Decathlon relaunches as a global sports brand with focus on 'Wonder'
Creative Boom
MARCH 12, 2024
Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The brief Since its creation in 1976, Decathlon has catered to pros and beginners alike across a wide range of sports. Us neither.
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