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After Hours’ new identity is expressive, layered, and always on the move

Its Nice That

Reading "After Hours’ new identity is." Words Marigold Warner — Date 24 June 2025 Work Graphic Design Rebrand Web Design Identity Branding “Not here to f**k spiders.” These five words – typically Australian slang – are what the duo behind After Hours uses to describe its new identity. The old brand looked fine.

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8 must-listen creative podcasts to inspire, inform and entertain you

Creative Bloq

Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Why not try a subscription? Here’s how it works. Are you one of them?

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Are these really the hottest colours of the year?

Creative Bloq

Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 View Trending Enter Brand Impact Awards Audi logo history Nintendo Switch 2 The best drawing tablets Recommended reading Product Design The beigeification of design: Why are brands so afraid of colour?

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14 fonts to fall in love with: trending typefaces that designers adore

Creative Boom

Design and Illustrations by Giovani Flores using GT Pressura It's Valentine's Day this week, a celebration of love, passion and obsession. And if there's one obsession that designers feel truly passionate about, it's typography. Everett by Weltkern Everett is a sans-serif font with a minimalist design.

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Reviewed: New Logo and Identity for Waze by Pentagram

Under Consideration / Brand

Last week, Waze introduced a new identity designed by New York, NY-based Pentagram partner, Natasha Jen. The identity updates the iconic Wazer symbol, introduces a set of new "Moods" that help users more authentically express themselves within the app, and streamlines the platform's signature use of illustration.

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From the New York Times to Pentagram sky is the limit for multi-awarded Matt Willey

Type room

Matt Willey , New York Times Magazine , New York Times , Pentagram , graphic designer , Type designer , books , Bristol , New York , Avaunt , Port , magazine , newspaper , The Independent. Willey studied graphic design at Central St. I was born with severe hearing loss.

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Reviewed: Follow-up: New Name, Logo, and Identity for TGI Fridays UK by SomeOne

Under Consideration / Brand

Now, the chain has 85 locations across the UK, employs more than 6,000 people, and has recently changed its name to simply, Fridays, no "TGI" and no apostrophe, just a plural quantity of the last day of the working week. The new logo and identity, first covered in the Noted section two weeks ago , has been designed by London-based SomeOne.