Guide to Legal Requirements for Website Designers

Inkbot Design

Privacy by Design The notion of “privacy by design” referenced under GDPR provides helpful guidance for developers even when not legally required. The concept emphasises baking privacy protections into website design rather than leaving it as an afterthought. How do I avoid copyright infringement on my website?

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10 Tips to Bag Your First Graphic Design Gig

Inkbot Design

Level Up Your Design Knowledge Thoroughly study graphic design principles like contrast, whitespace, visual hierarchy , etc. Refer to case studies and industry best practices. Research the most sought-after designs today—UI/UX, logo, advertisement, packaging, brochure, etc.—along

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SEO Outsourcing and Web Design for Success

Inkbot Design

If you choose the latter route, check out their portfolio and references before hiring them. The Significance of Web Design Web design is a critical aspect of online marketing. Alternatively, you can streamline the process by partnering with Luxeo , a trusted SEO agency known for its expertise and reliable services.

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The top 2 questions I get asked the most as a graphic design and visual marketing specialist

Purple Rose Graphics

What purpose does graphic design have in a business? I’ve seen it so much as a designer and visual marketing specialist. Here’s a little truth bomb for you: You don’t need a logo to start a business, but you’ll want to invest in one eventually along with a good brand strategy. Well, Design is an investment.

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The History of Christmas Advertising

Purple Rose Graphics

History of Holiday Advertising. I love learning the origins of things and this holiday season, I felt like it would be fun to share some interesting info about the history of holiday advertising. Advertising has a long history. By 1900, advertising was a verified profession in the United States.

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How to Create a Great Corporate Identity: A Complete Guide

Inkbot Design

A strong logo gives the organisation credibility and establishes its presence in the market. A few things to consider include: Does the design align with the corporate brand image ? Logo Design Tips. Research and Know the Market. As with any marketing campaign, research is the key to a successful campaign.