article thumbnail

Uncommon rebrands Fifa as EA Sports FC

Creative Boom

Uncommon Creative Studio has created a new look for EA Sports FC, a new digital platform replacing Fifa that reveals "a first glimpse of the interactive future of football," according to Uncommon. A distinctive form that's been part of the gameplay (DNA) from the very start, right up to the present day.

Sports 404
article thumbnail

Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. This involved examining what separates ESN from other sports nutrition brands.

Sports 419
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Afrosport celebrates the rich visual tapestry of African football, past and present

Creative Boom

And there are few other areas of culture that connect more people across national borders than sport, particularly football. Casting the spotlight on Africa's vibrant youth and how it shapes global culture, it revels in the rich tapestry of African football's past, present, and future.

article thumbnail

NBA Logo Design: How Did We Come To The Current Version

Designer Daily

The NBA logo is one of the most recognizable images in the world of sports. The logo is remarkably simple, which makes it suitable for the sport. The outline of a player with an elegant dynamism paints the perfect picture of the sport, which is why the logo didn’t change much over the years. Let’s find out.

Sports 353
article thumbnail

Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

In case you didn't know, Pickleball is a paddle sport enjoyed by millions worldwide. Founded in 1965 on Bainbridge Island, WA, pickleball has quickly become the fastest-growing sport in the USA. The final designs also incorporated influences from the 1980 American sports comedy Caddyshack and Wes Anderson's more recent movies.

Branding 345
article thumbnail

JKR overhauls RSPCA’s identity to align with its newly defined purpose

Creative Boom

The charity's recognisable dark blue has also been revamped, as the RSCPA now sport a brighter, electric blue as its hero hue. These icons and regional titles in the new typeface will appear on RSPCA shop fronts in large lettering. We often don't realise that we are unintentionally funding, fuelling or furthering suffering.

Animation 524
article thumbnail

Game Over at Sports Illustrated

Joe McNally

The epitome of sports photography – split-second photographs of the thrilling finishes of Olympic swimmers touching the wall for gold. Such was the sway and swagger of Sports Illustrated, an enormously successful and powerful pinnacle of sports journalism. The legends were present, laughing and joking.

Sports 133