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GDPR: How Data Privacy Shook Up Digital Marketing

Inkbot Design

GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. Brands took users’ digital footprints for granted; they feasted on consumer data and served us targeted ads like it was nothing. But with everything going digital came a realisation.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. In 2018, she was elected into the prestigious Alliance Graphique Internationale design association. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette.

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Must-See Marketing Movies to Inspire Success

Canny

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

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7 Search Engine Marketing Trends To Be Aware Of

Inkbot Design

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 141
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10 SEO Benefits Of Embracing Digital Transformation

Inkbot Design

10 SEO Benefits Of Embracing Digital Transformation In today's rapidly evolving digital landscape, staying ahead of the competition is crucial for businesses of all sizes. In 2024, the importance of embracing digital transformation becomes even more apparent, particularly regarding search engine optimisation (SEO).

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JKR creates new brand system for expanded Uber

Creative Boom

Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'. The rebrand back in 2018 was exactly what the business needed at that moment. When is a rebrand, not a rebrand?

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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

The agency itself is young, having been founded in 2018. Tebo sums it up in a nutshell: "Young people today come equipped with an innate digital fluency and finger on the pulse of contemporary trends," he explains. Embracing continuous digital innovation So, what does this look like in practice?

Brand 361