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JKR creates new brand system for expanded Uber

Creative Boom

Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'. The rebrand back in 2018 was exactly what the business needed at that moment. When is a rebrand, not a rebrand?

Brand 461
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Type foundry Frost enters the digital world with launch of new website

Creative Boom

Speaking to Creative Boom, Harrison says: "A combination of things led to starting the foundry back in 2018. "We design, publish and distribute retail and custom typefaces," it explains. Our type combines historical references and contemporary design.".

Digital 357
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10 SEO Benefits Of Embracing Digital Transformation

Inkbot Design

10 SEO Benefits Of Embracing Digital Transformation In today's rapidly evolving digital landscape, staying ahead of the competition is crucial for businesses of all sizes. In 2024, the importance of embracing digital transformation becomes even more apparent, particularly regarding search engine optimisation (SEO).

Digital 76
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If digital transformation is not a destination, then what is it?

UX Collective

Exploring the complex layers of digital transformation to understand why it’s an ‘ongoing process’. Organisations often view digital transformation as a destination, like the Holy Grail or reaching Valhalla. But when is digital transformation ever ‘done’? Digital transformation is an ‘ongoing process’.

Digital 81
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Brand identity and digital design system for Doconomy

Abduzeedo

Brand identity and digital design system for Doconomy abduzeedo 0426—23 Brand identity and digital design are two crucial elements for any business looking to make an impact in today's marketplace. The new brand identity and digital design system are integral to Doconomy's success.

Digital 70
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PangPang Pusher: Sour beers for the 'non-bearded' reveal their delicious identity and packaging

Creative Boom

The first flavour, Peach Pusher, was released back in 2018. If you're longing for Friday, this branding for PangPang Pusher, a fruity sour beer series made for PangPang, will have you willing away the rest of the week.

Brand 459
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Top 10 Best Digital Drawing Tablets for Creatives

Inkbot Design

Top 10 Best Digital Drawing Tablets for Creatives Hey there, fellow creatives! Today, we're diving into the beautiful world of digital drawing tablets, where imagination meets technology in a harmonious dance of creativity. You might wonder, “With so many options, which digital drawing tablet is right for me?”

Digital 79