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Handcrafting the Future: How Scale Model Studios is blending tradition with innovation in stop-motion animation

Creative Boom

"These technologies enable us to create pre-visuals before production begins, allowing for more effective scheduling and providing clients with a clearer vision of the final product," says Jennifer Kidd, director at Scale Model Studios.

Animation 460
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

This creates a higher-quality, noticeably softer product. The symbol, created by interlocking four heart shapes, represents a virtuous cycle in which everything from the raw product to the garments is produced in Mongolia by Mongolians. As for copyrighting, the tagline 'Truly Mongolian' was created to be used across all collateral.

Brand 461
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One helluva groovy spot by Kitchen

Creative Boom

This kaleidoscope of 1970s references was cooked up by Kitchen, the animation team comprised of Rachinta Platts and George Coffey at the London production studio Jelly. The Great Frog came to us with a really cool idea of going through four different lands or worlds that represent the jewellery in their new collection.

Animation 477
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Family's homemade stop-motion Christmas film gets global streaming release

Creative Boom

A family affair The production became an ambitious family enterprise, with each member taking on significant creative responsibilities. When production hit technical hurdles that threatened to derail the project, the family received crucial guidance from the Rasch family, respected figures in the stop-motion animation industry.

Animation 440
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Web Design for All: Accessibility, Inclusivity and Beyond

Speaker: Eden Spivak, Design Expert and Editor at Wix & Nir Horesh, Accessibility Lead and Senior Product Manager at Wix

When we design products or websites for people like ourselves, there are many others who are, as a result, left out. The products we design can, and should, reflect the extremely wide range of human experiences and needs. In this webinar, you'll learn: Why accessibility matters. What inclusive design is.

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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

While Refreshers already enjoys cult status in the US, its role in China is strategic. RTD is a crucial sector for us to reinforce our coffee leadership position in China," says Catrina Xiaoyu Wang, senior manager at Starbucks China. "As The rebrand brings a sense of freshness and flair that matches the product's personality.

Portfolio 324
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Bala crafts a radical label for category-first grasshopper beer

Creative Boom

GOSE required an identity as unique as its product, which Bala delivered through semi-abstract illustrations and an acidic colour palette that reflects the beer's salty flavour. Reguera says: "The principle of patterns allowed us to create a unique language with the potential to expand its expression beyond the label. "We

Patterns 451