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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. Can Marketing Save the Planet?

Brand 425
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How to Use Emotional Imagery to Boost Landing Page Conversions

Just Creative

Marketers definitely know it. In this article, we will investigate the all-too-human reasons why emotional images and videos can be so effective in boosting conversions, how to do it right, as well as provide some examples of brands doing it right. Research into Imagery in Marketing. However, this does not make it any less true.

Marketing 318
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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding. Sale Bestseller No.

Branding 145
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The Creative Boom 2023 Christmas gift guide for creatives

Creative Boom

It's a female-led chocolate brand launched in Richmond in 2022, offering the most delicious chunky dark chocolate bars made with only the finest ingredients. Tokyo by HOFF We couldn't not include a pair of sneaks in this year's gift guide, and HOFF is a brand we're particularly taken with. Nan's Stash by Fatso Not yet heard of Fatso?

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Pimp out your desk with the latest gadgets and accessories for creatives in 2022

Creative Boom

From video conferencing gadgets, lighting and podcasting to brand new cameras, standing desk aids and funky additions to boost your creativity or just brighten your world. Every creative knows that podcasts offer a fantastic chance for marketing. So what options are out there? From Present & Correct, it's available for £24.

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4-Step Formula to Perfect Your Brand Storytelling

Just Creative

What’s resonating with marketers, designers and entrepreneurs alike is “ storytelling ”. Because consumers make purchasing decisions based on their emotions (feelings and experiences) rather than information (brand attributes, product features). Here’s why: You will attract more customers who are the ‘right fit’ for your brand.

Branding 194
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How storytelling is at the heart of the Nike brand

Creative Review

Over the course of its near 50-year life span the logomark has become a ubiquitous addition to our visual landscape, so easily identified that for half of that time it has stood alone, without supporting typography, to represent the Nike brand. In other words, a brand is not what you say it is. .” All images: © Nike, Inc.

Branding 106