Remove Branding Remove Client Remove Travel
article thumbnail

Design Dept's Ali Martín Filsoof on building brands with substance and simplicity

Creative Boom

The Los Angeles-based studio has quietly carved a space for brand identities that balance radical simplicity with cultural depth, drawing on Ali's own richly layered upbringing and global mindset. We embed ourselves in our clients' worlds and engage with their team culture, so our presence and work feels internal, not external," he says.

Branding 329
article thumbnail

New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. As they saw it, the only way to do this was to travel to Mongolia for a week of discovery and workshops. This makes them unique, and it's the story we needed to tell and build the Gobi brand around."

Branding 469
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 25 creative studios inspiring us the most in 2025

Creative Boom

DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.

article thumbnail

Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their philosophy is all about challenging the status quo, and they like to work with anybody who "believes branding has the power to change organisations, change industries, change perceptions, and change behaviours".

article thumbnail

'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. That blend of traditional Chinese roots and international exposure has shaped how I see the world and tell stories through my work."

article thumbnail

Capturing a sense of vulnerability is what illustrator Mark Conlan does best

Creative Boom

The contemplative nature of his work, his style, and what he depicts really do resonate with clients and their audiences, leading to commissions for everything from packaging to travel to pieces for global brands. Packaging artwork for Shortbread House of Edinburgh. In Your Head.

article thumbnail

The best new typefaces for January 2025 from leading foundries and designers

Creative Boom

Its nine weights, from Thin to Black, along with more than 70 custom ligatures, make it a standout choice for luxury branding, editorial layouts and digital campaigns. Whether used for editorial design or branding, this typeface offers a natural, authentic feel.