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How the Adobe Logo Reflects the Evolution of Digital Creativity

Inkbot Design

In 1982, when Adobe was just a scrappy startup founded by Warnock and Charles Geschke (ex-Xerox PARC rebels), they needed a visual identity to stand out in the emerging software market. Adobe's first product, PostScript, was about to revolutionise digital typography and printing. This wasn't random.

Adobe 40
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AI Pace Layers: a framework for resilient product design

UX Collective

Designing human-centered AI products can bearduous. But heres a bigger challenge: The wildly different paces of change attached to the key elements of AI product strategy, design, and development can make managing those elementsand even thinking about themoverwhelming. Keeping up with the overall pace of change isnt easy.

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Why the PayPal Logo is Both a Genius Move and a Boring Mess

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Why the PayPal Logo is Both a Genius Move and a Boring Mess You don’t love the PayPal logo. Get to market, make money, and you can pay a fancy designer to make it “artistic” later. Get something that works and get to market.

Brand 52
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How to Use Emotional Imagery to Boost Landing Page Conversions

Just Creative

Marketers definitely know it. Research into Imagery in Marketing. The implications of all this on marketing are wide-reaching, making the use of images in marketing serve a multitude of purposes: Bypassing rational defences and evaluations (crucial in the world of increasingly cynical consumers). Journalists know it.

Marketing 318
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The Creative Boom 2023 Christmas gift guide for creatives

Creative Boom

As ever, this guide will help you find truly original, unique and beautifully designed gifts, enabling you to support creatives designing and selling their own products, and the independent stores that partner with them. It's packed with great products such as this plushie with a difference.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. A strong brand defines your company, its products, culture, and values, which affect your customer experience.

Brand 145
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Don Norman and the Emotional Side of Design

Inkbot Design

The emotional experience of using a product can be just as necessary. ” Over two decades later, emotional design remains integral to creating products and experiences that truly resonate with users. Emotional design considers how a product makes users feel on a gut, instinctual level.