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PangPang Pusher: Sour beers for the 'non-bearded' reveal their delicious identity and packaging

Creative Boom

The first flavour, Peach Pusher, was released back in 2018. He even sorted all the product photography, only bringing in Brikk Studios to help animate some of the imagery. I believe that fearless and distinct branding is the most honest and true way for any company, organisation or product to stand out from its competitors," he says.

Brand 434
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JKR creates new brand system for expanded Uber

Creative Boom

Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'. The rebrand back in 2018 was exactly what the business needed at that moment. When is a rebrand, not a rebrand?

Brand 435
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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

The agency itself is young, having been founded in 2018. Tebo sums it up in a nutshell: "Young people today come equipped with an innate digital fluency and finger on the pulse of contemporary trends," he explains. Embracing continuous digital innovation So, what does this look like in practice?

Brand 364
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Type foundry Frost enters the digital world with launch of new website

Creative Boom

Speaking to Creative Boom, Harrison says: "A combination of things led to starting the foundry back in 2018. Beautifully laid out and with a business approach just as elegant and well-considered as its product, Frost promises to be a type foundry that agencies and designers will love. Check it out now.

Digital 332
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Brand identity and digital design system for Doconomy

Abduzeedo

Brand identity and digital design system for Doconomy abduzeedo 0426—23 Brand identity and digital design are two crucial elements for any business looking to make an impact in today's marketplace. The new brand identity and digital design system are integral to Doconomy's success.

Digital 70
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Why accessibility and inclusion lead to successful digital products

UX Collective

This tremendous global shift towards remote work also helped to realize how crucially important accessible and inclusive digital experiences really are. Another important decisive factor for fast digitalization is the aging populations of industrialized nations and their deteriorating health conditions. How the business will benefit?

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How to build better AI products with user research

UX Collective

For years now, we’ve been surrounded by products leveraging Machine Learning (ML). It determines what we see on social media, the GPS systems that find the best travel routes, and the recommendation engines on e-commerce websites that suggest products adapted to our preferences. Diary studies are also very effective for AI products.