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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list. The results are now in, and here they are.

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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Crafting a visual identity for Picklewood, a first-of-its-kind pickleball club and restaurant, was a tricky proposition. Opening in the summer of 2025, Picklewood's flagship location in Seattle's SODO neighbourhood has pickleball for all, with high-end hospitality and courtside food and drinks. It's pickleball, after all."

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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.

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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

The studio was founded in 2022 by Andree Paat and Aimur Takk, thanks to the co-founders' "shared passion for type design and the desire to create a space where we could fully explore our creative ideas", they say. For me, typefaces and visual identities are inseparable.

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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

A collaborative zine produced by Franklyn and Michael Freimuth highlighting ai artists across an array of themes and visual exploration As our special report earlier in the year shows, many agencies have already incorporated AI into processes such as idea generation, prototyping and mockups.

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Studio Herrström's rebrand of influencer agency Influur is a whole heap of fun

Creative Boom

Influur helps content creators get work with brands for a decent compensation. Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. But they needed a new identity that fully reflected their role as a disruptor in this fast-evolving space.

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