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Why brand portals are the future of brand building

Creative Boom

We love Frontify , a cloud-based,brand-building platform that combines DAM (digital asset management), brand guidelines and templates into a collaborative single source of brand truth. In a nutshell, it gives you all the brand assets you need in one place every team member can access. And you don't have to take our word for it.

Branding 504
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11 Essential Tools for Creative Workflows

Designer Daily

Its search functionality alone makes finding “that one logo file from two months ago” a breeze. Likewise, Dropbox is suited for creatives working on larger assets like high-res photos or videos. Google Drive is a classic go-to for storing, sharing, and collaborating on files in real time.

Client 309
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How Reallusion's 3D tools helped resurrect forgotten figures from history

Creative Boom

These digital recreations are now often the first images that appear in online searches for these historical figures. "I also considered the era." This attention to detail has helped bring forgotten heroes back into public consciousness. This made it easy for Jose to populate his digital museums with lifelike visitors.

Animation 448
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

enable users to generate illustrated assets from simple sketches, offering a new level of accessibility to design." AI is now firmly embedded in search for Google, generative images are getting better and better, while numerous platforms are showcasing generative video tools that are shockingly convincing.

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DesignStudio's rebrand for Trivago makes the comparison site more distinct from its rivals

Creative Boom

And an immediate glance at the assets they've shared with us makes that abundantly clear. As well as setting the tone, Hank intends to welcome, guide, inspire, and inform users through their search and comparison journey. The 'Search savvy. The line 'Search Savvy. Feel super.'

Travel 477
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Citrus brand Jaffa ripens its identity with Earthling Studio

Creative Boom

Each asset has been transformed to better communicate the brand's quality, including a new wordmark inspired by a version from the archives. Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence.

Branding 540
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New Genre designs identity, platform and website for new design standards tool

Creative Boom

Alongside these brand-focused assets, we used real-life examples of products, such as furniture, fabrics, or lighting, contextualising the library of assets documented on the platform," says Toma. The result is a rigorous, accessible, and streamlined digital experience that can easily scale as the business evolves."