Creative Boom

SEPTEMBER 16, 2024

Originally established in 2008 as a boutique grocery store, Anton&Anton has now started to position itself as a soulful alternative to large supermarket chains. This necessitated a careful strategy to carve out a new market position that would enable Anton&Anton to thrive beyond the capital area, where brand recognition was minimal.

Branding 468

Branding Brand Illustration Illustrator 468

Creative Boom

FEBRUARY 9, 2025

Rather than arriving with a pre-defined brief, GF Smith and TEMPLO co-created the brand strategy through a series of workshops and deep dives into the company's legacy, ambitions, and challenges. "A To reinforce this connection, Colorplan was subtlely renamed 'GF Smith Colorplan'.

Branding 286

Branding Brand Digital Manufacturing 286

Creative Boom

DECEMBER 5, 2023

The London-based agency has been developing a comprehensive and sustainable brand strategy to protect the Norfolk Coast. With visitor numbers increasing year-on-year and environmental impact rising in tandem, the region needed a clear and compelling strategy and story to shepherd tourists and support locals.

Branding 487

Branding Brand Consulting Advertising 487

Creative Boom

NOVEMBER 11, 2024

The vast majority of them told us a positive story about how the industry is working to build a future that balances global impact with local relevance. And that means Alexander Rexworthy, design director of Outlaw , is excited about leveraging new technologies and sustainability-focused strategies.

Client 476

Client Branding Brand Agency 476

Creative Boom

JANUARY 28, 2025

Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them? Toward 's head of operations and strategy, Matthew Jackson, calls out those who use "strategy" to describe vague hopes and goals, like: "We're strategic, we sell t-shirts, and that's the best strategy ever."

Client 468

Client Marketing Marketing Branding 468

Creative Boom

DECEMBER 2, 2024

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

Marketing 273

Marketing Marketing Branding Brand 273

Creative Boom

OCTOBER 20, 2024

"They are set on creating a safe, efficient platform where brands and creators can collaborate seamlessly, fostering better partnerships and positive outcomes." Visual system and logo Studio Herrström's brand strategy emphasises Influur's role in fostering ambition and growth for both creators and brands.

Agency 468

Agency Branding Brand Media 468

Creative Boom

SEPTEMBER 30, 2024

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. The collaboration encompasses a comprehensive rebrand, including a new brand strategy, tone of voice, naming, brand world, packaging and website.

Branding 468

Branding Brand Tourism Production 468

Creative Boom

SEPTEMBER 20, 2023

Concept and strategy A new strategy was created to bind the organisation together and help steer it towards future growth and success. A strategy that calls for everyone to 'play their part' fits this organisation so well," explains Simon Manchipp, founder of SomeOne. Their feedback has been overwhelmingly positive."

Branding 497

Branding Brand Agency Photography 497

Creative Boom

MARCH 24, 2025

Let's start with the positives. More broadly, LinkedIn offers something increasingly rare online: a relatively positive environment. As senior designer Pearse OHalloran notes: "I still find it more positive on here than on other networking platforms. The responses we received revealed a nuanced and fascinating reality.

Networking 243

Networking Consulting Digital Client 243

Creative Boom

MARCH 27, 2024

And as long as we react to it in a positive, constructive way, unhappiness can be a force for good. Along the way, we'll offer insights and strategies to help you find true contentment amidst all the chaos. I stay positive by blocking the world out," he explains. "I I stay positive by recognising my hard work," she says.

Illustration 518

Illustration Illustrator Presentation Freelance 518

Creative Boom

OCTOBER 21, 2024

Erba by Alphabet Meanwhile, for Erba, a health and wellness brand focused on flavourless supplements, Alphabet has been involved from the ground up, shaping everything from strategy and positioning to packaging and brand rollout for its initial launch in Dubai.

Branding 435

Branding Brand Client Agency 435

Creative Boom

FEBRUARY 24, 2025

This strategy not only built anticipation but also provided additional time for animating and rendering the film. This fresh perspective positions the PRINT Awards as a forward-thinking institution that continually redefines how creative achievements are celebrated.

Print 356

Print Magazine Sculpture Animation 356

Creative Boom

APRIL 7, 2022

The brand strategy needed to reflect Woodgreen's unique position and focus on the bond between pets and people," explains Pentagram, "without losing sight of pets being at the heart of the Woodgreen brand and the main focus of their work.".

Animation 535

Animation Branding Brand Typography 535

Creative Boom

MARCH 21, 2024

As Michelle Mattar , founder and creative director at Practice, explains: "Dr Shah was uniquely positioned to fill this gap in the skincare industry. Brand strategy Next, the team worked to develop a brand strategy that champions skin health and skin confidence. This wasn't AI-scanning product reviews.

Branding 467

Branding Brand Production Arts and Crafts 467

Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Everyone's down in the dumps right now.

Branding 482

Branding Brand Digital Advertising 482

Creative Boom

OCTOBER 7, 2024

Here, we've compiled a list of books with actionable strategies for balancing work with life, building healthier routines, and staying focused on what really matters. The book offers various practical strategies for incorporating effective rest into daily life. So what's the answer?

Freelance 488

Freelance Freelance Consulting Production 488

Creative Boom

MARCH 28, 2023

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

Branding 508

Branding Brand Marketing Marketing 508

Creative Boom

SEPTEMBER 9, 2024

So, how do you find the courage to face your fears, develop resilience, and focus on the positive aspects of sharing your creativity with the world? In this article, we'll explore practical tips and strategies, along with some insights shared by the Creative Boom community on Threads and X. Just keep that goal in mind.

Arts and Crafts 493

Arts and Crafts Media Art Illustration 493

Creative Boom

JUNE 12, 2024

The agency built the new brand positioning around the core idea of the "power of convening" at Ascential's marquee events. "We We built the new Ascential brand – including strategy, visual and verbal identity – around the idea of the power of convening at its events," explains design director David Moloney.

Patterns 459

Patterns Agency Branding Brand 459

Creative Boom

DECEMBER 18, 2024

So they turned to DesignStudio , a branding and design agency based in London, New York and Sydney, to help focus their positioning, evolve their identity and energise their community. As a result, they refocused the brand's positioning. Research The Orangetheory workout was created to increase metabolic rate and burn more fat.

Branding 243

Branding Brand Textures Digital 243

Creative Boom

APRIL 16, 2024

With an elevated brand, we aimed to deliver long-term commercial value and a tangible, positive impact on Virgin Wines' people," he explained. Nathan Wadlow, brand and digital marketing director at Virgin Wines, said it was the company's intention to not only be recognised but to be hugely known for excellence.

Marketing 487

Marketing Marketing Branding Brand 487

Creative Boom

SEPTEMBER 19, 2023

It's now unveiled a new visual identity, which better reflects the brand's new 'Embrace your Power' positioning, which was developed by Wunderman Thompson and launched this January. Consequently, they worked with Avon to develop a branded house approach: one cohesive strategy with a new visual identity for all brand channels and applications.

Branding 482

Branding Brand Packaging Design Advertising 482

Creative Boom

MARCH 12, 2024

Following a collaboration over two years, the rebrand spans strategy, design, internal culture, and brand experience and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio, and the omnichannel experience. The aim was to position Decathlon "as a maker, not just a retailer". Us neither.

Sports 541

Sports Branding Brand Portfolio 541

Creative Boom

MAY 24, 2023

Brand strategy A design system for a brand of this breadth and depth requires a fine balance between design consistency and creative freedom. Complementing Channel 4's 'Altogether Different' positioning, the team likened 4 to 'a traveller, guiding us through a universe of content'. Graphic system Great shows are the heart of Channel 4.

Branding 454

Branding Brand Travel Typography 454

Creative Boom

APRIL 10, 2023

When 65% of profits go to good causes, profit shouldn't be a dirty word," says Philip Koh, Director of Strategy at Without. "We If every bean sold has a positive impact, the more we scale, the better for everyone. Stripped back to the basics, this is a brand with nothing (and nowhere) to hide.

Branding 538

Branding Brand Client Presentation 538

Creative Boom

MARCH 13, 2024

We explain how to harness the optimism of Spring for your studio in positive and constructive ways. In this article, we'll explore innovative strategies to help your design studio blossom, ensuring you stay ahead of the curve and captivate clients with your exceptional work.

Portfolio 470

Portfolio Client Project Management Inspiration 470

Creative Boom

OCTOBER 22, 2023

In our exclusive interview, he shares his views on the positive influence of social media, how the pandemic broke down barriers, and the need to design sustainably. At Creative Boom, of course, we try to focus on the positive: championing new talent and the best work.

Media 485

Media Brand Branding Freelance 485

Creative Boom

MARCH 5, 2023

Credit: Nomad / F-Secure Credit: Nomad / F-Secure To support F-Secure's new brand strategy of "Brilliantly Simple", Nomas created a visual and verbal identity for F-Secure that combines clarity of message with a brand personality dialled into the all-encompassing experience of online life.

Branding 532

Branding Brand Digital Animation 532

Creative Boom

FEBRUARY 13, 2024

They enlisted long-standing partners DesignStudio to define and execute the concept, complete with brand strategy, name, verbal and visual identity and art direction. Brand idea Chloe Jensen, strategy director at DesignStudio, provides some background. They dubbed this brand idea 'Follow your mood into the moment'.

Branding 474

Branding Brand Arts and Crafts Travel 474

Creative Boom

JULY 21, 2022

Or, as brand strategy director Paul Bailey puts it: "Sometimes a step backwards is required before you can move forwards.". Trying to illustrate everything wasn't a successful strategy for me. Surround yourself with positivity. Positivity, though, isn't the same as perfection. Turn negatives into positives.

Artist 544

Artist Client Graphic Design Illustration 544

Creative Boom

JUNE 12, 2024

Global brand consultancy Wolff Olins and Wieden+Kennedy Amsterdam have partnered with video game publisher Ubisoft to develop the first-ever masterbrand for its long-running Anno strategy game series. He tapped Wolff Olins and Wieden+Kennedy Amsterdam to collaborate on crafting a robust new brand platform.

Branding 468

Branding Brand Textures Entertainment 468

Creative Boom

JANUARY 29, 2025

His career began while still at university when he established himself as a freelance designer and worked on branding, web design, and brand strategy. Sammy Ruskin (class of 2023) One of the programme's most recent success stories is Sammy Ruskin, who has secured a position as a designer with The Sidemen.

Graphic Design 311

Graphic Design Graphic Magazine Animation 311

Creative Boom

OCTOBER 30, 2024

The strategy developed by Among Equals was led by the idea that "effective brands need to have a simple idea at their core", says May, which is why the studio looked to implement a unifying element to encapsulate its work. The rollout of WRAP's new identity reflects its position as a B2B and government-facing brand.

Branding 284

Branding Brand Production Inspiration 284

Creative Boom

AUGUST 6, 2024

Brand strategy As Theatre Royal Brighton approaches its 218th year, the rebrand aims to celebrate its rich history while modernising its image to appeal to a new generation of theatregoers. In the wake of this restoration, the theatre decided to launch a comprehensive rebrand and refreshed brand identity.

Agency 459

Agency Branding Brand Publication 459

Creative Boom

APRIL 10, 2024

As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). The change aligns with the charity's new strategy, devised to respond to the growing challenges faced worldwide in animal welfare.

Animation 525

Animation Sports Branding Brand 525

Graphic Design Junction

FEBRUARY 27, 2023

Do remember the dynamics of marketing have vastly changed, Covid-19 caused a huge boom in digitalization and now strategies are more focused on the digital aspect, 2022 has seen everything come online, and branding will have some serious challenges in 2023 as still, many Brands are having a difficulty adapting to the new Online age.

Branding 353

Branding Brand Marketing Marketing 353