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Why motion is the future of brand identity, and how to do it right

Creative Boom

Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand?

Branding 449
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OFFF Barcelona: 25 Years of creative evolution and community

Creative Boom

There were big challenges: connecting with the community, being curious about what is going on in digital and visual design, and, of course, management." Web development, typography, branding, motion and VFX. That commitment to evolution is part of what has kept OFFF relevant. Could be fun." Salazar recalls. "It

Digital 397
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. My favourite artists often combined text and images: Jenny Holzer, Ed Ruscha, Lorna Simpson and, of course, Barbara Kruger, making her explosive work.

Branding 433
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Top 10 illustrators to watch: A must-see list for art enthusiasts

Creative Boom

At the same time, of course, there are also many experienced illustrators who somehow manage to stay off your radar. His stop-motion animations turn familiar forms into something new, balancing humour and craftsmanship. We wanted to hunt down some of the most talented illustrators making waves today with fresh and imaginative work.

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Studio Kiln looks beyond the horizon to craft an evocative identity for Mayda

Creative Boom

The agency needed a new visual identity to unify the team's vision and set a course for the future. The horizon line is activated across touchpoints to reinforce this journey, using perspective to break the frame and springing to life in motion." The motion brought this to life.

Agency 284
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Studio Moross spins a vibrant new identity for Glitterbox's 2025 season

Creative Boom

Studio Moross amplifies that openness through motion graphics and short-form video, nudging Glitterbox beyond static print heritage and into TikTok-native territory. Of course, you can't talk about Glitterbox without mentioning Mark Wardel. It's pragmatic design thinking: give the DJs and dancers their cues, then let them improvise.

Banners 221
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Studio Marcus Kraft designs a living identity for Klangwelt Toggenburg

Creative Boom

Of course, sound plays more than just a conceptual role. Meanwhile, subtle motion design adds another layer of expression, mimicking the fluid, oscillating behaviour of acoustic resonance. The project includes a sound logo, developed in tandem with the visual identity, to reinforce the sensory connection at the heart of the brand.

Tourism 221