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Uncommon rebrands Fifa as EA Sports FC

Creative Boom

Uncommon Creative Studio has created a new look for EA Sports FC, a new digital platform replacing Fifa that reveals "a first glimpse of the interactive future of football," according to Uncommon. Forging the EA Sports FC identity directly through it and then building a prolific design system around it."

Sports 515
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Decathlon relaunches as a global sports brand with focus on 'Wonder'

Creative Boom

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The brief Since its creation in 1976, Decathlon has catered to pros and beginners alike across a wide range of sports. Us neither.

Sports 541
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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

In case you didn't know, Pickleball is a paddle sport enjoyed by millions worldwide. Founded in 1965 on Bainbridge Island, WA, pickleball has quickly become the fastest-growing sport in the USA. The final designs also incorporated influences from the 1980 American sports comedy Caddyshack and Wes Anderson's more recent movies.

Branding 439
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An Ode To Sport: BBC's new spot gets hearts racing with passionate Olympics launch film

Creative Boom

It takes inspiration from the world's most romantic city and taps into our passion for sport. The international sporting event launches on 26 July, when we'll enjoy the official opening ceremony, and continues until mid-August in France. It's almost time for the 2024 Summer Olympics, and Paris is the proud host city this year.

Sports 449
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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK. Despite its accessible and social nature, padel has not yet taken off in the UK as it has with its European racquet-sport counterparts.

Sports 529
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Lightning strikes with Nomad's designs for sports betting brand Betano

Creative Boom

Betano is focused on online sports betting, and if the name rings a bell, it's probably because it was a main sponsor of Euro 2024. They also sponsor several football teams across Europe and Brazil, including Aston Villa, Porto, Sporting Lisbon, and Benfica. Nomad have a lot of form in this area.

Sports 424
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D&AD Awards 2025: who won what?

Creative Boom

In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing. Commercial and creative This year's judging process marked a major evolution in D&AD's approach.