Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

Brand 407

Brand Branding Marketing Marketing 407

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Defining Luxury Brands What determines when a product or service qualifies as luxurious?

Marketing 76

Marketing Marketing Brand Branding 76

Canny

FEBRUARY 26, 2024

In today’s marketplace where customers have endless choices, investing in brand development means more than just visibility – it is a critical strategy that helps brands differentiate their offering so that they are competitive and stay competitive. Brand Strategy Made Simple Developing a brand strategy is no easy task.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. This comprehensive guide explores the must-have tools for branding to help convey what your company represents and attract your ideal audience.

Marketing 83

Marketing Marketing Brand Branding 83

Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing.

Marketing 77

Marketing Marketing Brand Branding 77

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. Defining Marketing and Branding Before diving into specific strategies, it's essential to understand the difference between marketing and branding.

Marketing 92

Marketing Marketing Brand Branding 92

Just Creative

SEPTEMBER 23, 2020

Brands can no longer get by without adding video to their arsenal of marketing tools. Some brands have even found great success in making video the central part of their marketing efforts. Why is Video Marketing Important? Videos can also help you showcase your brand and products like no other marketing approach.

Marketing 342

Marketing Marketing Brand Branding 342

Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. Statistics reveal the sheer magnitude of social media's impact on marketing efforts.

Media 105

Media Marketing Marketing Brand 105

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 70

Marketing Marketing Media Brand 70

Inkbot Design

JULY 16, 2023

Sticker Marketing: Unleashing Creativity and Boosting Brand Awareness Imagine walking down a bustling street surrounded by a sea of advertisements. In this crowded marketing landscape, how can businesses stand out and capture the hearts of their target audience? Now, why are stickers such a fantastic marketing tool?

Marketing 80

Marketing Marketing Brand Branding 80

Canny

OCTOBER 30, 2023

Drinks branding needs to be effective as you’re competing for consumer attention before they’ve even had a chance to taste what’s inside. However, the one thing all of these drinks have in common is their effective branding and the way they connect with customers.

Brand 78

Brand Branding Marketing Marketing 78

Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. We'll also look at data-backed trends that indicate where marketing is headed in 2023 and beyond.

Marketing 86

Marketing Marketing Brand Branding 86

Abduzeedo

JANUARY 8, 2024

Návore: Redefining Branding in the Local Produce Market abduzeedo 0108—24 Explore how Návore's unique branding and visual identity combines sumi-e inspirations with modern design, enhancing local produce sales in Southern California.

Marketing 84

Marketing Marketing Brand Branding 84

Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. To do this, brands come up with various new trends and techniques.

Marketing 137

Marketing Marketing Media Brand 137

Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 Understanding Brand Awareness So, what exactly is brand awareness?

Marketing 128

Marketing Marketing Brand Branding 128

Inkbot Design

OCTOBER 6, 2023

AI in Branding: Exploring the Future of Marketing Artificial Intelligence (AI) has become a game-changer in branding, revolutionising how businesses connect with their target audience and deliver personalised experiences. Let's explore the role of AI in branding and some exciting trends shaping the future of AI in marketing.

Marketing 90

Marketing Marketing Brand Branding 90

Inkbot Design

JULY 15, 2023

Crafting a Winning Brand Positioning Strategy for Market Success Have you ever wondered what sets successful companies apart from the rest? How do some brands capture the hearts and minds of their target audience while others struggle to make a lasting impression? Now, what exactly is brand positioning? That's right!

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 74

Marketing Marketing Media Advertising 74

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Over 1 billion hours of video are watched on YouTube each day.

Advertising 79

Advertising Advertising Marketing Marketing 79

Inkbot Design

JANUARY 23, 2024

Co-Marketing: A Powerful Strategy for Business Growth Co-marketing, partnership marketing, or alliance marketing is an innovative approach for dramatically increasing the reach, exposure, and resources available to participating businesses. This creates real value for shared audiences. This ensures mutual benefit.

Marketing 89

Marketing Marketing Brand Branding 89

Canny

SEPTEMBER 25, 2023

Making informed branding decisions is key to driving business success. In any industry, competition is fierce and consumer preferences shift rapidly meaning the significance of effective branding cannot be overstated. Branding decisions are complex, and some you might not have even considered.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

Marketing 89

Marketing Marketing Publication Media 89

Inkbot Design

OCTOBER 15, 2023

Brand Differentiation: How to Stand Out in a Competitive Market If a business wants to get noticed in a crowded market, it must find ways of standing out from its rivals. This is known as brand differentiation and involves creating features, benefits or characteristics that set the company apart. Any mascots?

Marketing 97

Marketing Marketing Brand Branding 97

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 143

Marketing Marketing Brand Branding 143

Inkbot Design

NOVEMBER 3, 2023

Strategic Brand Positioning: Standing Out in a Crowded Market The marketplace is noisy. In a world dominated by parity, how can your brand hope to stand out? Your brand has a choice. What Is Brand Positioning and Why Does It Matter? When positioned around genuine customer problems, brands resonate more deeply.

Marketing 90

Marketing Marketing Brand Branding 90

Inkbot Design

DECEMBER 20, 2023

Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. YouTube, in particular, has become the go-to platform for brands looking to engage with audiences through video content. 90% of the best-performing content marketing includes video. How will you captivate them?

Marketing 86

Marketing Marketing Arts and Crafts Brand 86

Inkbot Design

FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. That's the power of direct mail marketing, a tried and true method that has stood the test of time. What is Direct Mail Marketing?

Marketing 95

Marketing Marketing Digital Coding 95

Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Businesses use brand logos all around the world as an easy way of differentiating themselves from competitors. Many brands put the cart before the horse by spending too little time creating a unique logo design that will draw customers in and keep them coming back for more.

Marketing 123

Marketing Marketing Brand Branding 123

HONGKIAT

MARCH 22, 2022

Brands are increasingly focused around generating more leads locally, and an intelligently planned local marketing strategy is all you need to sustain this enormously competitive local space. Local marketing can leverage online channels like websites, mobile applications, social media, SMS and emails to attract their customers.

Marketing 120

Marketing Marketing Brand Branding 120

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. a particular feature), its price, or its location in the market. The Importance of Building a Brand Personality.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

SEPTEMBER 7, 2023

The Metaverse: A New Frontier for Brand Marketing The Metaverse is getting ready to shake up how we do things online and how brands market themselves. As virtual and augmented reality get better, people want more immersive experiences with brands, not just dull old ads. So, let's do that.

Marketing 93

Marketing Marketing Brand Branding 93

Graphic Design USA

MARCH 3, 2023

Thoughts from Brigade, a leading branding firm, on what makes challenger brand marketing teams click and what type of agency they should be working with.

Marketing 89

Marketing Marketing Brand Branding 89

Graphic Design Junction

DECEMBER 8, 2021

For almost a decade now, influencer marketing has been on the rise as more and more social media platforms start utilizing it. Influencer marketing consists of social media personalitie s , or ‘ influencers ’ as they call themselves, advertise different products or services on their social media platforms. million market.

Marketing 116

Marketing Marketing Brand Branding 116

Inkbot Design

MARCH 12, 2024

What Is Personalised Marketing? Strategy, Examples & Trends Personalised marketing is a strategic approach that tailors campaigns and promotions to individual consumers based on data-driven insights and customer segmentation. Consumers expect and value personalisation in marketing efforts. Let's get real; we're not psychic.

Marketing 98

Marketing Marketing Advertising Advertising 98

Noupe

SEPTEMBER 10, 2021

Two of those will undoubtedly be your branding and your marketing. One of these is how your brand looks. But in reality, brand owners, marketing managers, and other specialists rarely understand how the two work in unison. Why marketing and branding need each other. Source: Concrete Jungle.

Marketing 123

Marketing Marketing Brand Branding 123

Moo

MARCH 11, 2024

Before the ubiquity of social media, brands had to find other ways to go viral. Enter guerrilla marketing, a way for brands big and small to do things differently and make their mark – and make those marketing budgets work harder. What is guerrilla marketing? The goal of guerrilla marketing is to create buzz.

Marketing 98

Marketing Marketing Brand Branding 98

Inkbot Design

OCTOBER 7, 2023

Brand Equity in Marketing: Sustaining a Strong Brand Brand equity describes the additional worth that a famous brand brings compared to an unbranded product or service. This includes the reputation, perception and customer loyalty associated with a brand.

Marketing 52

Marketing Marketing Brand Branding 52