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DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

Add the digital component of Airtm into the mix, and DesignStudio might have been forgiven for leaning into the technological angle for its visual inspiration. Building trust in Airtm's products and services also helped differentiate the digital wallet from its competition and became the foundation of the entire brand.

Digital 481
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Bello! Is an Extruded Aluminum Bench Inspired by Pasta

Design Milk

With up to 80% of a product’s environmental footprint determined during the design phase, Hydro’s collaborations with designers hope to drive innovation in the design industry and encourage the creation of more sustainable products in recyclable aluminum. “At

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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The transformation is part of its plans to become a global iconic brand, recognising the need to go beyond products and services and effectively communicate its brand values to customers. Typography and video LG's 'Life's Good' has been revamped, with custom typography inspired by various LG products to make it stand out more.

Branding 480
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'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio Più in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? Every product is part of a cohesive family." Every product is part of a cohesive family."

Brand 510
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Should creatives be thinking about Gen Beta already?

Creative Boom

Generation Beta will also value meaningful experiences and actions over mere product sales, favouring brands that prioritise substance and purpose over traditional commercial messaging." From 2030 onwards, when many of them enter the education system after their fifth birthday, it needs to have evolved to make sense to them.

Education 239
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The Pentawards 2024 shortlist: our sustainable favourites

Creative Boom

Wool Gusset Envelopes were designed to replace plastic bubble wrap and can be used to ship fragile products such as beauty, skincare, and health goods to their customers. The product features an FSC-certified paper exterior and an inner layer padding made of 100% waste wool.

Sports 456
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DDW23: Raw Color Celebrates Award Win With Vibrant Show

Design Milk

Photo: Katie Treggiden The Index Collection is a series of tea towels and blankets, made from merino wool and organic cotton, inspired by the weaving process – each series follows the same process as the “index” translates the amount of color within each surface, using squares representing 10% to 100%.

Color 325