Creative Boom

JUNE 10, 2024

This rebrand for an Italian musical institution fuses sound and visuals and Milan's avant-garde futurism as a way to draw in Generation Z. And that's exactly what happened when leading brand and design specialist Landor created a multi-sensory rebrand for Milan's Symphony Orchestra. That's pretty great, right?

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Creative Boom

MARCH 25, 2024

Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country. Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel.

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Creative Boom

FEBRUARY 16, 2022

That was the challenge facing Hudson-Powell as they were tasked with rebranding Impala with a new identity: to create a look that demonstrated that the company had the same love of travel as their audience. To achieve this more approachable tone, Impala's new look centres around Hudson-Powell's clear strategic framework.

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Designer Daily

NOVEMBER 13, 2023

Sony Music, having successfully rebranded Whitney Houston the previous year, enlisted the expertise of Studio Herrström, an Austrian creative agency. The post Elvis Rebranded: A New Look At The Star For The 21st Century appeared first on Designer Daily: graphic and web design blog.

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Creative Boom

JANUARY 14, 2025

Islington Squares transformational rebrand seeks to attract people to the site through bold motion graphics and a welcoming tone of voice. Campbell Hay's design team has worked on everything from the initial marketing suite, placemaking strategy and initiatives to their latest rebrand. "We

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Creative Boom

APRIL 16, 2024

Virgin Wines has introduced its first major rebrand in two decades, including a fresh logo, colour palette, and typography. Borne introduced several interesting elements in the rebrand, including a swirling new logo that mimics the motion of wine in a glass, designed to mimic the sensory experience of wine tasting.

Marketing 485

Marketing Marketing Brand Branding 485

Creative Boom

OCTOBER 9, 2023

Nationwide has today unveiled its most significant rebrand in over three decades. The modernised rebrand, its biggest since 1987, is set to be rolled out across Nationwide's network of 605 branches and reinforces its promise to keep all of its hubs open to the public in an era when other banks are closing their doors.

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Creative Boom

AUGUST 19, 2024

To uphold these lofty ambitions, they felt a rebrand was needed. But after many years in the industry, carving out a successful track record, it was time to make the big leap forward and rebrand. "At Specifically, it matches talent in design, product, engineering, and marketing with startups, agencies, and corporations across Europe.

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Creative Boom

JUNE 12, 2024

Graphic elements The centrepiece of the rebrand is Ascential's new logo, formed from five variable arrowheads converging to create a dynamic symbol, representing the meeting point of its events. "This concept of coming together became our lens for the entire brand. 'Be

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Creative Boom

NOVEMBER 21, 2023

Flying in the face of slick, lifeless designs, this new rebrand is a true-to-self patchwork of elements that create a scrappy yet consistent identity. The identity does exactly this – with its muted-but-bright colour palette, gritty textures, and graphic paper scraps combined into this unexpected and dynamic rebrand.

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Creative Boom

APRIL 15, 2024

Through this collaborative rebranding effort, Source is poised to further its mission of redefining the industry standard and making fashion and home buying better for people and the planet.

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Creative Boom

APRIL 20, 2023

Ryan adds that the idea of a "community of pets and pet owners" was important to the rebrand and that the new identity had to make the brand world easier for consumers to navigate. "Hugging, playing or simply being by each other's side to create framing devices, distinctive layouts and bold textures."

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Creative Boom

NOVEMBER 2, 2023

To make the occasion, it teamed up with advertising and design agency Mutant™ to create a colourful, moving rebrand that pays homage to its history while looking to the future. This year's festivities saw Film Fest Gent hit a significant milestone in the shape of its half-centenary.

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Creative Boom

AUGUST 4, 2024

Anna adds: "It was great to see our founders, who were initially cautious about the level of change, fully embrace it, taking them on a journey of what they thought would be a 'refresh' to a full-scale visual rebrand. The new brand identity is not only visually appealing but also easy to use.

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Creative Boom

FEBRUARY 22, 2023

Credit: MyCoach / Among Equals Among Equals has rebranded the personal training app, MyCoach with a design directly inspired by the tool that connects users to fitness coaches: a mobile phone. The result is a cheerful, friendly that shows off MyCoach's accessible service and supportive attitude.

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Creative Boom

JULY 29, 2024

More fundamentally, the rebrand underscores a commitment to storytelling, aiming to bridge the 'uncertainty gap' and attract both seasoned ballet enthusiasts and new audiences alike. The new visual identity, including a new innovative wordmark, icon, typeface, colour palette, and more, marries classical elegance with modern vibrancy.

Arts and Crafts 470

Arts and Crafts Branding Brand Design Strategy 470

Creative Boom

APRIL 14, 2025

We share some key insights from Frontify's recent webinar, A Different Type of Branding, and details of how you can register for the next one. In the design world of 2025, typography is becoming increasingly important.

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Typography Client Brand Branding 317

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. It's a strange world we live in.

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Creative Boom

FEBRUARY 25, 2024

Land of Plenty loved the Happy Endings ethos and saw huge potential in the business, so they approached Mercieca and began sowing the seeds for a rebrand. Hospitality report The rebrand comes as Land of Plenty is launching a comprehensive report on transforming the hospitality industry. To capture what you're about and make it obvious."

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Creative Boom

JANUARY 18, 2024

Back to basics A pivotal part of the rebrand was to examine the existing identity, figure out what was and wasn't working, and refine it. Winning underlines all of these creative decisions, and it's made for a winning rebrand. We couldn't be happier with the result."

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Inkbot Design

DECEMBER 23, 2024

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? So, let's explore why rebranding can be a game-changer for your business. So, let's explore why rebranding can be a game-changer for your business. Is it the logo? The catchy slogan ?

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Creative Boom

FEBRUARY 5, 2024

Studio BND proudly has unveiled a comprehensive rebrand for Arts for Dementia. More than just a rebrand, Studio BND wanted the project to reflect the charity's celebration of resilience and community and worked directly with individuals living with dementia to inspire the approach. And to show their optimism, agency, and determination.

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Art Agency Branding Brand 513

Creative Boom

JANUARY 31, 2024

So London-based Nice and Serious was able to look back at the charity's work since its inception in 1974 to draw inspiration when Switchboard decided on a rebrand to mark the milestone.

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Creative Boom

NOVEMBER 2, 2023

To make the occasion, it teamed up with advertising and design agency Mutant™ to create a colourful, moving rebrand that pays homage to its history while looking to the future. This year's festivities saw Film Fest Gent hit a significant milestone in the shape of its half-centenary.

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Animation Filmmaking Theme Entertainment 412

Creative Boom

MAY 15, 2024

Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C. Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy.

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Creative Boom

NOVEMBER 21, 2023

Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy. Landor is holding up a mirror to its past by opting for a water-themed rebrand. United in our drive to make a positive difference." Besides being fluid, both literally and metaphorically, water is also ever-present.

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Creative Boom

OCTOBER 14, 2024

Laura has a ton of experience in the field, leading global rebrands for the likes of Sonos, ASICS, and Linksys. Recent projects include a rebrand for the National Ballet of Canada , designing signage and donor recognition for the Montreal Holocaust Museum , and crafting the branding and website for Wrensilva.

Brand 430

Brand Branding Arts and Crafts Tourism 430

Creative Boom

OCTOBER 4, 2023

Bolstering the rebrand is a suitably playful tone of voice in the copy that reflects how people take their holidays at their own pace. Bold and confident, yet idiosyncratic and fun, the typeface strikes the perfect balance and effortlessly sums up the spirit of the rebrand.

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Travel Agency Arts and Crafts Brand 488

Creative Boom

APRIL 13, 2023

Uncommon Creative Studio has created a new look for EA Sports FC, a new digital platform replacing Fifa that reveals "a first glimpse of the interactive future of football," according to Uncommon. Buck created the new motion design.

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Creative Boom

DECEMBER 14, 2023

Summing up the rebrand as a whole, Jasmine Ezz, CMO at Trivago, says, "We're building up on the concepts that made Trivago a strong global brand. Feel Super' solidifies Trivago's role as users' shortcut to finding a great hotel deal and reintroduces some of the unique and charming spirit of the brand that had been lost over time.

Travel 473

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Creative Boom

MAY 1, 2023

The rebrand has given us the tools to rebrand mental health and change perceptions in the workplace." "Ragged Edge has helped us capture the feeling of a movement – that the status quo isn't acceptable – and wrap that in a world of credibility backed up by our scientific status.

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Creative Boom

OCTOBER 9, 2023

The Eden Project has been given its first rebrand in its 22-year history courtesy of SomeOne. Taking its lead from organic shapes and natural colours, the rebrand is all about "transforming negatives into positives" and engaging with as wide an audience as possible. The rebrand comes at a crucial time.

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Creative Bloq

MAY 18, 2025

Pentagram's new rebrand has caught my attention.

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Creative Boom

OCTOBER 17, 2023

Mucho's rebranding of the Stern Grove Festival is a textbook example of how to do it right. "If How do you keep a festival's old-time associations while making it relevant to a modern audience? If you're going to San Francisco, be sure to wear some flowers in your hair," went the classic 1967 song by Scott McKenzie.

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Creative Boom

MAY 18, 2025

It's official: Jaguar has dropped its advertising agency, Accenture Song, following huge criticism of its 2024 rebrand. In November last year, Jaguar Land Rover (JLR) unveiled a radical rebranding exercise. So what went wrong, and what lessons can be learned? What went wrong? It feels like something. It is the thing that stirs emotion."

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Creative Boom

FEBRUARY 13, 2024

Angus Prior and Rob Jenkins's rebrand of the homeless charity Barnabus instead takes an optimistic and confident approach. Angus Prior and Rob Jenkins, both creative directors for the creative agency Havas Lynx , have spent the last year and a half working on rebranding the Manchester-based homeless charity Barnabus.

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Creative Boom

FEBRUARY 12, 2024

So they asked DixonBaxi to craft a fresh identity to rebrand them for 2024. The rebrand also debuts The Stage: a flexible brand signature based on the logo that can expand or contract into a discreet detail across the brand experience. As well as the new visuals, the rebrand includes a new sonic identity.

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