Creative Boom

FEBRUARY 27, 2024

An AI-generated fictional character created by Billion Dollar Boy as part of their creative process Forget the hype: how are AI tools actually being employed in the creative world right now? For this special report, we spoke to more than 25 creative agencies to find out. Greig Robinson, head of design at ustwo London , agrees.

Agency 479

Agency Arts and Crafts Internet and Software Development Client 479

Creative Boom

JANUARY 2, 2024

We chat with lighting and screen content designer Fredrik Stormby from Green Wall Designs about his plans for this year's song contest. That's because the stage and the creative team behind the event have just been revealed, and it promises to look like nothing we've seen before.

Architecture 446

Architecture Production Art Graphic Design 446

Creative Boom

MAY 18, 2023

Graphic designer Jose Manuel Vega has dodged the tropes and cliches that define the world of cinema with his identity for film production and screenwriting company Pérgamo. Good stories and good design have a lot in common. Regarding his brief, Jose was given almost total creative freedom.

Production 494

Production Graphic Design Fonts Graphic 494

Creative Boom

MAY 1, 2024

Quebec-based audio studio DOKI DOKI specialises in creating original music and sound design for video games. While characters, story and gameplay draw players in, effective sound design helps to bring these virtual worlds to life and make them feel rounded and more enjoyable. Sound is the unsung hero of video games.

Inspiration 475

Inspiration Client Agency Brand 475

Creative Boom

MARCH 12, 2024

The rebrand launches today alongside a new global creative campaign created via Wolff Olins' sister creative agency AMV BBDO centred around the concept of play. The brief Since its creation in 1976, Decathlon has catered to pros and beginners alike across a wide range of sports. Us neither.

Sports 498

Sports Brand Branding Portfolio 498

Creative Boom

OCTOBER 3, 2023

Before we delve into the distinctive world of Studio n.io.s – an independent graphic design studio based between Prague and Shanghai – it's essential to understand the roots from which this creative powerhouse emerged. Founded by Ki Yang, a visionary designer hailing from Shanghai, Studio n.io.s is one of the 0.1% Studio n.io.s,

Arts and Crafts 406

Arts and Crafts Client Manufacturing Brand 406

Creative Boom

DECEMBER 10, 2023

We chat with Rapha Abreu, VP of design at The Coca-Cola Company and Kristie Malivindi, creative director at John Knowles Ritchie, to learn how they collaborated on a new holiday campaign identity for the world's most popular beverage. And this new global toolkit is a stylish combination of nostalgia and modern design.

Fonts 349

Fonts Illustration Illustrator Typography 349

Creative Boom

JANUARY 29, 2024

A taste of 'the good life' at the heart of revitalisation brief for growing Italian food brand. Fred North, creative director at Koto, adds: "Beyond the visual aesthetics, we undertook the task of modernising and restructuring Gustini's e-commerce website.

Production 362

Production Brand Branding Patterns 362

Creative Boom

JULY 14, 2022

The best emerging creative talent has been recognised at the D&AD 2022 New Blood Awards , with 186 highly coveted Pencils being distributed to the lucky winners. Among them are four White Pencils that recognise creativity being used for good, and one Black Pencil, the award's highest accolade. The Conscious Merch.

Portfolio 290

Portfolio Fashion Fonts Digital 290

Creative Boom

FEBRUARY 11, 2024

The fresh brand identity reflects the power of a new global unified creative and delivery platform to entertainment industry brands. It is this position as a forward-thinking technology partner that informed the brief tackled by New York-based design studio Athletics.

Production 357

Production Entertainment Advertising Advertising 357

Designer Daily

FEBRUARY 8, 2024

Navigating the balance between boundless creativity and concrete client expectations is pivotal in graphic design. This balancing act is like walking a tightrope, where tilting too far in one direction can compromise creative integrity, and leaning too much the other way might not meet client needs. Who are they?

Client 367

Client Graphic Design Graphic Arts and Crafts 367

Creative Boom

AUGUST 22, 2023

You can't miss the Italian tissue brand on the shelves, thanks to eye-opening new packaging designs by global branding agency WMH&I. The new designs are driven by Tempo's three brand pillars of 'Kind to Self', 'Kind to Others' and 'Kind to Planet', aiming to deepen the connection between the brand and consumers and attract new fans.

Brand 342

Brand Branding Illustration Illustrator 342

Creative Boom

MAY 15, 2024

When Golbug decided to become a direct-to-consumer brand, it approached Scorpion Rose Studio with a brief to consolidate its various brands into one cohesive identity driven by a visual language that connects with its target consumers in an emotionally resonant way. So they stuck with the original name.

Brand 415

Brand Branding Illustration Illustrator 415

Creative Boom

MAY 12, 2024

Image licensed via Adobe Stock We canvass a panel of experts on where the graphic design profession is heading and how agencies might fit into a brave new, AI-driven world. Graphic design is an ever-evolving field, shaped by new technologies, changing consumer behaviours, and broader cultural shifts.

Graphic Design 471

Graphic Design Graphic Agency Client 471

Creative Boom

APRIL 24, 2023

With the recent (conveniently headline-worthy) Sony World Photography Awards 'creative open' category winner Boris Eldagsen admitting his winning "photograph" was in fact "co-created" with AI. And it's clear that at the moment, at least when it comes to creative pursuits, AI certainly has some huge limitations.

Brand 477

Brand Branding Photoshop Fashion 477

Creative Boom

MAY 20, 2024

GOOD designed the identity to align with the charity's ambitions to double survival rates in the next five years and help it stand out among other cancer charities to gain much-needed funding. The agency's associate creative director, Isobel Boyce, was very excited by the brief and the challenges it would bring.

Agency 398

Agency Brand Branding Publication 398

Creative Boom

APRIL 15, 2024

Its members are passionate about uniting manufacturers from key sourcing regions around the world with retailers, brands, and designers who are looking to responsibly and sustainably source new products. The brief Source Fashion believed that its existing identity was too corporate and lacked a clear reflection of its purpose.

Fashion 342

Fashion Manufacturing Brand Branding 342

Creative Boom

APRIL 14, 2024

The illustrator and designer helped take two friends' restaurant idea from humble beginnings to awards success. Extending the logo Chloe, an animator, illustrator, and graphic designer based in southeast London, was given the assignment by two university friends who wanted to make it in the Mexican takeaway space.

Brand 459

Brand Branding Illustration Illustrator 459

Creative Boom

FEBRUARY 26, 2024

We're big fans of Amber Day at Creative Boom, having previously explored the psychology of her work and how she tackles the physicality of emotion , so we were excited to hear that she's back with a new project that pairs luxury watches with golf in her inimitable style. It was amazingly fun!"

Illustration 342

Illustration Illustrator Animation Client 342

Creative Boom

APRIL 7, 2024

We gathered advice from the creative community on how to do this. Even if you enjoy meeting new people and chatting about your creative work, networking can often feel inauthentic and superficial. If that's the case, then it's time to redefine what it means to network as a creative professional.

Networking 388

Networking Illustration Illustrator Freelance 388

Inkbot Design

DECEMBER 27, 2023

How to Write a Graphic Design Brief: 5 Must-Have Elements A graphic design brief is a document that provides detailed instructions and requirements for a graphic design project. A design brief is a blueprint that guides the graphic designer's creative process from start to finish.

Graphic Design 88

Graphic Design Graphic Client Brand 88

Creative Boom

APRIL 10, 2023

This new book reflects on two decades of creativity, but it's also about looking forward to the future, as the Sydney-based platform explains. We've long been admirers of the Sydney-based creative platform Semi Permanent , which is well-known for its live festivals, and now as a creative studio.

Self-employed 505

Self-employed Fashion Tourism Book Design 505

Creative Boom

JANUARY 8, 2024

Project by Buff Buff's Creative Director and Co-founder Tom Allen explains why he's become the course leader for the English-language Online Master in Motion Graphics at LABASAD. It doesn't matter whether you're a recent graduate or a creative director with decades of experience. That method will certainly work for some, but not all.

Arts and Crafts 386

Arts and Crafts Art Animation Graphic 386

Creative Boom

NOVEMBER 16, 2023

To help the local creative community get excited about a new workspace in Manchester opening next year, a playful identity has been unveiled, featuring gorgeous illustrations by German illustrator Klaus Krammerz that draw on the "weirdness and the wonderfulness" of the people you work with. Every detail matters," says Klaus. "It

Arts and Crafts 466

Arts and Crafts Illustration Illustrator Fashion 466

Creative Boom

MARCH 16, 2023

And the packaging, designed by Vancouver studio Glasfurd & Walker , in collaboration with illustrator Kate Dehler , hits all the right notes too. We chatted with Kate and Phoebe Glasfurd, co-founder and creative director at Glasfurd & Walker, to find out how they approached this unique branding project.

Illustration 481

Illustration Illustrator Digital Printing Brand 481

Creative Boom

JULY 20, 2023

Established as a textile manufacturing centre in the 1970s, this creative maker space in the Harringay Warehouse District is home to over 40 makers and design-led businesses today. The brief DNCO's brief was to create a brand that preserves the tradition of making while injecting new interest and energy into the creative maker space.

Manufacturing 234

Manufacturing Textures Brand Branding 234

Creative Boom

SEPTEMBER 17, 2023

It worked with FORM Brands Studio , a London-based design and branding agency, to create a new brand identity aligned with its ambition to make Great Britain a great power in international surfing. Shape and form "We surf ourselves," explains co-founder and creative director Alex Andlaw. "So

Brand 376

Brand Branding Sports Agency 376

Creative Boom

APRIL 25, 2022

Graphic design & art direction: Marina Veziko. The Kyiv-born and Finland-based designer knows when to decline a project if she feels it's not worth her time. Marina Veziko ended up studying graphic design "sort of by accident", she admits. "I Concept, creative direction, editorial design: Marina Veziko & Tino Nyman.

Graphic Design 284

Graphic Design Graphic Exhibition Photography 284

Creative Boom

FEBRUARY 11, 2024

The skateboarding mammal was created to represent Radical Forge's unique company culture, anarchic punk influence and creative approach. The brief required Flow to stay true to their origins as an independent free-thinking studio while bringing uniformity and alignment to their communications.

Brand 420

Brand Branding Animation Media 420

Creative Boom

SEPTEMBER 19, 2023

More recently, the company partnered with London-based design studio Free The Birds to develop a global rebrand as part of a long-term strategic brand refresh. Brief and scope Initially, the brief for Free The Birds was simply to reinvigorate Avon's packaging design. billion worldwide in 2020.

Brand 437

Brand Branding Packaging Design Advertising 437

Creative Boom

FEBRUARY 12, 2024

Image licensed via Adobe Stock As the news continues to look grim and the economy struggles, what can creatives do to stay happy and productive? The Creative Boom community share their top tips. We asked the Creative Boom community to provide actionable advice and insights on staying positive and productive.

Freelance 512

Freelance Freelance Media Illustration 512

Creative Boom

JULY 10, 2023

Image courtesy of Shillington Shillington's flexible, intensive design courses are bringing AI into some of its curriculum to stay ahead of the curve. We explore how Shillington sees AI not as replacing designers but as enhancing their work and creativity. And the field of design is no exception to this sweeping movement.

Education 431

Education Brand Branding Photoshop 431

Creative Boom

NOVEMBER 8, 2023

Deezer approached Koto – the global design studio that boasts Meta, Google and Amazon as recent clients – to give its platform a refreshed look and feel that reflects a strategic shift towards a new brand purpose, one that "helps you be and belong". At the core of the new identity, then, lies a logo of a beating heart.

Brand 371

Brand Branding Theme Patterns 371

Creative Boom

OCTOBER 25, 2023

Taking literal inspiration from its name, Design Bridge and Partners has crafted a fresh identity for The Archer School for Girls in Los Angeles. At its core is The Archer, built on the legendary Artemis – designed to represent each student, aiming for her goals.

Education 458

Education Media Photography Inspiration 458

Creative Boom

OCTOBER 26, 2023

France-based multidisciplinary creative Miki Lowe has collaborated with sustainable furniture designers Babel Brune to make two new capsule collections. We caught up with her to learn how these expressive pieces break design boundaries. We're big fans of Miki Lowe here at Creative Boom.

Arts and Crafts 411

Arts and Crafts Patterns Travel Artist 411

Creative Boom

JUNE 19, 2023

And so, to rebrand their mission for the modern day, they approached Colossus , an award-winning ad agency and design studio based in Boston, USA. Strategy and design system So how did the team respond? It always helps to ground ourselves in as many insights as possible before jumping into design.

Brand 396

Brand Branding Illustration Illustrator 396

Creative Boom

NOVEMBER 22, 2023

Credit: Willrow Hood - stock.adobe.com You don't just need technical skills to succeed in the creative industries. Fellow creatives who seem to go out of their way to rub you up the wrong way. Many creatives are saying social media is over , for all sorts of reasons, and we certainly wouldn't say using it is compulsory.

Freelance 496

Freelance Freelance Agency Media 496