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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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JKR creates new brand system for expanded Uber

Creative Boom

Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'. The rebrand back in 2018 was exactly what the business needed at that moment. When is a rebrand, not a rebrand?

Brand 431
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

In 2018, she was elected into the prestigious Alliance Graphique Internationale design association. Kjetil Wold Kjetil Wold is an internationally award-winning executive creative director and founder of ANTI, one of Norway's top independent advertising agencies, with offices in Norway and Minneapolis, U.S.

Agency 404
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GDPR: How Data Privacy Shook Up Digital Marketing

Inkbot Design

GDPR: How Data Privacy Shook Up Digital Marketing Back in the early days of the internet, nobody cared about data privacy. Brands took users’ digital footprints for granted; they feasted on consumer data and served us targeted ads like it was nothing. But with everything going digital came a realisation.

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10 SEO Benefits Of Embracing Digital Transformation

Inkbot Design

10 SEO Benefits Of Embracing Digital Transformation In today's rapidly evolving digital landscape, staying ahead of the competition is crucial for businesses of all sizes. In 2024, the importance of embracing digital transformation becomes even more apparent, particularly regarding search engine optimisation (SEO).

Digital 81
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Ultimate Guide to Digital Marketing and Advertising

Inkbot Design

Ultimate Guide to Digital Marketing and Advertising Digital marketing is any form of marketing products or services involving electronic devices. Digital marketing has revolutionised traditional marketing and advertising approaches in the last decade. of total digital ad spending in 2021, up from 50.1%

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Burger King Rebrand — Unused Burger King Logo Ideas

Logo Smith

The 1970s were the “Golden Age” of the company’s advertising, but beginning in the early 1980s, Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades.