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The eight things illustration agencies are looking for in 2025

Creative Boom

Illustration agencies and their clients have always preferred illustrators whose work shows consistency over artists with portfolios containing a bit of this and a bit of that, even if some of it looks cutting-edge. It always comes back to a strong point of view – someone who knows who they are and what they want to say with their work.

Agency 483
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How LA's wildfires are devastating creatives (and how you can help)

Creative Boom

At time of writing, around 179,000 residents are under evacuation orders, and another 200,000 are under evacuation warnings, which means they may have to leave their homes soon. These catastrophic fires have levelled entire neighbourhoods, including the homes, studios and livelihoods of countless creatives.

Freelance 493
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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

Since its inception, Toronto's Vanderbrand has carved a niche for itself through smart, considered work that largely centres on places and spaces with a range of clients across high-end real estate, hospitality, and cultural projects. Again, in its work for the Niagara Benchlands in Southern Ontario, the place itself informs the branding.

Client 487
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Every creative should know about these 25 design studios and learn from their inspiring work. Some of these make a lot of effort to publicise their work; some tend to hide their light under a bushel. Hopefully, their work will inspire you too. The studio fuses strategy with design to create dynamic and culturally relevant work.

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Why accessibility shouldn't compromise on aesthetic

Creative Boom

SomeOne has proved that accessibility and aesthetic can coexist in its latest work for The Motability Scheme, which has helped anyone with a qualifying mobility allowance in the UK to get moving for the last 45 years. Equally, there's no reason to 'play it safe' and compromise on visual appeal.

Brand 515
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The eight things illustration agencies are looking for in 2025

Creative Boom

Illustration agencies and their clients have always preferred illustrators whose work shows consistency over artists with portfolios containing a bit of this and a bit of that, even if some of it looks cutting-edge. It always comes back to a strong point of view – someone who knows who they are and what they want to say with their work.

Agency 449
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Rebranding Lowry: A proud new look to drive creativity and community in Salford

Creative Boom

From day one of working with EDIT, they got us," said Rachel Miller from Lowry. Working with Reed Words, EDIT crafted a new narrative with a straight-talking, Salford-inspired voice, highlighting Lowry as a welcoming space for everyone. It is marking this milestone with a bold brand refresh by EDIT Brand Studio.