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Uncommon rebrands Fifa as EA Sports FC

Creative Boom

Uncommon Creative Studio has created a new look for EA Sports FC, a new digital platform replacing Fifa that reveals "a first glimpse of the interactive future of football," according to Uncommon. A distinctive form that's been part of the gameplay (DNA) from the very start, right up to the present day.

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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. This involved examining what separates ESN from other sports nutrition brands.

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Afrosport celebrates the rich visual tapestry of African football, past and present

Creative Boom

And there are few other areas of culture that connect more people across national borders than sport, particularly football. Casting the spotlight on Africa's vibrant youth and how it shapes global culture, it revels in the rich tapestry of African football's past, present, and future.

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Game Over at Sports Illustrated

Joe McNally

The epitome of sports photography – split-second photographs of the thrilling finishes of Olympic swimmers touching the wall for gold. Such was the sway and swagger of Sports Illustrated, an enormously successful and powerful pinnacle of sports journalism. The legends were present, laughing and joking.

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New book celebrates the brand that changed British football forever

Creative Boom

The move sparked an explosion in football design, manufacturing, and culture that continues to the present day. The book is a partnership between football design studio Glory Studio , Admiral Sports and Halcyon Publishing. We caught up with Lee Nash of Glory Studio to find out more.

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Sports Branding: How to Win Fans and Influence Consumers

Inkbot Design

Sports Branding: How to Win Fans and Influence Consumers Sports can unite people of all backgrounds and ages, creating shared enthusiasm and fervour. The global sports market is booming, with estimates valuing it at almost $500 billion ! What is Sports Branding?

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NBA Logo Design: How Did We Come To The Current Version

Designer Daily

The NBA logo is one of the most recognizable images in the world of sports. The logo is remarkably simple, which makes it suitable for the sport. The outline of a player with an elegant dynamism paints the perfect picture of the sport, which is why the logo didn’t change much over the years. Let’s find out.

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